Prime London Sees Rise in £2m+ Homes Entering the Market
The latest Prime Property Stock Index from Jefferies London reveals that the proportion of £2m+ homes entering the market across Prime London has climbed from 33% in Q1 2025 to 36% in Q2—signalling a growing level of confidence from sellers in the capital’s high-end property market.
Jefferies London analysed market listings across key Prime Central London (PCL) neighbourhoods and found that several of the capital’s most prestigious areas have experienced notable uplifts in the proportion of homes priced at £2m or more.
Mayfair and Knightsbridge remain the most exclusive locations when it comes to prime property availability.
Mayfair led the rankings with 72% of all homes listed in Q2 carrying a price tag of £2m+, closely followed by Knightsbridge (65%), Belgravia (58%), and Kensington (39%).
However, it’s Chelsea, Holland Park, Kensington, and Maida Vale that have seen the largest quarterly uplift in £2m+ listings.
Each of these areas registered a 4% increase between Q1 and Q2, with Chelsea rising from 37% to 41% of total listings and Holland Park from 30% to 34%. Maida Vale, also saw its £2m+ for sale stock grow from 9% to 13%.
Other notable climbers included St John’s Wood and Regent’s Park, both up by 3% on the quarter, while Pimlico and Knightsbridge recorded 2% gains.
Despite the overall upward trend, a handful of markets saw a decline in the share of top-tier stock, most notably Belgravia, which fell by four percentage points to 58%. Notting Hill, Victoria, and Mayfair also recorded marginal drops.
Overall, the data suggests a renewed willingness among prime homeowners to bring high-value assets to market, buoyed by improving buyer sentiment, stabilising economic conditions, and continued interest from domestic and international high-net-worth individuals.
Damien Jefferies, Founder of Jefferies London, commented:
“The prime London market has undoubtedly been more subdued in recent months, not least due to the instability of the global economic landscape and geopolitical uncertainty.
However, we’re now seeing signs that things are starting to turn a corner. There’s a notable uplift in both seller confidence and buyer interest, as financial markets settle and the appeal of London’s property market as a secure long-term investment comes back into focus.”
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Breaking Property News 26/06/25
