A Boris backed stamp duty reversal could revive prime property prices by £700k

This week, Boris pledged to roll back stamp duty tax changes implemented by George Osborne in 2014. These changes saw the tax thresholds for prime and super-prime properties increase from 5-7% to 10-12%, a move that brought an immediate decline in buyer sentiment and a resulting dip in sold prices across the top end of the market.

Research by leading prime and super-prime London property portal, Vyomm, has revealed the extent of this initial decision on the market and highlight that a reversal in stamp duty tax thresholds at the top end could help boost buyer demand and increase high-end house prices by as much as £700,000.

Previous to December 2014, any property between £1m and under £2m was charged stamp duty tax at a rate of 5%, with anything over £2m being charged at 7%.

However, Mr Osborne’s changes meant that this increased to 10% on anything between £925k and £1.5m, and 12% over £1.5m, with stamp duty tax for homebuyers skyrocketing by as much as £60,000.

The attack on high-end homeowners had the desired impact and with the far higher cost of stamp duty tax, transactions dropped and prices soon followed suit.

The average sold prices for stock above £1.5m in London fell by -3.41% (£101,410) in a year and in London’s super-prime market, the average sold price for properties above £10m plummeted by -4.66% (£738,653) during the same time.

But it wasn’t just London that was impacted, a similar decline was seen across the whole of England and Wales, with the average sold price above £1.5m down -3.72%, falling -4.15% above £10m.

However, should Boris make it into power and keep good his promise to roll back the years and the stamp duty tax changes, a prime property market that has been somewhat beleaguered in recent months due to political uncertainty could see a welcome price boost in buyer demand and house price growth.

In London, a stamp duty reprieve for the top end of the market could see a 3.41% (£102,911) increase on the current average house price of £3m in the £1.5m+ bracket. The capital’s homeowners at the highest level would benefit most, with a 4.66% reversal in the £10m+ market seeing the current average sold price of £16.8m climb as high as £17.6m.

Again, if implemented, these changes could see the prime market in England and Wales as a whole also return to health. While this research is focussed solely on those buying for residential purposes, it would of course, improve the outlook for those looking to invest as rates would again drop despite the additional 3% for second home and buy-to-let properties.

Founder and CEO of Vyomm, Utsav Goenka, commented:

“Despite the string of attacks against the high-end homeowner in London and the wider nation as a whole, the prime and super-prime market has weathered the storm, remaining a very attractive investment for those with the financial means to do so with transactions showing strong growth in recent months.

Of course, such a drastic change to stamp duty in 2014 was going to have a detrimental impact on buyer sentiment due to the far greater financial cost of buying. On a property worth ten million pounds we’re talking stamp duty in excess of one million and for those looking to buy as an investment, the additional 3% stamp duty charge pushes this cost to over four million pounds.

Although the market has adjusted and price growth has stabilised since these changes and the resulting price decline, there is currently an air of hesitation across all levels of the market due to the political landscape. However, a reversal of these stamp duty changes could provide the adrenaline shot that is needed to entice more buyers back to the prime and super-prime markets and this will see prices increase notably when it happens.”

The table shows market data for the year prior to and following George Osborne’s changes to stamp duty
Prime category
Location
Avg Price – Pre SDLT-Change (2014)
Avg Price – Post-SDLT-Change (2015)
Change (%)
Change (£)
£1.5 to £5m
England & Wales
£2,249,849
£2,198,639
-2.28%
-£51,210
£5m to £10m
England & Wales
£6,604,667
£6,525,226
-1.20%
-£79,441
£10m+
England & Wales
£15,808,118
£15,152,443
-4.15%
-£655,675
All £1.5m +
England & Wales
£2,797,013
£2,693,025
-3.72%
-£103,988
£1.5 to £5m
London
£2,315,081
£2,275,424
-1.71%
-£39,657
£5m to £10m
London
£6,573,192
£6,538,645
-0.53%
-£34,547
£10m+
London
£15,857,040
£15,118,387
-4.66%
-£738,653
All £1.5m +
London
£2,973,735
£2,872,325
-3.41%
-£101,410
The table shows current market data and potential uplift of stamp duty reversal based on previous trends
Prime category
Location
Current Avg Price (2019)
Avg Price (2020)*
Change (%)
Change (£)
£1.5 to £5m
England & Wales
£2,249,818
£2,301,027
2.28%
£51,209
£5m to £10m
England & Wales
£6,581,540
£6,660,703
1.20%
£79,163
£10m+
England & Wales
£16,597,558
£17,285,977
4.15%
£688,419
All £1.5m +
England & Wales
£2,782,154
£2,885,590
3.72%
£103,436
£1.5 to £5m
London
£2,320,732
£2,360,486
1.71%
£39,754
£5m to £10m
London
£6,574,510
£6,609,064
0.53%
£34,554
£10m+
London
£16,870,209
£17,656,057
4.66%
£785,848
All £1.5m +
London
£3,017,761
£3,120,672
3.41%
£102,911

*Average house price in 2020 forecast based on previous trends on decline of the market in the year following George Osborne’s changes to stamp duty tax in 2014. E.g. the £1.5m market in England and Wales fell by 2.28% in the year following the changes, so this projection shows a return of growth at the same level based on the current average sold price in this market.

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

bank of england interest rate
Breaking News

Bank of England raises rates to 4%

The Bank has raised interest rates by 0.25 percentage points to 4%. Policymakers were unanimous in their decision. Here is the reaction from the industry. Nathan Emerson, CEO at Propertymark, comments: “As the Bank of England continues to navigate wider economic pressures, including rising inflation, it comes as little surprise that base rate decisions remain…
Read More →
Breaking News

Breaking Property News 5/11/26

Daily bite-sized proptech and property news in partnership with Proptech-X. The Greatest Return on AI May Not Be the Work It Eliminates, but the Human Potential It Releases Time to look at artificial intelligence as a growth engine that upgrades humans working life Thought Leadership By Author Andrew Stanton CEO Proptech-PR For decades, businesses have…
Read More →
Breaking News

Guy Fawkes Night set to fizzle out for UK households

Firework Night set to fizzle out as 97% of UK households won’t buy fireworks and 7 in 10 want to see them banned As many as 97% of UK households won’t be buying fireworks to set off at home this Bonfire Night, while more than seven in 10 believe private fireworks displays in residential gardens…
Read More →
Breaking News

Budget tax raid could hit landlords for £3,500 a year

Budget tax raid could cost landlords almost £3,500 a year as property income tax rises Landlords could face almost £500 in additional annual tax per property, rising to nearly £3,500 across an average portfolio, following the Autumn Budget decision to double the previously planned increase in property income tax rates from April 2027. New analysis…
Read More →
Estate Agent Talk

Upfront information: homebuyers want confidence as much as speed

What movers want from upfront information, and it isn’t only speed Having a survey, legal pack and chain details before making an offer would help more than eight in ten respondents, according to LRG’s latest sales report Of the 553 who answered the question, 41% said they would offer with more confidence, although not necessarily…
Read More →
Estate Agents should not all look the same
Estate Agent Talk

How Financial Anxiety Drains Entrepreneurial Energy

Financial anxiety can consume the attention and stamina that business owners need for planning, problem-solving and leading a team. A late payment, an unexpected tax bill or a weak sales month may trigger worry long after working hours have ended. Over time, that mental strain affects sleep, concentration and confidence. The answer starts with creating…
Read More →