Breaking Property News 29/09/25
Daily bite-sized proptech and property news in partnership with Proptech-X.
AI platform looks to transforms London’s £1 million+ market with instant precision search, deep property research, and live market dashboards
HomeHapp AI has launched a ‘Prime Property Intelligence Engine’, a unified platform combining comprehensive property discovery, instant research, and AI-powered agency tools tailored for London’s prime and super-prime residential markets.
Designed for estate agents, professional advisors, buyers, and renters, HomeHapp AI crawls and indexes every prime residential listing across London while also allowing agents to directly upload exclusive off-market properties. The result is the largest and most complete dataset of prime homes, spanning from £1 million apartments to £150 million penthouses, surpassing any single portal in scope and accuracy.
At the core of the platform is a natural language AI search engine that understands detailed requirements and returns only the most relevant, precisely matched properties. This reduces the typical time spent searching by 95%, while also surfacing hidden, off-market opportunities that would otherwise remain inaccessible, available only through HomeHapp AI’s extensive agent network.
Addressing London’s Hidden Market Problem
A fundamental flaw in the prime property market has long gone unaddressed. Buyers believe they’re seeing the whole market when in reality, they’re missing the majority of available options. In 2023, one in three London homes sold above £1 million never appeared on Rightmove, Zoopla, or any public platform. For properties above £5 million, 54%transacted completely off-market.
Even the visible market remains fragmented. Rightmove lists approximately 19,000 properties over £1 million in London, Zoopla shows 10,000 to 13,000, and LonRes lists 12,000 plus. Due to platform overlap (35 to 42%), the total net unique listings across all three combined is only 24,000 to 27,000.
In contrast, HomeHapp AI database contains 48,000 plus properties for sale above £1 million, more than all major platforms combined, and over 190,000 plus prime properties including rentals. It represents the most comprehensive and accurate view of London’s prime residential market ever assembled.
Agent OpCenter: The Bloomberg Terminal for Prime Property
Integrated within the platform, the AI-powered Agent OpCenter transforms how estate agents operate by providing a Bloomberg-style terminal that brings the entire market into one live workspace. This professional dashboard unifies on-market and off-market inventory with instant research, hyper-local comparables, price movements, and client-ready reporting precisely in the context of the street, postcode, or property agents are working on.
Beyond intelligence, it powers distribution: every listing in an agent’s portfolio – from £1 million city apartments to nine-figure penthouses – is amplified to a global audience, with AI matching that surfaces precise, qualified buyers to the right negotiator. The result: faster instructions, sharper advice, and higher-quality leads across the prime and super-prime spectrum.
Transformational Benefits for Estate Agents
Reduce operational workload by up to 70% by delegating routine office tasks to AI-powered tools, freeing agents to focus on client relationships and deal-making
Increase client engagement and business revenues by up to three times through precision-matched leads and enhanced transaction flows
Elevate professional practice with deep intelligence, accuracy, and granular insights into both the market and clients, raising the operational bar for the entire industry
This coverage advantage transforms how agents serve clients. Estate agents gain a competitive edge, buyers make better-informed decisions, and sellers achieve stronger outcomes while preserving the discretion essential in the prime sector. International buyers, owners of 64,000 London homes according to HM Land Registry, can now access this market regardless of geography.
“We built HomeHapp AI to put the entire prime market at your fingertips,” said Utsav Goenka, Founder and CEO of HomeHapp AI. “Whether you’re an agent advising a buyer, or an individual looking for your next home, it combines discovery and due diligence into a seamless, instant experience. You see what’s available, what it’s worth, and what’s happening in the market, all in one place, in real time.”
HomeHapp AI Key Capabilities
All-in-One Property Discovery: Crawls every listing on the internet plus off-market properties added by agents, returning the few listings that truly match a buyer’s brief.
Instant Research & Intelligence: Users can ask any question about a property – last sold prices, ownership records, planning permissions, comparable listings, renovation history, and fair bid levels – and receive immediate, data-driven answers before making an offer.
Hidden Deal Discovery: Reveals homes not visible on public portals, expanding access to private listings that typically require multiple agent calls or insider network.
Real-Time Agent Dashboard: Provides professionals with a live pulse of the prime market, including daily updates on new listings, price changes, and withdrawn properties.
Live Market Intelligence: Real-time market dashboards showing price, rent, and absorption heat-maps across London’s prime micro-districts with daily micro-district indices tracking hyperlocal market movements for smarter client advisory.
AI Agent Avatar: A digital twin that augments and automates routine tasks across agency operations – from requirement tracking and client alerts to producing instant research briefs and daily market updates – freeing agents to focus on relationship-building and negotiations.
Andrew Stanton Executive Editor – moving property and proptech forward. PropTech-X
You May Also Enjoy
Fall-throughs hit housing market for £1bn annually
More tenants enter the rental market
7 Ways Estate Agents Can Adapt to a Changing Property Market
Spring clean drives high maintenance bill for landlord
65% of homebuyers blame slow process on conveyancers
