Why the hell should I follow your agency on s*ddin’ Twitter?

December 30, 2014

Does your estate/lettings agency commit this No.1 crime?

….. Follow me on Twitter

Tell me .. why the hell should I follow you on s*ddin’ twitter? You give me no reason to do so .. and all that you will end up doing is my twitter feed being filled up with your cr*ppy sales messages or what you have put on the market .. great for tenants .. but as a landlord and vendor .. dull .. oh and by the way .. don’t even think of asking me to like your bl**dy page on Facebook?

Sound familiar?

It is an all too common request that we all face. But what are letting and estate agents doing to help convince prospective customers (ie landlords and potential sellers) why they should do so? But before you answer that, just think for a minute, take off your estate and letting agency hat for as second .. when some random garage, IT firm, Insurance firm etc etc asks you to follow ..What do you do? Yep, thought it, ignore the request. .. just like they are going to ignore your request

The answer is not as extensive as you might imagine or hope to expect Mr and Mrs Estate and letting Agent. In fact, I honestly believe, social media, when it comes to getting landlords and new homeowners .. is a complete waste of time

The questions estate and letting agents should be asking, even before they create a social media presence…

1. Why should we, as an estate agent or letting agent, have a presence on Facebook, Twitter, etc etc? (.. and no, the answer isn’t because everyone else has one)
2. Why would landlords (for our letting agents readers) and prospective house sellers (for our estate agency blog readers) connect with us now and stay connected over time?

Landlords and prospective house sellers will expect letting agents and estate agents to think through these questions carefully and to present the answers and corresponding value into conversations and more important, into ongoing things you (Mr Estate Agent or you Mrs Letting Agent) write and say.

So, next time you are about to post that post follow me or like me .. would you dream of walking up to someone at the local Chamber of Commerce and saying ..’Like me’ even before you had met them .. no didn’t think so .. so don’t ask me on the tinterweb.

Social media is just another form of communication to add to newspaper print, telephones, fax machines etc etc. How you agents engage with other people is the key to social media .. its just what you and i would say face to face, but its just on a computer screen…. that is why it’s called social media …social

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 christopher@christopherwatkin.co.uk

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