Hipster hotspots drive market activity south of the river

The latest research from leading London lettings and estate agent, Benham and Reeves, has revealed that while more homes have sold north of the River Thames over the last 12 months, it’s south of the river that is seeing more homes sold on average per borough, driven by the popularity of hipster hotspots such as Peckham.

Benham and Reeves analysed* Gov UK data on property transactions to have completed across the London market over the last 12 months, before dissecting the capital based on the Thames north-south divide to see which side of the river is proving the most popular.

The research shows that 78,326 homes have sold across the capital in the past 12 months and when it comes to total market volumes, it’s north of the river that tops the table. In the last year, 42,658 homes have sold north of the river versus 33,192 to its south.

However, with 21 boroughs, including the City of London, sitting wholly north of the river compared to just 11 south, the higher overall volume of transactions in the north comes as no surprise. But when breaking the market down by the average number of sales per borough, it’s south of the river that has proved the most active.

In the last year, an average of 3,017 transactions per borough have completed south of the river, compared to 2,031 in the north.

The most active markets south of the river over the last 12 months have been Wandsworth, where 4,690 homes were sold, accounting for 14.1% of all transactions to the south of the Thames. Bromley follows closely with 4,184 sales (12.6%), along with Croydon (10.7%), Lambeth (10.2%) and Southwark (8.9%).

North of the river, Barnet leads the way with 3,200 sales, equating to 7.5% of transactions north of the Thames, followed by Havering (6.9%), Waltham Forest (6.4%), Tower Hamlets (6.2%) and Ealing (6.0%).

For those who cannot decide which side of the Thames to call home, Richmond is the only London borough dissected by the river. Over the last year, 2,476 homes have sold there, making it one of the more active markets overall and providing the best of both worlds for those stuck on which way to traverse the Thames.

Director of Benham and Reeves, Marc von Grundherr, commented:

“North of the river has always been favoured for its closer proximity to the City and other key London attractions, not to mention a far more extensive Tube network. However, as high demand has pushed up prices, buyers have increasingly looked south for greater affordability.

We’ve also seen transport links improve over the years, not to mention an extensive number of regeneration projects, and so the south has arguably become the ‘cool’ place to be, with the emergence of hotspots such as Peckham attracting younger buyers and investors alike.”

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

Breaking News

Applicant budgets remain stable and rental prices in line with historic norms

Ratio of new renters per instruction rose by 5.1% from 8.9 to 9.4 applications per instruction. Average rental prices declined by 4% in November 2025, remaining closely aligned with November levels observed over the past four years. Year-to-date, average rental prices are 2% higher in 2025 compared to 2024.   New data from Foxtons, London’s…
Read More
Estate Agent Talk

The Impact of Increasing Lease Conversions on Estate Agents in 2026

2026 is shaping up to be a watershed year for the property market. Economic pressures, shifting demand and regulatory changes are converging to create a surge in lease conversion applications. For estate agents, this “perfect storm” will reshape the portfolios they manage and redefine their role in advising landlords. Mustafa Sidki of the construction team…
Read More
Breaking News

First-time buyers help drive the most home moves for three years

Zoopla forecasts 1.5% house price growth for 2026 Housing sales hit 1.2 million over 2025 despite Q4 Budget slowdown More sales doesn’t mean faster price growth – house prices rise just 1.1 per cent (vs 1.9 per cent in 2024) The hottest markets for price growth across Britain are the Scottish Borders (TD postal area…
Read More
Breaking News

Mortgage Lending Statistics – December 2025

Latest findings The outstanding value of all residential mortgage loans increased by 0.9% from the previous quarter to £1,733.7 billion, and was 2.9% higher than a year earlier. The value of gross mortgage advances increased by 36.9% from the previous quarter to £80.4 billion, the largest increase in new advances since 2020 Q3, and was…
Read More
bank of england interest rate
Breaking News

Bank of England interest rates decision – Thoughts from the Industry

The Bank of England has just announced its decision to cut the base rate to 3.75%, the first cut seen since August of this year. This decision comes after inflation (CPI) dropped to 3.2% in November (from 3.6% in October), slowly edging towards the Bank’s 2.0% target. The Monetary Policy Committee voted 5-4 in favour…
Read More
Breaking News

A Winter Rate Cut to Thaw the Market

By Kevin Shaw, National Sales Managing Director, LRG Today’s reduction in interest rates is very welcome news – for homeowners, buyers, property professionals, and no doubt Government ministers. This warming news is set against a chilly backdrop: unemployment has increased to 5.1%, while the November Budget tightened the fiscal screws. Inflation, however, has eased to…
Read More