The Ageing Population and the Housing Market

There are many challenges associated with house hunting for older citizens stemming from a number of sources. The fact that many older persons who are interested in moving are at least partially driven by a desire to downsize from a larger family home, into something more manageable is a hurdle in itself. But when the price restrictions are combined with other specific needs such as limited mobility access, and the desire to have some extra space, either for visitors or a live-in carer, the hunt can seem almost impossible.

Why Estate Agents Should Not Ignore the Older Demographic

Some feel that there is a certain amount of stigma that comes with listing homes that come with mobility or age-related features such as a lift, ramps, rooms that could be used to house a live-in caregiver, or widened hallways suitable for wheelchair access. Estate Agents or Agencies often do not list properties in such a way that it highlights such features, in the fear that it might drive away some buyers for whom those features would be a nuisance rather than a benefit. While this may have some validity to it, it is also true that the ageing demographic is rising. There are currently around 8.4 million adults in the UK who are registered as being disabled in some way. This is a large market segment that is expected only to grow in the coming years. But because of bias against listing properties in such a ways as to make them easy to find, large portions of that group are either purchasing properties they are somewhat dissatisfied with, or are not buying at all.

Catering to the Market

Although it can be difficult as an agent to find housing that caters to the requirements of the ageing generation, the numbers suggest that it could be well worth their while.  Recent polling suggests that around 53% of people over 50 plan to move when they retire and many of these people are likely to eventually need mobility features or dedicated space for live-in assistance. It seems likely that in addition to cost, location, and size, homes that either already have mobility access features built in, or that could be easily and inexpensively adapted, will be a huge commodity in the coming decades. With these points in mind, it seems that the real estate agents are likely to profit from attending to the specific needs of the UK’s ageing population.

 

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

Social Housing 2019
Breaking News

Only 1 in 10 new-build homebuyers happy

Just 1 in 10 new-build buyers got the home they wanted before moving in   The latest research from UK Property Development (UKPD) has found that just 11% of people who purchased a new-build home in the past two years were able to personalise their property exactly as they wanted before moving in. As a…
Read More
Breaking News

One-third of tenant income in the UK goes on rent

Lomond’s Summer 2026 Quarterly Insights report reveals tenants now spend an average of 32.7% of their yearly income on rent UK average rents rise to £1,369pcm, increasing by +4.3% in the same period last year Average rent in London reaches £2,418pcm, 76% higher than the UK average The average age of renters across the UK is now 31.5   Lomond, the UK’s leading network of lettings and sales agents, has…
Read More
Finance

Six in 10 UK businesses look to adapt operations in response to extreme heat

37 per cent have increased heat-related investment, with 23 per cent considering it Cooling equipment, including air conditioning and ventilation, is the most common investment priority (28 per cent) Barclays anonymised client data shows that air conditioning suppliers saw cash inflows increase by 4.3 per cent year-on-year into Barclays accounts Consumers claim 25.1°C is their…
Read More
Letting Agent Talk

Weathering RRA: It’s Not a Storm, It’s the Climate

Opinion: This Isn’t a Storm Agents Can Wait Out – It’s the New Climate By Sally Lawson    “Agents are heads-down, working their asses off to survive the RRA changes, to the detriment of everything else. But in order to get where they’re thriving too, agents must refocus and rebuild to make back the property…
Read More
Breaking News

Breaking Property News 26/8/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   AI has Changed the value of proptech and legacy technology is paying the price AI has Changed the value of proptech and legacy technology is paying the price Thought leadership by Andrew Stanton For more than two decades, the value of proptech was built around…
Read More
Breaking News

Commuter belt property values outperform every major UK city

The latest research from Yopa has revealed that house price growth across the commuter belt is outperforming the city itself across every major UK city analysed, with the gap as wide as 4.6 percentage points.   Yopa analysed the annual rate of house price growth across 12 major UK cities and compared it to the…
Read More