Searches spike in Cornwall’s Watergate Bay following ITV’s Playing Nice

January 15, 2025
Love or Hate Rightmove
  • Property searches for Watergate Bay in Cornwall jumped by 46% after it was featured as a location in ITV’s drama, Playing Nice:
    • Searches for Watergate Bay jumped by 46% over the past week versus the previous week
    • Rightmove platform visits peak between 8-9pm each day as many people spend the evening dual screening
  • The busiest minute on Rightmove is 8:48pm on a Monday
  • The average price of a home in the TR8 postcode where Watergate Bay is located is £382,228
  • Cornwall is one of the most searched for locations on Rightmove, behind only London and Manchester

Wednesday 15th January 2025: New data from the UK’s biggest property website Rightmove reveals property searches for Watergate Bay in Cornwall jumped by 46% after it was featured in ITV’s Playing Nice.

This is the latest example of culturally popular TV shows influencing search behaviour on the UK’s largest property platform.

Rightmove platform visits peak between 8-9pm each day as many people spend the evening dual screening. The busiest minute on Rightmove is 8:48pm on a Monday.

The average price of a home in the TR8 postcode where Watergate Bay is located is £382,228.

The drama, set in Cornwall, showcases stunning coastal backdrops across locations in the county.

Current average asking prices in locations where the show is filmed include St. Ives (£499,947) Penzance (£330,259), and Newquay (£337,399).

Cornwall is one of the most searched for locations on Rightmove, behind only London and Manchester.

During the pandemic, it became the most searched for location, as more potential buyers searched near the coast and countryside.

Steve Pimblett, Chief Data Officer at Rightmove comments: “With the scale of a platform like Rightmove, we can see how trends impact search behaviour down to the minute, and in the smallest of locations. It’s always fascinating to see how popular TV shows can impact how people search, with people at home inspired by the screen to look at what it might be like living in a place like Watergate Bay, and the other picturesque areas of Cornwall nearby.”

Rank Most searched for locations
1 London
2 Manchester
3 Cornwall
4 Glasgow
5 Edinburgh
6 Bristol
7 Devon
8 Sheffield
9 York
10 Bath

Rightmove

UK Property news updates shared directly from Rightmove PLC - the country's leading property portal.

You May Also Enjoy

Breaking News

Beach hut values fall for second consecutive year

The latest research from Yopa has found that beach hut prices have fallen for the second consecutive year across the UK’s most sought-after coastal locations, as the extraordinary growth seen in the years immediately following the pandemic continues to unwind. Yopa analysed the average asking price of beach huts across eight of the UK’s most…
Read More →
Breaking News

Burnham’s property and land tax: what would it mean for property owners?

With reports suggesting that property and land taxes could be on the cards under Burnham,  Simon Gerrard, Chairman of Martyn Gerrard Estate Agents, comments on what these proposals could mean for homeowners, particularly those in London who are likely to bear the brunt of any changes, given the capital’s significantly higher property values.   On uncertainty:…
Read More →
Property for sale
Breaking News

Homebuyers can save up to 47% by looking next door to the UK’s priciest postcodes

New research reveals how much less buyers could pay in postcodes neighbouring the UK’s most expensive locations Homes in these neighbouring areas are 28% cheaper on average, with the biggest gap reaching 47% in the North East Significant savings also seen in London, Scotland, Wales and Northern Ireland   Homebuyers could save up to 47%…
Read More →
Finance

Your First-Time Buyer Mortgage Journey

Introduction Buying your first home is one of the biggest financial decisions you’ll ever make, and the mortgage process can feel like a maze of unfamiliar terms, forms and waiting. The good news is that mortgages for first-time buyers follow broadly the same path, and once you understand the stages involved, the process becomes far…
Read More →
Breaking News

London property values set to fall

The latest market analysis from House Buyer Bureau has found that London is now the only region of Britain where house prices continue to trend downwards, with the average home in the capital forecast to lose almost another £5,000 in value before the end of the year should current market conditions persist. House Buyer Bureau…
Read More →
Breaking News

London property values set to fall

The latest market analysis from House Buyer Bureau has found that London is now the only region of Britain where house prices continue to trend downwards, with the average home in the capital forecast to lose almost another £5,000 in value before the end of the year should current market conditions persist. House Buyer Bureau analysed…
Read More →