Should you cold call Landlords?
We all have lists of landlords .. self managed like those on gumtree or ones with other agents ..doesnt matter
Some on your list will be in the ‘dissatisfied landlords’ category. You have no idea which of these landlords are dissatisfied, and even then, of those who are dissatisfied , you have no idea who within these landlords is motivated to change. There is no list that you can buy that will tell you who is dissatisfied, why they are dissatisfied, and how motivated they are to improve things
Some of the landlords will be has happy as pig in S**t category, with their self management or their agent, but again, how can you tell which landlords are as happy as pigs in the brown smelly stuff
Then there are the landlords that are neither happy or unhappy category. The dissatisfaction these landlords should have lies dormant. They don’t love their letting agent, nor are they unhappy enough about them to swap. They are just treading water, indifferent and vaguely tolerant to their letting agent .. just like you with your bank
You are never going to know which landlord belongs in which category unless you pick up the phone and call them. Oh, and sending them a Ctrl-C and Ctrl -V email isn’t going to help you answer that question, nor all the social media tweets, posts or comments either.
Either use the list as a coffee mat .. or break it down into bite sized pieces and ring 10 a day, without fail because you can make the calls you need to make in a few weeks, or you can take forever and never succeed at building the pipeline you need—or the opportunities you should be working on.
and does it work? Well not if you do hardsell, but if you ring them to give them something, that’s different .. like a newsletter about your local town’s property market?
Jennifer, a lettting agent from Scotland,posted on our Facebook Group for Letting Agents earlier today ….
“Hi guys, just wanted to share a bit of success about getting the newsletters out there. A couple of months back I was talking about approaching private landlords via gumtree. I have spent most of the afternoon calling landlords whose number I have got from gumtree asking if they would like to receive a copy of the newsletter. For the most part got a great response and got loads of addresses/email addresses – one guy has 21 properties which he is managing himself (at the moment!) as well as a full time job. Might be worth a go if you haven’t already tried it! Happy hunting!”
Our facebook group (called LANDLORD FARMING CLUB) is a group of 143 letting agents from around the UK, who help each other out with tips and guidance on attracting landlords. As none of us are in competition with each other, all of us give our thoughts freely .. its great, its like being in a big club of letting agents who help each other out.
If you want a chat about writing these newsletters, drop me a line on christopher@christopherwatkin.co.uk ….. otherwise if you want to read other thoughts and articles like this, either visit my blog, www.landlordfarming.com with 300+ posts on how to attract landlords to a lettings agency or visit my podcast on https://itunes.apple.com/gb/podcast/letting-agent-podcast/id1014892281
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