Are private rental prices too expensive in the UK?

GERRARDS CROSS, UK. September 26th, 2024 – New 2024 research, analysed by LandlordBuyers.com, shows that private rental prices have all increased across England (8.5%), Wales (8.5%), Scotland (7.6%) and Northern Ireland (9.9%) in the last 12 months.

Experts say, on average, you should be spending 30% of your monthly salary* on your rental fees. Despite this, in the following regions you will be expected to pay over 30% of your income on rent:

– London = 53.4% of your salary on rent

– South East = 37.5% of your salary on rent

– South West = 36.5% of your salary on rent

– East England = 35.9% of your salary on rent

– Scotland = 32% of your salary on rent

– West Midlands = 31.9% of your salary on rent

This is a contrast to the regions across the UK where you can be expected to pay under the 30% salary threshold on your monthly rent payments

– North East = 24.7% of your salary on rent

– Wales = 24.8% of your salary on rent

– East Midlands = 27.3% of your salary on rent

– Yorkshire = 27.8% of your salary on rent

– North West = 29% of your salary on rent

Discussing the current state of the UK rental market, LandlordBuyers.com Managing Director, Jason Harris-Cohen, said: “A North-South divide definitely still exists but the divide is tapering. Only in mid-September did estate agent Hamptons release data that showed the gap between rental values in the North and rental values in the South of England has narrowed to its lowest point in over a decade”, comments Jason. “In fact, while it was still more expensive to rent in the South, Southern rents were only 37% more expensive than those in the North – down from 43% more in August 2023 and a peak of 55% more in November 2021.”

Jason adds that whether the gap will narrow further, stay the same or widen depends on a number of factors. “One will be landlords themselves: which ones decide to exit the market and where their rentals are geographically located. Buy-to-let professionals are holding their breath ahead of autumn’s Budget. If pockets of landlords, perhaps mainly in the South, decide to sell, we could see supply restricted, values rise and the gap widen again.”

“Conversely, if Labour gets to grips with levelling up, we may see the appeal of Northern towns surge, wages catch up with Southern counterparts and demand for property – both to buy and rent – increase.”

“House prices will play their part too”, adds Jason. “Stagnating property and rental values in the South have been blamed for the rental value slowdown, whereas house price growth in the North has been broadly strong. If this trend continues, we could see Northern values increase further and approach something more like rental equilibrium across the country.”

“When it comes to the gap between average salaries and average rental prices, the figures show there’s still an imbalance. While the Office for National Statistics revealed wage growth was running at 5.1% over the three-months to the end of July 2024 – outpacing inflation at 2.2% – Goodlord found the average cost of a new rental home in England was 7% higher in August 2024, compared to the same point in 2023.”

*The data is based on average monthly salary for workers in that specific region vs the average monthly rental price for tenants in that specific region

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

Breaking News

Breaking Property News 26/3/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   Average house prices in England are 7.6 times the median average salary The house-price-to-salary ratios in England continue to see a gradual decline post Covid-19 spike Following today’s release of the ONS Housing Affordability in England and Wales: 2025 data confirming that median average…
Read More
Breaking News

Households facing £114 council tax increase

The latest research from eXp UK shows that the average household could see their council tax increase by £114 over the next year following increases of up to £986 over the past ten years. At the beginning of April, the majority of local councils are expected to put council tax up by 4.99% – the…
Read More
Breaking News

UK House Price Index for January 2025

The latest index shows that: The average monthly rate of house price growth in January was -0.3%. Average UK house price annual inflation was 1.3% in the 12 months to January 2025. As a result, the average UK house price currently sits at £268,000.   Here are some thoughts from the Industry.   Damien Jefferies,…
Read More
Breaking News

Exchange time reaches 135 days

Property transactions slow as exchange time reaches 135 days — up 45% on 2019 The time it takes to exchange contracts has risen to 135 days — 45% longer than in 2019 and 3% higher than last year — despite a drop in property transactions year-on-year, it emerged today. Novus Strategy, the transformation consultancy for…
Read More
Breaking News

Industry response to latest inflation figures and its impact on housing

Industry response to UK inflation remaining at 3%. Nathan Emerson, CEO of Propertymark, comments: “Although inflation has remained steady since last month, it is important to acknowledge geopolitical tensions moving forward, and the effect such pressures may have on many households over the coming months. “Today’s news should help bring a measured sense of consistency…
Read More
Breaking News

Foxtons Lettings Market Index – February 2026

Seasonal recovery as improved supply and demand indicates a return of market momentum   Lettings market is showing signs of seasonal recovery as we see market activity picking up, with February performance indicating that momentum is returning following a usually quieter winter period. Renter budgets remained broadly stable, averaging £540 per week year to date…
Read More