Tell me why landlords and vendors dont care?

July 28, 2015
start a lettings agency

Firms produce goods and services and then People (consumers) buy that stuff, that’s the way our economy works. I don’t just mean people who buy stuff at the Sainsburys… it happens everywhere in the economy, so when I say people, I mean people buying a house, a car, a holiday, a TV, even services like a house seller needs an estate agency to sell their house or a landlord to find (and possibly manage) their rental property.

Can I ask you a question, do you care about the solicitors practice down the road who have 5 solicitors offering 30 different types of legal advice, or the fact they have 10 offices or won an award recently, or the fact they have over 1,000 clients on their books? No, of course not .. so why do you think people would be interested in your agency, your awards, the number of people who use you?

Consumers don’t care about you at all. Sorry to be harsh, but they just don’t care. When you have too much choice but not enough time .. it’s a damn sight easier to ignore everything. With the explosion in the number of agencies out there over the last ten years, landlords and home owners have got way more choices of agents, but a lot less time … so all of us just end being ignored. I don’t know about you, but in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff.

And my tale here is you’re driving down the road and you see a cat, and you keep driving because you’ve seen cat before. Cats are invisible. Cats are boring (unless of course it’s your cat!). Who’s going to stop and pull over and say — “Oh, look, a cat.” Nobody… so why do you expect that when you open the 34th lettings/estate agency in town? You are just another cat.

Be different, make yourself a tiger, become your town’s local property guru.  . then they will care becuase you are talkng about something they care about … thats the magic bullet.. talk about things that matter to your potential cleints .. the local property market.

Watch these videos and they will tell you what you need to do .. (a couple of three minute videos)  https://www.youtube.com/playlist?list=PL8EVjavxiDxinvvxrgaf8WjDHDztJe76F

 

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 christopher@christopherwatkin.co.uk

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