Why Every Estate / Letting Agency MD Needs a Plan to Succeed [Episode 6 – 7min video]

February 28, 2018

John Cottrell – multi award-winning Business Coach from ActionCoach UK talks to Christopher Watkin about the fears, frustrations, hopes and aspirations of being your own boss and running an estate/letting agency business.

In a series of interviews, John and Chris talk about those issues .. in this episode we talk about the need to plan for your success in your Estate / Lettings Agency

96% of estate/letting business owners never celebrate their 10th Business Birthday and it’s not for want of candles! It’s because they either go broke, or they disappear. In fact, most never make it past year three.

Either way, they never make the income, or the impact they were capable of. That clarity or certainty of success never quite materialised.

Even for the survivors, many still just have a job. Without them being at the helm on every watch, their crew would steer the ship straight onto the rocks.

It doesn’t have to be that way. And it’s not your fault.

When you started, self-employed, everything depended on you. That’s how you learned to run your business. It’s also what’s limiting you.

See, most businesses don’t have many systems at all. Instead, they rely on what’s in your head. You tie up all the major sales, sign off all the projects, and make all the decisions. The employees just have to do what they are told.

The problem is your limit becomes the business’s limit.

You can’t seem to find the right people who can do it as well as you. No-one has the customer relationships that you do and no-one can match your industry experience.

All up, it takes too long. It’s too hard. And it can’t scale. What you have is busyness rather than a business.

The result: Your income. Your impact. And your independence. All limited.

That is where these videos come in.

Why Every Business Owner Needs a Plan to Succeed  (episode 6)

John helps people turn their ‘busyness’ into a real estate/letting business that runs without them.

Link to all six Episodes on YouTube The Fears, Frustrations & Aspirations of Running your Own Business – TV Documentary Series on Youtube

John Cottrell – Linkedin – https://goo.gl/oNqu1r and his website http://www.actioncoach.com/johncottrell

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 christopher@christopherwatkin.co.uk

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