Rightmove to launch next phase of ‘believe it’ campaign from Boxing Day

December 20, 2023
Rightmove logo

The next phase of Rightmove’s ‘believe it’ integrated campaign will begin from Boxing Day, to coincide with the post-Christmas and New Year upturn in home-moving activity.

The multi-million pound, multi-channel campaign will continue throughout the first quarter of 2024, leading up to the spring selling season.

In September Rightmove evolved its brand communications to highlight to people that by using Rightmove’s tools and services, and by turning to agents for expertise throughout their home-moving journey, they can believe that they can make their move happen.

The 60 second and 30 second versions of Rightmove’s latest TV ad ‘Dunk’ will be shown across ITV, Channel 4 and SKY, with the media plan designed to capture the wide-range of audiences that may be considering a move in 2024.

The ad will appear in key Christmas programming such as the Big Fat Quiz of the Year, family films such as Indiana Jones, and the festive football fixtures.

The TV ad can be viewed here: https://youtu.be/YawGi0q97Is

The integrated campaign will be boosted by additional ad placements on YouTube, Spotify, Podcasts and video on demand. Activity across PR, consumer content and social will provide step-by-step guides and advice on how to get ready to move in 2024.

Matt Bushby, Chief Marketing Officer at Rightmove commented: “As we reach the end of the year many people will start to reflect on what they need from their current home and what a 2024 move could look like. We want to give everyone the belief that they can make their move in 2024, through the powerful combination of their local agents’ expertise and the UK’s biggest home-moving audience on Rightmove.”

Rightmove

UK Property news updates shared directly from Rightmove PLC - the country's leading property portal.

You May Also Enjoy

Letting Agent Talk

Selective Licensing Requirements

Propertymark is reminding landlords of their responsibilities under Selective Licensing schemes as more local authorities across England and Wales continue to implement or expand these regulatory measures. Selective licensing is designed to improve housing standards, ensure safer communities, and provide greater oversight of privately rented properties. Propertymark urges landlords to familiarise themselves with the rules…
Read More →
Estate Agent Talk

Autumn Budget 2025: Key advice for homeowners, buyers and landlords

The UK’s Autumn Budget delivered several headline-grabbing policies that will directly shape the future of the housing market. While initial reactions ranged from concern to confusion, property experts say the sector should take a measured, informed view, particularly as many changes won’t take effect for several years. From understanding who is going to face implications,…
Read More →
Breaking News

Five real estate opportunities to watch in 2026

By Daniel Austin, CEO and co-founder at ASK Partners The 2025 Autumn Budget offered limited stimulus for the housing market and, persistent headwinds such as sticky inflation, higher for longer interest rates, elevated construction costs, and slow planning processes continue to impact development viability. But there are still reasons for cautious optimism. The UK economy…
Read More →
Breaking News

Are Rightmove fee increases set to outpace agent earnings

The latest research from Property DriveBuy suggests that the nation’s estate agents are on course to see the sums paid to Rightmove in fees outpace the growth in commission earned for a third consecutive year, having already seen significantly higher increases in Rightmove fees over the last two years versus the commission bagged per property…
Read More →
Breaking News

Breaking Property News 3/12/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   Banking facility will make it easier and more cost-effective for TPFG franchisees to access funding  The Property Franchise Group (TPFG), one the UK’s largest property franchisors, has announced the launch of a new bespoke lending facility, created with Barclays. This initiative will make it easier…
Read More →
Breaking News

What the Autumn Budget 2025 means for downsizers

Now that the dust has settled on what was a hotly anticipated Autumn Budget from the UK government, over-50s property specialist Regency Living has produced a concise guide to the implications for the nation’s downsizers, and concluded that this Budget is going to further increase demand on England’s park home market. The 2025 Autumn Budget was…
Read More →