Online Estate Agency – The Rise of The Machine (Interview CEO of emoov)
June 21, 2018
Q: How are things going for emoov in the world of UK Estate Agency? I am sure things are looking very rosy and you will be able to dispel any myths out there that the online estate agency sector is not doing all that well with valuations to sales ratios and are just being held up by big city investments.
The sector has grown by 196% since the end of 2014, according to Rightmove. Our listings are now at an annualised 13,000 making us the seventh biggest estate agency business in the UK. Purplebricks are now in the top three. Therefore how can anyone honestly and with a straight face claim that the new sector is not growing?
The evidence that I see with regard to sales vs listings ratios is that so called online agents’ performance is the same as high street agents. I mean, why wouldn’t it be when we all advertise in the same places? And please, magic applicant hot boxes and exclusive buyers? These relics of the profession are as obsolete as fax machines.
‘Big city investments’ are indeed supporting the new sector. As they are supporting Ocado, Uber, Transfer Wise, Twitter, Snapchat, WeWorks etc etc… So what? The traditional sector is way too obsessed with the profitability of the ‘online’ model when they should be much more concerned about their own.
Q: Though we consumers are shopping more and more online, there is still that slight reluctance to steer themselves away from the high street estate agent – In your opinion, outside of the cost saving opportunity, why should the seller and the buyer look to engage and trust emoov?
24/7 accessibility. More control through technology. Better service. A better price achieved (1% by us on average according to Zoopla stats). Plus the avg £3000 fee saving of course
Q: PropTech is shaking up the industry with many elements of estate agency streamlined thanks to new software, CRM, apps and more – Is emoov an adopter of #PropTech – Maybe you now have your very own #PropTech incubator at your head office?
We don’t operate an incubator. We build our own proprietary software based on customer journey desirability, a quest for cost efficiency and through rigorous testing and evolution. So yes, I guess you could say we are an adopter of PropTech although I’d say that given our unique platform we are actually PropTech pioneers.
Q: I’m a passionate, ambitious and a hard working individual and would love to get in to UK Estate Agency and make myself a good living – What opportunity can emoov give such a person if they are considering becoming a local agent with you?
As a Local Property Agent, the opportunity to work and progress within a company that’s at the leading edge of the industry and is growing fast, always innovating. Earnings are greater than the high street equivalent for those that are prepared to step out of their traditional agency comfort zone.
Q: What is the vision for the next five years?
To cement ourselves as the UK’s best known and loved estate agent and with a 10% market share. And to ensure a profitable return for those investors that have supported us so well.
You May Also Enjoy
More tenants enter the rental market
Tenant demand climbs across England in Q1 as rental market pressure builds for letting agents The latest research by The Letting Partnership has found that tenant demand across England remained strong during the first quarter of 2026, with 27.4% of all rental listings already securing a tenant, meaning that the country’s hottest rental markets are…
Read More 
7 Ways Estate Agents Can Adapt to a Changing Property Market
The UK property landscape is evolving rapidly, and estate agents are under increasing pressure to implement innovative strategies. With shifting buyer expectations, new technologies, and alternative sales models entering the market, adapting your approach is essential. So, if you’re looking to see success with your agency, here are just seven key ways you can remain…
Read More 
Spring clean drives high maintenance bill for landlord
The latest market insight from property management specialist, Rushbrook & Rathbone, suggests that property maintenance spend is set to surge in April, as the annual ‘spring clean’ by landlords saw the month account for the second highest proportion of total annual maintenance spend in 2025, as well as the largest average spend per work order. Rushbrook…
Read More 
65% of homebuyers blame slow process on conveyancers
The latest research from Lyons Bowe reveals that 65% of recent homebuyers say the conveyancing process was the slowest part of their buying process, with a quarter saying the legal back and forth took more than 16 weeks to complete. Lyons Bowe commissioned a survey of 1,000 UK homeowners who made a purchase in the past…
Read More 
UK Construction Activity Collapses
Glenigan’s April Construction Index uncovers an industry struggling to cushion the blows from ongoing international conflict and a persistently weak economy. Work starting on-site declined by 17% compared to Q4, remaining 18% below 2025 levels. Residential construction starts dropped by 13% during the Index period and fell by 30% against 2025 figures. Non-residential project-starts dipped…
Read More 
Homebuyer demand down in Q1 2026
Buyer demand slips in Q1 2026, with South of England outperformed by North and Midlands The latest Sales Demand Index from eXp UK has revealed that homebuyer demand in England slipped by -1.6% in Q1 2026. The analysis also reveals a clear north-south divide with counties located in the midlands or north of the country recording…
Read More