These are the nation’s £1m+ property sale hotspots

The latest research by lettings and sale agent, Benham and Reeves, has revealed where the most £1m+ properties are selling as a percentage of total transactions, despite the influence of market uncertainty which has been most prevalent in the upper tiers of the property market.

Benham and Reeves pulled the latest data from the Land Registry for the last year, breaking down transactions by price to find which areas had seen the most market activity at the £1m price point and above, £5m and above and £10m and above, as well as how this translated as a proportion of all transactions during the same time period.

The data shows that transactions at £1m and above accounted for 1.8% of all transactions and despite the capital being worst hit by political uncertainty and buyer hesitation, London remains the £1m+ playground for high-end homebuyers, accounting for 13 of the top 15 areas where sales at £1m or above accounted for the highest percentage of all transactions.

Of course, prime central London topped the table with Kensington and Chelsea remaining the most prestigious corner of the capital, seeing no less than 59% of all property sales coming in at a mill or more.

Westminster was home to the second-highest proportion of high-end property sales, with 46% selling for £1m+. Camden (35%), the City of London (34%) and Hammersmith and Fulham (32%) also ranked high.

Other boroughs to make the top 15 included Richmond, Islington, Southwark and Merton.

Outside of London, Elmbridge and South Bucks saw 21% of transactions exceed £1m, with Chiltern (12%), St Albans (10%), Windsor and Maidenhead, Three Rivers and Guildford also hitting 9%.

It’s a similar story at the higher price brackets although a more marginal percentage, with £5m+ transactions accounting for just 0.04% of all transactions, while this dropped to 0.01% for transactions of £10m+.

While Kensington, Westminster and Camden placed with the highest proportion of transactions as a percentage of all transactions at both the £5m+ and £10m+ price brackets, Runnymead was a new entry with the area ranking fourth in both price brackets.

Director of Benham and Reeves, Marc von Grundherr, commented:

“There’s no denying that month after month of uncertainty surrounding Brexit had caused the market to grind to stutter and at the very top end, where even the smallest margins can equate to substantial sums of money, there had understandably been a sharp drop in buyer interest.

While this has seen transaction levels fall in the upper price tiers, there hasn’t been a total exodus and as our research shows, London, in particular, has remained a very attractive proposition to the wealthiest buyers.

Now that we’ve seen the bottom of the market and a Boris bounce has opened the flood gates of both buyer and seller activity, domestic and foreign investment in the most valuable pockets of the market should start to regain momentum.

Those that did commit to a purchase over the last year have done well in terms of value for money, as the top tiers of the market are often those susceptible to the most dramatic swings in price once the cogs do start to turn, and will no doubt start to climb in price as the year plays out.”

Top 25 Areas with the Most £1m+ Sales as a Proportion of all Sales
Area
£1m+ as % of All Transactions
Average £1m+ Sold Price
KENSINGTON AND CHELSEA
59%
£3,200,507
CITY OF WESTMINSTER
46%
£2,807,072
CAMDEN
35%
£2,132,744
CITY OF LONDON
34%
£1,778,903
HAMMERSMITH AND FULHAM
32%
£1,721,498
RICHMOND UPON THAMES
24%
£1,662,602
WANDSWORTH
22%
£1,466,081
ELMBRIDGE
21%
£1,752,835
SOUTH BUCKS
21%
£1,637,800
ISLINGTON
18%
£1,567,108
HARINGEY
15%
£1,541,912
HACKNEY
14%
£1,304,704
SOUTHWARK
13%
£1,981,532
LAMBETH
12%
£1,530,171
MERTON
12%
£1,821,482
CHILTERN
12%
£1,458,997
BRENT
10%
£1,545,905
ST ALBANS
10%
£1,351,720
EALING
9%
£1,466,573
BARNET
9%
£1,649,732
WINDSOR AND MAIDENHEAD
9%
£1,579,871
THREE RIVERS
9%
£1,406,444
GUILDFORD
9%
£1,452,234
WAVERLEY
8%
£1,431,973
EPPING FOREST
8%
£1,527,890
All
1.8%
£1,730,834
Top 25 Areas with the Most £5m+ Sales as a Proportion of all Sales
Area
£5m+ as % of All
Average £5m+ Sold Price
KENSINGTON AND CHELSEA
8.10%
£9,882,921
CITY OF WESTMINSTER
4.50%
£9,910,674
CAMDEN
1.80%
£9,005,871
RUNNYMEDE
0.70%
£7,884,339
ELMBRIDGE
0.60%
£7,256,704
RICHMOND UPON THAMES
0.60%
£6,246,667
SOUTHWARK
0.50%
£5,739,786
MERTON
0.30%
£7,291,667
HAMMERSMITH AND FULHAM
0.20%
£11,777,200
OXFORD
0.20%
£6,350,000
RICHMONDSHIRE
0.20%
£8,550,000
BARNET
0.10%
£10,430,000
BLACKBURN WITH DARWEN
0.10%
£6,136,000
EAST HAMPSHIRE
0.10%
£7,950,000
EPPING FOREST
0.10%
£5,250,000
HARINGEY
0.10%
£6,002,500
ISLINGTON
0.10%
£5,325,000
KINGSTON UPON THAMES
0.10%
£7,575,000
LAMBETH
0.10%
£11,225,488
SEVENOAKS
0.10%
£5,195,000
SOUTH BUCKS
0.10%
£7,000,000
SOUTH OXFORDSHIRE
0.10%
£9,800,000
SURREY HEATH
0.10%
£5,000,000
WANDSWORTH
0.10%
£6,250,000
WINDSOR AND MAIDENHEAD
0.10%
£6,200,000
All
0.04%
£9,001,959
Top Areas with the Most £10m+ Sales as a Proportion of all Sales
Area
£10m+ as % of All
Average £10m+ Sold Price
KENSINGTON AND CHELSEA
2.24%
£17,718,830
CITY OF WESTMINSTER
1.33%
£17,760,254
CAMDEN
0.55%
£15,362,500
RUNNYMEDE
0.10%
£15,250,000
BARNET
0.06%
£14,450,000
HAMMERSMITH AND FULHAM
0.06%
£22,340,000
ELMBRIDGE
0.05%
£11,500,000
LAMBETH
0.03%
£16,950,975
All
0.01%
£17,308,329

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Letting Agent Talk

How to Transition from a Fixed-Term Tenancy to a Periodic Tenancy

Transitioning from a fixed-term tenancy to a periodic tenancy is a common occurrence in the UK rental market. It offers flexibility and convenience for both landlords and tenants by continuing the rental agreement on a rolling basis once the fixed term ends. Whether you’re a landlord managing a property or a tenant seeking clarity, Martin…
Read More
Breaking News

Housing sales end 2024 on a high, but buyers more cautious about how much to pay for homes as mortgage rates drift higher

Buyers and sellers returned to the market over 2024 building a sales pipeline 30 per cent larger than a year ago with 283,000 homes worth £104bn progressing to a sale in 2025. This is the largest end of year total value for four years. House prices have returned to growth with the average house price…
Read More
Breaking News

£21 million to live on UK’s most expensive street

· Knightsbridge in London now the priciest UK street · The UK’s 10 most expensive streets all in the capital, with an average price tag of £16.5 million · East Road in Weybridge the most expensive address outside of London · Priciest UK properties are 60 times more than a typical home Lloyds has revealed…
Read More
Breaking News

Breaking Property News 20/12/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   Why estate and letting agents must embrace innovative technology in 2025   As we step into 2025, the UK property market continues to shift, and estate agents face mounting pressure to meet the evolving expectations of buyers and sellers. The days when static images sufficed…
Read More
Breaking News

Breaking Property News 19/12/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   High street Auctions’ initiative launches to revive Britain’s town centres   This month the UK Government rolls out its highly anticipated ‘High Street Auctions’ scheme, a flagship measure of the Levelling Up and Regeneration Act 2023. This initiative grants local authorities the power to take…
Read More
Estate Agent Talk

Moving Up In The World: Finding Your Dream Home

Finding your dream home is one of life’s most exciting and transformative experiences. Whether you’re looking to upsize, relocate, or finally purchase that ideal property you’ve always envisioned, the journey is both thrilling and filled with important decisions. As you embark on this path, it’s essential to plan carefully, consider your priorities, and approach the…
Read More