BREAKING PROPERTY NEWS – 03/10/2022

Daily bite-sized proptech and property news in partnership with Proptech-X.

 

Home buyers with mortgages face 28% hit to buying power over 2023 as borrowing costs rise

  • Housing market is slowly transitioning to a buyers market as higher mortgage rates set to hit household buying power by up to 28% and asking price reductions return to pre-pandemic levels
  • Stamp duty changes will support lower value markets and help first-time buyers in southern England, while the increase in the stamp duty threshold to £250,000 takes 43% of homes out of stamp duty
  • UK house growth remains stable at +8.2% YoY despite increasing cost of living pressures with the pandemic price gains compounding the issue of affordability, especially in southern England
  • Some regions including Wales, the North East and Scotland have seen 10 years of growth compressed into just two over the pandemic

PRESS RELEASE: Rising mortgage rates impact buying power – although this will be partially offset by the cut to stamp duty

Despite housing market activity holding up over the summer – the recent spike in mortgage rates for new borrowers is the most important factor for the housing market this autumn. Higher mortgage rates are reducing buying power which could be as much as 28% if mortgage rates reach 5% by the end of the year, assuming buyers want to keep their monthly repayments unchanged.

To offset the hit to buying power, we believe that buyers have three options. They can put down a larger deposit, allocate more of their income to mortgage costs, or adjust their budgets and consider buying a smaller property or purchasing in a cheaper area.  We anticipate that higher mortgage rates will have the greatest impact on buying power in high-value markets in London and the South East – as well as regions such as Wales that have registered the greatest surge in house prices over the pandemic.

Stamp duty changes announced last year will support activity in lower value markets and help first-time buyers in southern England, while the increase in the stamp duty threshold to £250,000 takes 43% of homes out of stamp duty and will boost regional markets. The position for first time buyers facing large stamp duty bills improves significantly in southern regions.

Asking price reductions return to pre-pandemic levels

There are early signs that price sensitivity is emerging as 6% of homes listed for sale have seen the asking price adjusted downwards by 5% or more, the highest level since before the pandemic. Re-pricing is a seasonal trend as we enter autumn, however, given the economic backdrop and factors including rising energy prices and rising interest rates – we believe this is a clear sign of a return to more of a buyers market after 2 years of a red-hot sellers market. For sellers, this means there is more of an impetus to shift their mindset when it comes to asking price, and consider local market dynamics more closely as well as the potential types of buyer for their property in the local area.

However, these price adjustments are to be expected as the market shifts from conditions where demand greatly exceeds supply. We do not believe that this is a pre-cursor for big price falls but an indication that the rate of price growth will start to slow more rapidly in Q4 and into 2023 as buyers react to the rising cost of borrowing.

10 years of house price growth compressed into 2 years due to the pandemic 

Houses in Wales recorded a 27% jump in prices over the pandemic which is the equivalent to 10 years of pre-pandemic growth compressed into just over 2 years, while a similar pattern has been seen in the North East and Scotland largely due to below-average price growth since 2009.

Whilst London has lagged the rest of the market in terms of annual growth rates, the average house value in London has increased by over £100,000 since the start of the pandemic.

By contrast, the average value of a flat in London has increased just 2.4%. Flat growth is the weakest market segment in percentage terms in the UK as buyers prioritise space and more working from home and working from home hitting the London market more.

“A surge in home values over the pandemic and the rise of mortgage rates means we face a sizable hit to household buying power over the rest of 2022 and into 2023”

Richard Donnell, Executive Director at Zoopla comments: “Measures of housing market activity have been very resilient over the summer. A surge in home values over the pandemic and the rise of mortgage rates means we face a sizable hit to household buying power over the rest of 2022 and into 2023.

“While the recent changes to stamp duty are welcome, supporting activity in regional markets and the first time buyer market in southern England, the increase in mortgage rates will erode much of the gains. Homeowners that want to sell their home this year need to price realistically and seek the advice of an agent on local market trends.”

Director of Benham and Reeves, Marc von Grundherr, commented: “Higher mortgage rates are just one factor contributing to the cost of living crisis, but they’re certainly the most influential factor when it comes to the purchasing power of the nation’s homebuyers.  The market is now at a bit of a tipping point where house prices have continued to increase rapidly, but the reality for many buyers is that they are no longer able to stretch themselves financially. This should be an important consideration for those looking to sell and a consideration that must be made when setting your asking price.

“Entering the market with over ambitious asking price expectations is likely to see a property languish with little to no attention from prospective buyers. Even sellers with a more sensible approach may still find that they have to reduce a tad in order to get a sale over the line.  The very best course of action in any market is to price appropriately and a good local agent will give you the best idea of current market values in your area, as well as the appetite for your home once it has hit the market.

“Selling at the top end of this valuation will leave you some wiggle room to negotiate downwards to a price you are still happy with and to a price point that will ultimately get you sold.  Yes, the latest stamp duty cuts will leave buyers a little extra in their back pocket when it comes to negotiating, but don’t be fooled into thinking this marginal saving will spur them into paying way over the odds for your home. It won’t.”

Business Insider identifies 21 leading Proptechs that can stay the course amid the economic downturn

After a proptech investment boom in 2021, attracting a record-high $32 billion in funding, interest rates are on a perilous upward trajectory. Borrowing remains high and housing markets across the world are slowing, impacting the market for investors and businesses alike.

After a number of high-profile layoffs at top proptech companies, Business Insider polled 12 venture capitalists, who have put forward a list of 21 proptech companies that can weather the current economic climate.

Among them are providers of management software, AI-driven investor platforms, sustainable home builders and much more.

Andrew Stanton

CEO & Founder Proptech-PR. Proptech Real Estate Influencer, Executive Editor of Estate Agent Networking. Leading PR consultancy in Proptech & Real Estate.

You May Also Enjoy

Breaking News

Volume doubles as property market sees strong return of new applicants

Foxtons Lettings Market Index – January 2026 Demand rebounded sharply from December, with registrations up 93% month on month and new renters per instruction up 11% compared to December, reflecting a seasonal uplift in activity at the start of the year. New renters per new instruction fell 12% year on year, indicating that competitive pressure…
Read More
Rightmove logo
Breaking News

Property valuation leads to agents up 50% on last year

The launch of a new valuation product and AI optimisations to the existing product suite led to a significant uplift in valuation leads for agents from Rightmove in January. Valuation leads grew by 50% in January 2026 compared to the same period last year. The launch of Online Agent Valuation towards the end of 2025 helps connect…
Read More
Breaking News

Worst areas for landlord eviction waiting times

The latest research industry insight from LegalforLandlords has highlighted where the longest and shortest wait times are when it comes to court hearing dates for landlords who are trying to repossess their properties, with the most overstretched courts found in the likes of Birmingham, Croydon, and Slough. Having analysed internal data on wait times for…
Read More
Breaking News

726,000 rented homes could remain non-decent by 2035

And that’s without holding them to the updated standard outlined in the recent DHS consultation A new consultation on the Decent Homes Standard (DHS) has suggested that all rented homes, private and social, must meet an updated, more stringent standard by 2035. However, new research from Inventory Base reveals that if the current rate of…
Read More
Breaking News

UK House Price Index for December 2025

The latest UK House Price Index shows that: The average monthly rate of house price growth in December was -0.7%. Average UK house price annual inflation was 2.4% in the 12 months to December 2025. As a result, the average UK house price currently sits at £270,000.   Here are some thoughts from the Industry.…
Read More
Cozy Pet Cat Tree Grey
Breaking News

10 things all tenants need to know when renting now

The Renters’ Rights Act 2025 received Royal Assent on 27th October 2025 and will introduce major reforms to private renting in England. The first raft of measures affecting tenants will come into force on 1st May this year. So, whether you currently have a tenancy agreement or are planning to rent this year, here are…
Read More