How to increase qualified leads: Estate Agency
February 24, 2022
Ever the holy grail for any business let alone estate agency, where is the next lead going to come from and how are you going about finding it? In estate agency, qualified leads equals those looking to buy or to sell and are in a position to do so.
What is an unqualified lead?
- Cannot afford / Haven’t the finance agreed to buy a home
- Not in a position / ready to sell or buy a home
- Already in a long term contract with another agency
- Do not hold your estate agency in high regard (previous bad experience(s))
What is a qualified lead?
- They can afford / have the finances ready to purchase
- They are keen to sell quickly
- They are coming to an end with a contract / agreement with another agency(ies)
- They know the type of property / area they wish to purchase in
We are generally targeting a small portion of the consumer market when it comes to qualified leads and even then the success rate might not be high. We prefer to though put more of our time towards qualified leads than wasting time with any old lead where our success rates could be as low as zero.
Let’s look at the best ways to increase qualified leads in estate agency for 2022:
- Set the standard with your marketing of property listings: Many people will search property portals such as Zoopla, Rightmove and OnTheMarket when they make their initial venture in to the ‘estate agency’ sector. How they see similar property to their own being marketed such as quality of photos, descriptions, floor plans and extras such as videos can lure new leads your way. This acts in the same way for potential buyers too who are likely to open up property listings which catch their eye over mundane looking listings (especially applicable if a property sits under multi-listing).
- Social media: From a paid Facebook ad campaign to simply understanding how to use and engage with users better, social media opens up a whole new, active audience which can become your fans / clients (with investment of effort and time). Engage, get to know, build trust and more with your audiences. Some estate agents, though a tiny number, are grabbing this opportunity with both hands and seeing great results – Lots of time and investment required though!
- Reviews: People will want to research an estate agency they are about to use and this could take place from simply word of mouth from friends and family to online review sites. Concentrate on how your agency performs online with reviews and deal with any negative comments or clients insisting on improvements. Testimonials are also great to collate such as those on videos that you can share online / on your website. If you are new to working on your reviews online then approach your recent clients asking for their comments / reviews.
- Share great resources: Think about creating a blog and focus on informatic posts that local consumers will search for such as ‘how to find cheap homes in Berkshire’ or ‘how do I apply for a loft conversion’. Be a source of information as this can drive web traffic and trust in your direction. This should also involve you looking to share your content on other authoritative websites (this may involve a cost).
- Podcasts: These can take all forms and under many topics, but podcasts are easy to listen to and will appeal to busy people with busy schedules (no viewing needed). Think about informatic content or getting yourself / your agency known as the local estate agent by being funny / entertaining / delivering local news etc.
- Network locally: Think about local business networking (ie BNI) or maybe involving your agency with local charity events (which can secure you free local press exposure).
You May Also Enjoy
Prime London property values slide by as much as 60%
The latest market analysis by prime London property brokerage, Jefferies London, has revealed that sold prices across some of prime London’s most popular neighbourhoods have fallen by as much as 60% so far this year when compared to the same period in 2024. Jefferies London analysed sold price records from the Land Registry, looking at…
Read More 
Can’t afford London? These cities are giving investors more for less
New data has revealed that between four and ten of all buy-to-let purchases made in the first four months of 2025 took place in the Midlands and the North of England. With affordability scarcer than ever in the South, property investors are turning their attention to greener pastures… literally. So, what’s driving the shift up…
Read More 
£19m per month for the nation’s most prestigious property
The latest research by award winning mortgage adviser, Alexander Hall, has revealed that whilst a property close to Royal Ascot will see the average homebuyer pay £4,263 a month in mortgage costs, this monthly payment climbs as high as £19m a month for those with ambitions of snagging a real royal property. This week, Royal…
Read More 
Glenigan Summer Forecast: Boom Times Ahead For UK Construction
Construction intelligence specialists predict major performance uptick over the next three years. UK construction sector set to grow 24% over the forecast period Private housebuilding is set to increase significantly, with an 18% activity increase predicted in 2027 Industrial & Commercial gradually strengthens as UK economic growth gathers pace, supported by increased business investment Increased…
Read More 
Five businesses expelled by The Property Ombudsman
Three estate agents and two letting agents have been expelled from The Property Ombudsman for failing to pay compensation awards to consumers. Prime Property Agents on Clarendon Street, Nottingham, failed to refund a buyer’s £7,200 reservation fee after a purchase fell through. The agent did not follow their own terms and conditions, failing to present…
Read More 
Live, Invest, Explore: London and Dubai for the Modern Property Buyer
In today’s globalised world, property buying is no longer confined to one’s home country. Modern investors are seeking destinations that combine strong real estate potential with a rich lifestyle experience—places where they can live, travel, and grow their wealth. Two cities continue to dominate the list of international property buyers: London and Dubai. Whether you’re…
Read More