Are you guilty of any of these? Estate Agency Jargon.
December 14, 2015
While researching this article I found a few dictionary definitions of jargon that stood out.
- Special words and phrases which are used by particular groups of people, especially in their work and industry. Often not understood by ‘outsiders.’
- Unintelligible or meaningless talk or writing.
- Utter shite spouted by someone who doesn’t have the brains or energy to explain stuff simply.
I like the third explanation best. Working in Public Relations and communications means I hear a lot of jargon. It’s painful, I detest it but if I’m really honest I visit jargon land every so often.
Being a PR bloke who specialises in working with estate agents means I get to hear even more jargon than most. A double whammy if you like.
So I’ve come up with this quick 11 point jargon buster for the estate agency industry – How many of these do you use on a regular basis when speaking with an applicant / vendor?
- Vendor – The person selling a place.
- The ‘applicant’ – The person buying the place.
- Sole agent – Not to be confused with soul agent which would refer to a fan of Luther Vandross and James Brown who sells and lets properties. Basically this means the only agency selling the place.
- Chain free – This should be an easier place to buy due to the lack of people, solicitors, agents, surveyors etc involved.
- Mortgage Offer – The lender’s letter proving you have a loan for the money to buy the place.
- Conveyancing – The legal stuff that needs doing when you are buying a place.
- EPC (Energy Performance Certificate) – The piece of paper which shows how energy efficient (drafty or insulated) the place is.
- Subject to contract – You’ve agreed to buy the place, they’ve accepted your offer but everything is still in the lap of the gods until exchange of contracts (or if you are really unlucky completion) happens.
- Stamp duty – The Government tax which makes buying your place a lot more expensive especially if it’s a holiday home in Cornwall or a studio flat to rent out in Dalston(as of April 2016).
- Exchange – When everything is legally agreed by everyone involved and you can swap contracts making buying the place a whole lot more likely. At this point you can have a drink.
- Completion – The moment the place becomes yours. Keys in your hand, kiss the agent, order a take away and have another, larger drink.
I have a love / hate relationship with jargon.
I hate it, but love hearing or reading it. It’s weird.
So if you can add to my I Beg Your Jargon Hall of Fame please use written electronic correspondence techniques to engage me with your content.
Or just email me examples of jargon at Jerry@propertyprexpert.co.uk
Here’s to your next…. moment of extreme joy when someone gives you the go ahead to sell / let their place AKA…… instruction.
Jerry@propertyprexpert.co.uk
You May Also Enjoy
Rental yields climb across London
Tower Hamlets and Newham deliver strongest buy-to-let returns as rental yields climb across London The latest research from London lettings and estate agent, Benham and Reeves, reveals that Tower Hamlets and Newham currently offer the strongest rental yields for buy-to-let landlords, having also recorded the largest annual increases in rental yield across all London…
Read More 
World Cup host cities have seen house prices climb by 44%
World Cup host cities have seen house prices climb by 44% since 2026 tournament announcement The latest analysis from Enness Global has revealed that property values across the cities selected to host matches during the 2026 FIFA World Cup have increased by an average of 44% since the tournament was awarded in 2018, highlighting…
Read More 
Nearly Third of Homebuyers Choose Conveyancer Recommended by Estate Agent
New research from Lyons Bowe Solicitors has revealed that nearly a third of homebuyers choose a conveyancer recommended by their estate agent, while only 40% compare multiple firms before making a decision. The findings come at a challenging time for the UK housing market. According to the latest Zoopla House Price Index, annual homebuyer demand…
Read More 
FCA proposals to boost mortgages supply for underserved markets
Comments from Julian Sampson, Partner and Head of Lending Department at TWM Solicitors, a leading commercial law firm. The FCA is announcing mortgage rule changes that should improve the supply of mortgages to underserved markets such as the self-employed, the elderly and borrowers with weak credit histories. Julian Sampson says, “There are still significant parts…
Read More 
Breaking Property News 9/6/26
Daily bite-sized proptech and property news in partnership with Proptech-X. Why on earth is a tenant app exhibiting at an event for letting agents and landlords? Well known and respected lettings industry CEO Adam Pigott of Openbrix/tlyfe explains the logic behind showing a ‘tenant lifetime app’ at a premier agency event where there will be no tenants.…
Read More 
London land commands £105,213 per acre
The latest research from LandSale, the new property portal dedicated to land and rural property, has found that land in London commands an estimated average value of £105,213 per acre, almost eight times higher than the British average of £13,281 and higher than every other British region. This premium is being driven by a severe lack…
Read More