258% More Clicks to your Estate Agency Website If You Use Graphs/Charts

October 27, 2017

Have you deliberated over which pictures to use in a Facebook post or Blog post?

Many letting/estate agents find it difficult to choose a graphic for their content.

Nevertheless, it’s vital, as frequently quoted research shows that pictures attract more individuals to the content and help people recall the content they read longer.

If you want to be seen as a leading authority in your local property market, as many of you know, I advocate you write (or get someone to ghostwrite for you) data driven content on your towns property market. With the articles I ghostwrite, I always endeavour to add a graph with the article, as it makes it simpler for your landlord/vendor readers to understand your article than with text alone.

I was looking at some research from QuickSprout (https://www.quicksprout.com/…/what-type-of-images-should-y…/#. )
and it showed that articles with data driven graphics score very highly when it comes to people sharing stuff on social media.

More remarkable, the same research shows that blog posts with graphs and charts received over 258% more trackbacks (ie people seeing your article on Facebook and coming to your blog)

On my blog I will post this same article  .. yet over and above what I have written here .. I will show you many examples of  such graphs and even for those of you who don’t like the sound the highly statistically heavy articles/graphs on your local property market ..

I will add another type of type of image you can use for your agency that will DOUBLE your click thru’s to your website .. 100% guarantee it  … and it costs nothing to do.  

Link to the full blog post with the examples and alternative ..

http://how-to-grow-your-lettings-agency.blogspot.co.uk/2017/10/what-type-of-pictures-should-you-use.html

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 christopher@christopherwatkin.co.uk

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