How to Choose the Best Art for Your Hotel
Artwork is everywhere in great hotels, and while it may not be something guests consciously notice when they walk in, great art dramatically impacts the overall feel throughout the hotel space. Artwork can provide any hotel space – whether it’s placed in the lobby, a guest room or suite, or in the hotel dining room – with beautiful design sensibilities and a unique point of view that will mesmerise guests. This can also increase feelings of contentment, comfort, and approval that affect how guests view their stay in the establishment.
With all the perks of great artwork, the first question is often – how do I choose the right pieces for my hotel? The list below will help those searching for artwork to get started selecting the ideal art for any venue.
Hire an Experienced Art Consultant
When acquiring art, an experienced hand can make a massive difference in selecting and obtaining the best art available. They will help from the start with an initial consultation to figure out your requirements and the creation of a brief to guide the process. Then, they will either help find the finest artworks for a space or guide the process of bespoke commissioning to integrate a unique and compelling art story throughout the hotel. A great consultant will take on a lot of the heavy lifting.
Create a Narrative
Coherence and consistency through a hotel property elevate the space. Every property can tell a unique story; an art consultant’s job is to decide what that story is for your brand and bring it to the fore. First, consider the space – is it old or new, modern or classic, edgy or family-friendly? Who is the audience? What themes and conclusions should the area convey or guests glean? This should be the first consideration, as the correct selection is an opportunity to connect guests to a company story as soon as they walk in. Once the story is decided on, keep the narrative at the forefront of all selections. It’s easier to choose the story to tell and select pieces to suit it rather than trying to do it retrospectively.
Consider Your Target Audience
Art is subjective, yet it is also the finishing touches to a space that many different people will use, and ultimately these are the people the artwork needs to be selected for. Consider who your guests are and create from there. Always remember who the audience is and any restrictions required for your hotel art story. When done well, well-placed and selected art will help these guests feel relaxed and comfortable.
Keep Things Interesting
Art doesn’t always need to shrink and blend into the walls. Instead, great selections keep your guest’s attention moving around the space to absorb the room’s personality. Unexpected styles, designs, and installation techniques can challenge guests to think and evoke conversation and contemplation. For example, biophilic design elements, vintage art on modern styling, or playing with natural light, shadow, or reflections can give a space an unexpected allure.
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