New-build property across Great Britain increased in price
The average house price for a new-build property across Great Britain increased to £501,658 in July 2026.
The West Midlands recorded the largest average price increase, with the average new-build house price rising to £418,281 in July 2026.
Yorkshire and Humberside recorded the smallest average increase, with the average house price rising to £347,846 in July 2026.
The largest decline was recorded in the East of England, where the average price of a newly instructed new-build property fell to £505,001 in July 2026.
The smallest decline was recorded in the South East, where the average price of a newly instructed new-build property fell to £548,809 in July 2026.
Recent data from Propertymark has revealed that the average asking price of newly instructed new-build properties increased across Great Britain between July 2025 and July 2026.
It is important to note that the average price of a new-build property across different areas can be influenced by factors such as the location of a development, planning system requirements, property type, and the costs of both materials and labour.
Within this report, figures from Northern Ireland have been excluded due to limited data availability.
Overall, the average house price for a new-build property across Great Britain was £500,450 in July 2025, increasing to £501,658 in July 2026.
Scotland, Wales, the East Midlands, the North East, the North West, the South West, Yorkshire and Humberside, and the West Midlands all recorded average price increases for newly instructed new-build properties compared with the previous year.
The West Midlands recorded the largest average price increase, with the average new-build house price rising by £33,838, from £384,443 in July 2025 to £418,281 in July 2026.
By comparison, Yorkshire and Humberside recorded the smallest average increase, with the average house price rising by £4,848, from £342,998 in July 2025 to £347,846 in July 2026.
Although most parts of Great Britain recorded growth in the average asking price of newly instructed new-build properties, some regions, including London, the South East, and the East of England, saw prices fall.
The smallest decline was recorded in the South East, where the average price of a newly instructed new-build property fell by £3,300, from £552,109 in July 2025 to £548,809 in July 2026.
The largest decline was recorded in the East of England, where the average price of a newly instructed new-build property fell by £18,713, from £523,714 in July 2025 to £505,001 in July 2026.
Nathan Emerson, CEO at Propertymark, said:
“While these figures show an overall year-on-year rise in the average asking price of many new-build properties, regional disparities remain, making it more challenging for some aspiring homeowners to get onto the property ladder.
“With the Budget due on 28 October 2026, any housing-related announcements will be closely watched, particularly measures aimed at helping more first-time buyers purchase a home.
“Across the entire UK, there is a continued focus on delivering the right homes in the right places. Greater devolution across England could give regions more control over housing policy and help deliver solutions that better reflect local needs.
“Every nation faces its own housing challenges, and addressing them will require ambitious, targeted policies to better balance housing supply and demand over the long term.”
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