Initial cost of renting up 24% in parts of the nation despite tenant fee ban

The initial financial hurdle of securing a rental property has increased by as much as 24% in some parts of the national property market, according to rental deposit replacement scheme Ome.

Ome looked at the current initial cost of securing a rental home, based on one month’s rent plus a deposit of five weeks’ rent and how this has changed since the introduction of the tenant fee ban in June of last year.

The figures show that on a national level the cap seems to have had the desired impact, with the initial cost of renting in England as a whole down -2% year on year.

As a result, tenants are now paying a total of £1,897 upfront, -2% less than this time last year (£1,931).

But it’s a mixed picture regionally, with the cost of securing a rental property in London down -5% annually, while the South West has seen an increase of 4%.

In terms of the highest outright cost, Westminster is home to the most significant financial hurdle for tenants. One month’s rent plus a five-week rental deposit will set tenants back an eye-watering £6,854.

Kingston upon Hull is the cheapest place to secure a rental property with the initial cost coming in at £986.

In terms of the biggest increase, Corby has seen the cost of securing a rental deposit increase by 24% since this time last year. Exeter and Charnwood have also seen a jump of 23%.

Oxford, Newcastle-under-Lyme, South and West Oxfordshire, Chiltern, Liverpool, Doncaster, Rushcliffe, Haringey and Bristol have also seen the initial cost of renting increase by double-digits on an annual basis.

York has been the best place for tenant affordability, where securing a rental property is concerned. In the last year, the cost of one month’s rent and a five-week rental deposit has fallen by -18%. The Vale of White Horse is the only other area to see a double-digit decline at -11%. However, Elmbridge, Waverly and Daventry have also seen some of the most considerable reductions in rental costs.

Initial cost of renting based on average month’s rent plus a five month rental deposit
Location 2019 2020 Annual change
ENGLAND £1,931 £1,897 -2%
SOUTH WEST £1,764 £1,841 4%
NORTH WEST £1,373 £1,415 3%
WEST MIDLANDS £1,465 £1,510 3%
EAST MIDLANDS £1,402 £1,438 3%
SOUTH EAST £2,205 £2,248 2%
YORKSHIRE AND THE HUMBER £1,370 £1,382 1%
NORTH EAST £1,217 £1,220 0%
EAST OF ENGLAND £1,942 £1,940 0%
LONDON £3,886 £3,699 -5%
Largest annual increases in initial rental cost in England
Location 2019 2020 Annual change
Corby £1,260 £1,566 24%
Exeter £2,196 £2,702 23%
Charnwood £1,224 £1,501 23%
Oxford £3,074 £3,573 16%
Newcastle-under-Lyme £1,307 £1,490 14%
South Oxfordshire £2,403 £2,732 14%
West Oxfordshire £2,203 £2,493 13%
Chiltern £2,896 £3,274 13%
Liverpool £1,123 £1,253 12%
Doncaster £1,060 £1,181 11%
Rushcliffe £1,591 £1,757 10%
Haringey £3,404 £3,755 10%
Bristol, City of £2,408 £2,644 10%
Lambeth £3,940 £4,293 9%
Lincoln £1,280 £1,391 9%
Largest annual decrease in initial rental cost in England
Location 2019 2020 Annual change
York £2,327 £1,913 -18%
Vale of White Horse £2,554 £2,282 -11%
Elmbridge £3,996 £3,638 -9%
Waverley £2,828 £2,612 -8%
Daventry £1,820 £1,692 -7%
Wycombe £2,459 £2,295 -7%
Kingston upon Thames £3,141 £2,939 -6%
Kensington and Chelsea £7,218 £6,802 -6%
Three Rivers £3,051 £2,880 -6%
Hillingdon £2,853 £2,700 -5%
Camden £5,461 £5,180 -5%
Bath and North East Somerset £2,898 £2,752 -5%
Brent £3,551 £3,380 -5%
Woking £2,900 £2,763 -5%
Canterbury £1,964 £1,877 -4%
Largest initial rental cost in England
Location 2019 2020 Annual change
Westminster £6,372 £6,854 8%
Kensington and Chelsea £7,218 £6,802 -6%
Camden £5,461 £5,180 -5%
City of London £5,348 £5,117 -4%
Hammersmith and Fulham £4,658 £4,763 2%
Islington £4,264 £4,507 6%
Wandsworth £4,113 £4,406 7%
Lambeth £3,940 £4,293 9%
Hackney £4,127 £4,145 0%
Tower Hamlets £3,989 £4,129 3%
Richmond upon Thames £4,266 £4,129 -3%
Southwark £3,771 £3,866 3%
Haringey £3,404 £3,755 10%
Merton £3,470 £3,690 6%
Elmbridge £3,996 £3,638 -9%
Lowest initial rental cost in England
Location 2019 2020 Annual change
Kingston upon Hull, City of £961 £986 3%
Burnley £1,031 £1,055 2%
North East Lincolnshire £1,019 £1,067 5%
Hartlepool £1,058 £1,073 1%
Hyndburn £1,060 £1,085 2%
Carlisle £1,076 £1,098 2%
Barnsley £1,094 £1,098 0%
Middlesbrough £1,028 £1,103 7%
Darlington £1,089 £1,107 2%
County Durham £1,109 £1,107 0%
Stoke-on-Trent £1,082 £1,118 3%
South Tyneside £1,130 £1,121 -1%
Pendle £1,044 £1,121 7%
Bolsover £1,089 £1,125 3%
Redcar and Cleveland £1,118 £1,127 1%

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Home and Living

5 trends driving London’s landscaped gardens

London gardens can add more than £205,000 in value as Chelsea tops table for prime buyers seeking outdoor space Ahead of this year’s Chelsea Flower Show, research by Enness Global has revealed that a garden can add more than £205,000 to the value of a London home, whilst Chelsea fittingly boasts the highest degree of…
Read More
how to present your property for sale
Breaking News

Six in 10 tenants say Renters’ Rights Act improves their housing protections and conditions

Awareness of the Renter’s Rights Act 2025 has increased amongst tenants from 19 per cent in October after the bill passed, to 60 per cent when it came into effect 19 per cent of renters are now more likely to remain in their current property but 45 per cent are concerned about the legislation’s long-term…
Read More
Rightmove logo
Breaking News

West Oxfordshire tops list of first-time hotspots defying national trend

New analysis by the UK’s largest property platform Rightmove reveals the first-time buyer hotspots where buyer demand is increasing, bucking the national trend over the last month West Oxfordshire leads the way, with demand for typical first-time buyer properties up by 45% year-on-year: A 37% increase in available first-time buyer type homes for sale and…
Read More
Breaking News

ONS Private Rent and House Prices Index- May 2026

The latest ONS house price figures show that the sales market that is broadly flat. Average UK house prices were unchanged year-on-year at £268,000 in March 2026, with annual house price inflation slowing from 1.7% in February to 0.0% in March. Main points Average UK monthly private rents increased by 3.5%, to £1,381, in the…
Read More
Overseas Property

Cyprus in demand as international property inquiries spike

Interest in Cyprus has more than tripled since the start of March, while sales to non-EU buyers have spiked by more than a fifth Cyprus is the best option for residency by investment in a major EU Mediterranean country, after Spain closed its Golden Visa in April 2025 and Portugal closed the property route in…
Read More
Breaking News

Inflation falls to 2.8%

Industry response to the latest inflation figures and their impact on the housing market.   Nathan Emerson, CEO of Propertymark “It is very welcome news to see inflation dip this month; however, today’s figures still sit some distance away from the Bank of England’s target rate of 2%. It remains important to consider continued overall…
Read More