The Ageing Population and the Housing Market

There are many challenges associated with house hunting for older citizens stemming from a number of sources. The fact that many older persons who are interested in moving are at least partially driven by a desire to downsize from a larger family home, into something more manageable is a hurdle in itself. But when the price restrictions are combined with other specific needs such as limited mobility access, and the desire to have some extra space, either for visitors or a live-in carer, the hunt can seem almost impossible.

Why Estate Agents Should Not Ignore the Older Demographic

Some feel that there is a certain amount of stigma that comes with listing homes that come with mobility or age-related features such as a lift, ramps, rooms that could be used to house a live-in caregiver, or widened hallways suitable for wheelchair access. Estate Agents or Agencies often do not list properties in such a way that it highlights such features, in the fear that it might drive away some buyers for whom those features would be a nuisance rather than a benefit. While this may have some validity to it, it is also true that the ageing demographic is rising. There are currently around 8.4 million adults in the UK who are registered as being disabled in some way. This is a large market segment that is expected only to grow in the coming years. But because of bias against listing properties in such a ways as to make them easy to find, large portions of that group are either purchasing properties they are somewhat dissatisfied with, or are not buying at all.

Catering to the Market

Although it can be difficult as an agent to find housing that caters to the requirements of the ageing generation, the numbers suggest that it could be well worth their while.  Recent polling suggests that around 53% of people over 50 plan to move when they retire and many of these people are likely to eventually need mobility features or dedicated space for live-in assistance. It seems likely that in addition to cost, location, and size, homes that either already have mobility access features built in, or that could be easily and inexpensively adapted, will be a huge commodity in the coming decades. With these points in mind, it seems that the real estate agents are likely to profit from attending to the specific needs of the UK’s ageing population.

 

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

Breaking News

Halifax House Price Index November – Thoughts from the Industry

Halifax House Price Index for November 2025 shows that: – On a monthly basis, house prices were broadly unchanged in November (0%) after a 0.5% monthly increase in October Annually, house prices were up 0.7% versus this time last year. As a result, the current average property price is now £299,892.   Here are some…
Read More
Breaking News

Halifax House Price Index November 2025

House prices in November 2025 were flat compared to the same month a year earlier. UK house prices hold steady as yearly growth slows • House prices were broadly unchanged in November (+0.0%) after a +0.5% rise in October • Average property price is now £299,892, edging up to another new record high • Annual…
Read More
Rightmove logo
Breaking News

Skipton in North Yorkshire crowned 2025’s happiest place to live

Skipton in North Yorkshire has been crowned the happiest place to live in Great Britain for the first time, in an annual study completed by thousands of residents across more than 200 local areas Residents of Skipton ranked the market town particularly highly for its access to nature and green spaces, the friendliness of the…
Read More
Breaking News

National Estate Agent Day

iamproperty has created a new date for the property industry calendar – the first National Estate Agent Day. The awareness day has been created and registered by iamproperty and has an official spot in the UK National Awareness Days calendar starting next year on 26th February. This annual calendar date will become the official celebration…
Read More
Estate Agent Talk

Propertymark urges households to check carbon monoxide alarms and heating systems

As temperatures drop and households across the UK rely more heavily on boilers, gas fires, and open flames, Propertymark is urging everyone to take simple steps to protect themselves from the dangers of carbon monoxide (CO), the “silent killer.” Carbon monoxide has no smell, taste, or colour, yet even small amounts can cause a serious…
Read More
Estate Agent Talk

Autumn Budget 2025: Key advice for homeowners, buyers and landlords

The UK’s Autumn Budget delivered several headline-grabbing policies that will directly shape the future of the housing market. While initial reactions ranged from concern to confusion, property experts say the sector should take a measured, informed view, particularly as many changes won’t take effect for several years. From understanding who is going to face implications,…
Read More