Traditional vs Online Estate Agents – The Truth About Their Digital Service.
We know that the ongoing debate isn’t slowing down in it’s ferociousness – what exactly are the differences between traditional and online estate agents?
Our new 30 page report attempts to find out. We’ve assessed 5 top traditional estate agents and 5 top online agents to try and see, from a digital perspective, who’s coming out on top. As experts in online communication tools including live chat, social media and email, we wanted to add objective data to the debate in our area of expertise.
The report assesses the agents in terms of brand awareness in digital, opening hours, social media, service accessibility and service satisfaction.
Traditional agents maintain that online agents simply cannot compete with them which seems to ring true in terms of brand awareness, but things get more complex from there on out.
What’s clear is that whether traditional or online, no one is digitally immune. It is simply not enough for an agent to rely on low prices, or the promise of a face to face experience if they wish to be contenders in the market long term.
You can read the full report and our findings here.
Join the debate on Twitter using #TvsO
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