The Ageing Population and the Housing Market

There are many challenges associated with house hunting for older citizens stemming from a number of sources. The fact that many older persons who are interested in moving are at least partially driven by a desire to downsize from a larger family home, into something more manageable is a hurdle in itself. But when the price restrictions are combined with other specific needs such as limited mobility access, and the desire to have some extra space, either for visitors or a live-in carer, the hunt can seem almost impossible.

Why Estate Agents Should Not Ignore the Older Demographic

Some feel that there is a certain amount of stigma that comes with listing homes that come with mobility or age-related features such as a lift, ramps, rooms that could be used to house a live-in caregiver, or widened hallways suitable for wheelchair access. Estate Agents or Agencies often do not list properties in such a way that it highlights such features, in the fear that it might drive away some buyers for whom those features would be a nuisance rather than a benefit. While this may have some validity to it, it is also true that the ageing demographic is rising. There are currently around 8.4 million adults in the UK who are registered as being disabled in some way. This is a large market segment that is expected only to grow in the coming years. But because of bias against listing properties in such a ways as to make them easy to find, large portions of that group are either purchasing properties they are somewhat dissatisfied with, or are not buying at all.

Catering to the Market

Although it can be difficult as an agent to find housing that caters to the requirements of the ageing generation, the numbers suggest that it could be well worth their while.  Recent polling suggests that around 53% of people over 50 plan to move when they retire and many of these people are likely to eventually need mobility features or dedicated space for live-in assistance. It seems likely that in addition to cost, location, and size, homes that either already have mobility access features built in, or that could be easily and inexpensively adapted, will be a huge commodity in the coming decades. With these points in mind, it seems that the real estate agents are likely to profit from attending to the specific needs of the UK’s ageing population.

 

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

Breaking News

Breaking Property News 5/11/26

Daily bite-sized proptech and property news in partnership with Proptech-X. The Greatest Return on AI May Not Be the Work It Eliminates, but the Human Potential It Releases Time to look at artificial intelligence as a growth engine that upgrades humans working life Thought Leadership By Author Andrew Stanton CEO Proptech-PR For decades, businesses have…
Read More →
Breaking News

Guy Fawkes Night set to fizzle out for UK households

Firework Night set to fizzle out as 97% of UK households won’t buy fireworks and 7 in 10 want to see them banned As many as 97% of UK households won’t be buying fireworks to set off at home this Bonfire Night, while more than seven in 10 believe private fireworks displays in residential gardens…
Read More →
Breaking News

Budget tax raid could hit landlords for £3,500 a year

Budget tax raid could cost landlords almost £3,500 a year as property income tax rises Landlords could face almost £500 in additional annual tax per property, rising to nearly £3,500 across an average portfolio, following the Autumn Budget decision to double the previously planned increase in property income tax rates from April 2027. New analysis…
Read More →
Estate Agent Talk

Upfront information: homebuyers want confidence as much as speed

What movers want from upfront information, and it isn’t only speed Having a survey, legal pack and chain details before making an offer would help more than eight in ten respondents, according to LRG’s latest sales report Of the 553 who answered the question, 41% said they would offer with more confidence, although not necessarily…
Read More →
Estate Agents should not all look the same
Estate Agent Talk

How Financial Anxiety Drains Entrepreneurial Energy

Financial anxiety can consume the attention and stamina that business owners need for planning, problem-solving and leading a team. A late payment, an unexpected tax bill or a weak sales month may trigger worry long after working hours have ended. Over time, that mental strain affects sleep, concentration and confidence. The answer starts with creating…
Read More →
Letting Agent Talk

How to future-proof a rental property for changing tenant expectations

Over the past decade or so, tenants have become far more discerning. For more and more people, renting is a long-term prospect and today’s tenants expect their homes to be as safe and comfortable as any home they would own themselves. And as legislation around standards and health and safety in the private rented sector…
Read More →