Why online agencies have been told they will not be approved by ELAA-UK

July 18, 2019
yopa sales 2017

Following the recent decision by The Estate and Letting Agents Association UK not to approve online only agencies a number of them are asking for an explanation as to why they are not approving their applications.

As a result The Estate and Letting Agents Association UK (ELAA-UK) has released a statement explaining why they have made this decision:

‘As many of you will be aware, The Estate & Letting Agents Association UK has recently made the decision not to approve applications from online only agencies as our own research has led us to the opinion that online only agencies cannot provide the level of customer support, customer service or customer satisfaction that we, or the public, would expect from an ELAA-UK approved agent.

In addition to the overall customer service it is also our opinion that an online only agent may also lack in the knowledge of the local market which is an extremely important part of an estate or letting agents job and is crucial in the valuation, marketing and negotiating process.

We have also been made aware of what could be considered deceptive pricing by some online agents meaning clients could end up paying much more than they initially thought due to additional charges not clearly explained when being instructed. Our research has also shown that, on average, a property sold via an online only agent achieves around 5% less than similar properties sold by local estate agents meaning that home sellers could be losing out on tens of thousands of pounds.

There were a number of other factors that ELAA-UK also took into consideration when making this decision and you can see all the information and our analysis on the ELAA-UK website at www.ELAA-UK.org ’

ELAA-UK that created the hashtag #AppreciateEstateAgents has been proactively promoting the benefits of using local agents to home sellers and landlords throughout the UK and has recently seen a surge in the number of agents applying to become approved by the association making it the fastest growing association for Estate & Letting Agents in the UK.

To read the original article regarding the decision by ELAA-UK please visit http://bit.ly/30yws01 or for further information about ELAA-UK visit their website at www.ELAA-UK.org

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

Breaking News

Stamp Duty receipts remain above pre-pandemic norms

The latest research from Yopa has revealed that, despite continued speculation surrounding a slowdown in the housing market, Stamp Duty Land Tax (SDLT) receipts remain comfortably above pre-pandemic levels, demonstrating the resilience of buyer activity in recent years. Yopa analysed monthly Stamp Duty Land Tax receipts published by HM Revenue & Customs between January 2018 and…
Read More →
Estate Agent Talk

The summer improvements that could add value to your house

The latest research from Yopa has revealed which summer-inspired home improvements could add the most value to your property once the cost of carrying out the work itself has been taken into account, with a summer house potentially boosting the value of the average UK home by almost £8,000. Yopa analysed a range of popular…
Read More →
AI in estate agency letting agency property
Estate Agent Talk

Turning anxiety into advantage: how SMEs can make AI work for them

By Johann Aguirre, founder of Cachi AI   According to the Office for National Statistics, AI adoption among UK businesses has risen from approximately 12% to around 35% since late 2023. However, adoption levels differ considerably depending on the size of a business and the sector in which it operates. Larger, established organisations may be…
Read More →
Estate Agent Talk

Home gym can add more than £24,500 to the value of a new-build home

The latest research from UK Property Development has revealed which sought-after features can add the most value to a new-build home, with dedicated wellness spaces and premium interior finishes commanding the largest price boosts. The research analysed the estimated potential uplift in value associated with some of today’s most desirable new-build features, applying each uplift to…
Read More →
Breaking News

Beachfront homes command £1.4m as Britain’s love affair with the seaside endures

The latest research from LandSale, the property portal dedicated to land and rural property, has found that beachfront homes continue to command a substantial premium across Great Britain, with the typical property carrying a £1.395m asking price, more than five times the average British house price. LandSale analysed its own internal market data for beachfront…
Read More →
Estate Agent Talk

Four to five houses is the sweet spot for first-time buyers

House hunting before the stress kicks in Just 20% of us feel excited on a first property viewing, rising to 47% by viewings 4 to 5 There’s a U shape trajectory of excitement when it comes to the viewing process However, there is a gradual rise in stress levels the more properties viewed Overall just…
Read More →