The Ageing Population and the Housing Market

There are many challenges associated with house hunting for older citizens stemming from a number of sources. The fact that many older persons who are interested in moving are at least partially driven by a desire to downsize from a larger family home, into something more manageable is a hurdle in itself. But when the price restrictions are combined with other specific needs such as limited mobility access, and the desire to have some extra space, either for visitors or a live-in carer, the hunt can seem almost impossible.

Why Estate Agents Should Not Ignore the Older Demographic

Some feel that there is a certain amount of stigma that comes with listing homes that come with mobility or age-related features such as a lift, ramps, rooms that could be used to house a live-in caregiver, or widened hallways suitable for wheelchair access. Estate Agents or Agencies often do not list properties in such a way that it highlights such features, in the fear that it might drive away some buyers for whom those features would be a nuisance rather than a benefit. While this may have some validity to it, it is also true that the ageing demographic is rising. There are currently around 8.4 million adults in the UK who are registered as being disabled in some way. This is a large market segment that is expected only to grow in the coming years. But because of bias against listing properties in such a ways as to make them easy to find, large portions of that group are either purchasing properties they are somewhat dissatisfied with, or are not buying at all.

Catering to the Market

Although it can be difficult as an agent to find housing that caters to the requirements of the ageing generation, the numbers suggest that it could be well worth their while.  Recent polling suggests that around 53% of people over 50 plan to move when they retire and many of these people are likely to eventually need mobility features or dedicated space for live-in assistance. It seems likely that in addition to cost, location, and size, homes that either already have mobility access features built in, or that could be easily and inexpensively adapted, will be a huge commodity in the coming decades. With these points in mind, it seems that the real estate agents are likely to profit from attending to the specific needs of the UK’s ageing population.

 

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

Breaking News

More than a third of homes undergo price reduction

The latest research from GetAgent.co.uk has revealed that more than a third (34.4%) of homes sold subject to contract (SSTC) across Britain’s major cities have undergone an asking price reduction, with this figure climbing to more than half in Bournemouth, raising questions over whether sellers, and their agents, are pricing their properties realistically when first…
Read More →
Breaking News

‘Explosion’ in e-signature use at Land Registry spells progress for homebuying reform

The number of e-signatures used at Land Registry has exploded in the latest quarter — jumping more than ten times in just three months to 643, Novus Strategy can reveal. Qualified Electronic Signatures (QES) are a central plank of the revolution unfolding in homebuying because they reduce friction and save time. It’s a combination of…
Read More →
Letting Agent Talk

The Flats Above the Shop Problem

Why residential property hidden inside commercial ownership keeps causing trouble By Adam Hills, Client Services Director, LRG Living Markets Somewhere in many commercial property portfolios sits a small collection of front doors that was never really part of the plan. Many large and small retailers inherit residential property portfolios by default as part of mixed-use…
Read More →
Breaking News

Breaking Property News 2/11/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   April 2027: The date Landlords become data companies   From 6 April 2027 some landlords pay 4% more tax – but a bigger burden is the extra governmental red tape Thought leadership by Olivier Jauniaux Founder of NestLink There was a moment in the 2026 Budget speech…
Read More →
Estate Agent Talk

Buying Alone? What Solo Buyers Need to Know Before Making an Offer on a House

Figures show that solo buyers accounted for 36.9% of Barclays’ mortgage completions in June 2026, as more people chose to step onto the property ladder without a partner beside them. Choosing independence over waiting for a joint purchase has doubled over the last 50+ years, with solo first-time buyers doubling from 15% before 1980 to…
Read More →
Estate Agent Talk

How to Make a New-Build Living Room Feel Less Like a Show Home

An empty new-build living room can be surprisingly difficult to furnish. The walls are freshly painted, the sockets are in place, and there is nothing to remove before decorating begins. Yet once the sofa arrives, the room can still feel unsettled: too bare in some places, awkwardly crowded in others. The answer rarely involves buying…
Read More →