Make yourself appear to be the most knowledgeable estate agent in your town

August 22, 2017

It’s the best way to turn your estate and lettings agency service, no matter how many agents there are in your town, into something that is not like everyone else’s.

By becoming a reliable, credible, sincere and respected resource on the one thing all the local homeowners and local landlords are concerned about, the one thing that matters to potential house sellers and landlords  ie WHAT HAPPENING IN THE LOCAL PROPERTY MARKET …. Your estate / letting agency business is more probable to get noticed by the right people (house sellers and landlords) and enable you to win their following, then loyalty and finally trust – which, in turn, enables your estate/letting agency to reinforce its client relationships, propagate an effective and engaged email/subscriber list .. meaning an increase turnover and profits.

But if you are an Independent Agent .. how are you going to compete against the big boys?

Easy – produce high localised property market reports about your local property market, with lovely stats and graphs … like these 25 Estate Agents from around the UK https://goo.gl/1jqchr

We ghost write these monthly reports for over 120 agents around the UK and the cost, depending on what of size of report, comes in at between £325 and £500 per month (+VAT)

Look me up on Linkedin for more info ..

 

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 christopher@christopherwatkin.co.uk

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