Searches spike in Cornwall’s Watergate Bay following ITV’s Playing Nice

January 15, 2025
Love or Hate Rightmove
  • Property searches for Watergate Bay in Cornwall jumped by 46% after it was featured as a location in ITV’s drama, Playing Nice:
    • Searches for Watergate Bay jumped by 46% over the past week versus the previous week
    • Rightmove platform visits peak between 8-9pm each day as many people spend the evening dual screening
  • The busiest minute on Rightmove is 8:48pm on a Monday
  • The average price of a home in the TR8 postcode where Watergate Bay is located is £382,228
  • Cornwall is one of the most searched for locations on Rightmove, behind only London and Manchester

Wednesday 15th January 2025: New data from the UK’s biggest property website Rightmove reveals property searches for Watergate Bay in Cornwall jumped by 46% after it was featured in ITV’s Playing Nice.

This is the latest example of culturally popular TV shows influencing search behaviour on the UK’s largest property platform.

Rightmove platform visits peak between 8-9pm each day as many people spend the evening dual screening. The busiest minute on Rightmove is 8:48pm on a Monday.

The average price of a home in the TR8 postcode where Watergate Bay is located is £382,228.

The drama, set in Cornwall, showcases stunning coastal backdrops across locations in the county.

Current average asking prices in locations where the show is filmed include St. Ives (£499,947) Penzance (£330,259), and Newquay (£337,399).

Cornwall is one of the most searched for locations on Rightmove, behind only London and Manchester.

During the pandemic, it became the most searched for location, as more potential buyers searched near the coast and countryside.

Steve Pimblett, Chief Data Officer at Rightmove comments: “With the scale of a platform like Rightmove, we can see how trends impact search behaviour down to the minute, and in the smallest of locations. It’s always fascinating to see how popular TV shows can impact how people search, with people at home inspired by the screen to look at what it might be like living in a place like Watergate Bay, and the other picturesque areas of Cornwall nearby.”

Rank Most searched for locations
1 London
2 Manchester
3 Cornwall
4 Glasgow
5 Edinburgh
6 Bristol
7 Devon
8 Sheffield
9 York
10 Bath

Rightmove

UK Property news updates shared directly from Rightmove PLC - the country's leading property portal.

You May Also Enjoy

Rightmove logo
Breaking News

Back-to-school buyer bounce outpaces typical September uplift

New real-time analysis from the UK’s largest property platform Rightmove reveals that buyer demand received a stronger than usual back-to-school boost during the first week of September Buyer demand increased by 5% during the opening week of the month, significantly higher than the average increase of 0.4% seen over the same period during the last…
Read More →
Letting Agent Talk

8,500 tenanted homes currently on the market

8,500 tenanted homes currently up for sale as TLP highlights importance of clean client money handovers   More than an estimated 8,500 homes are currently being marketed for sale with tenants in situ across England, according to the latest analysis by The Letting Partnership, presenting landlords with the opportunity to acquire an investment generating rental…
Read More →
Estate Agent Talk

Which property types take the longest time to buy?

From complex flats and shared ownership homes to new builds and unusual titles, Lyons Bowe reveals which properties can create the biggest conveyancing workload   The latest insight from Lyons Bowe has revealed which types of property are most likely to require the largest and most complex conveyancing workload, potentially adding more stages to the journey…
Read More →
Commercial Agent Talk

Building Site Accidents and Compensation: A Guide for Injured Workers

One mistake, one faulty piece of equipment and an unsafe working setup could cause a construction laborer much more than just aches and pains. One injury can result in medical costs, showing up on working days, reduced income and a path to long recovery. Under certain circumstances, the workers may be entitled to get compensation…
Read More →
Estate Agent Talk

First-Time Buyers: Why 4–5 Houses is the Sweet Spot

House hunting before the stress kicks in: Four to five houses is the sweet spot for first-time buyers Just 20% of us feel excited on a first property viewing, rising to 47% by viewings 4 to 5 There’s a U shape trajectory of excitement when it comes to the viewing process However, there is a…
Read More →
Breaking News

Two in five mortgage holders switched banks for a better mortgage deal

Of those who have a mortgage and switched banks, 41% did so to get a better mortgage rate deal and 30% did it to receive an incentive related to their mortgage Only 15% of people moving home switched their bank account during the move, while far more switched broadband (46%), energy (38%), and mobile phones…
Read More →