Prime London sellers return to market
The latest analysis from Beham and Reeves has found that the number of homes listed for sale at £2m or above across Prime Central London increased during the second quarter of 2026, although performance continues to vary considerably between the capital’s most prestigious neighbourhoods.
Benham and Reeves analysed current Prime Central London property listings to track quarterly movements in homes marketed at £2m or above, identifying which areas are seeing the greatest increase in available stock and where supply is becoming more constrained.
The analysis found that there are currently 3,911 homes listed for sale across Prime Central London with an asking price of £2m or more, representing a quarterly increase of 2.5%.
However, beneath the headline figure, market conditions vary significantly from one neighbourhood to another.
Regent’s Park has seen the largest quarterly increase in £2m-plus stock, with listings rising by 25.4%, followed by Notting Hill (15.8%) and Knightsbridge (10.7%). More modest increases have also been seen across Kensington (4.1%), Chelsea (3.5%) and Marylebone (2.1%).
In contrast, several established prime markets have seen supply tighten over the same period. Maida Vale (-7.8%) has recorded the largest quarterly decline, followed by Belgravia (-5.4%), Mayfair (-3.2%), St John’s Wood (-1.9%) and Victoria (-1.5%).
Despite these shifting local dynamics, Mayfair remains London’s most concentrated super-prime market, with 75.4% of all current listings carrying an asking price of £2m or more. Knightsbridge follows at 67.4%, while Belgravia sits third at 57.4%.
Marc von Grundherr, Director of Benham and Reeves, commented:
“One of the biggest mistakes people make is talking about Prime Central London as though it’s a single market. It isn’t. Every postcode behaves differently because each attracts its own buyer profile, stock mix and level of international demand.
Whilst overall supply has continued to edge higher, the variation we’re seeing from one neighbourhood to another highlights just how localised the prime market has become.
In a market like this, simply listing a property is rarely enough. Buyers are becoming more selective, transactions are taking longer and every postcode presents its own challenges.
That’s why relationships between agents have become increasingly valuable. The ability to collaborate, share opportunities and access trusted networks across London and internationally is helping agents connect highly specific buyers with highly specific properties in a market that is becoming more fragmented, not less.”
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