Are you guilty of any of these? Estate Agency Jargon.
December 14, 2015
While researching this article I found a few dictionary definitions of jargon that stood out.
- Special words and phrases which are used by particular groups of people, especially in their work and industry. Often not understood by ‘outsiders.’
- Unintelligible or meaningless talk or writing.
- Utter shite spouted by someone who doesn’t have the brains or energy to explain stuff simply.
I like the third explanation best. Working in Public Relations and communications means I hear a lot of jargon. It’s painful, I detest it but if I’m really honest I visit jargon land every so often.
Being a PR bloke who specialises in working with estate agents means I get to hear even more jargon than most. A double whammy if you like.
So I’ve come up with this quick 11 point jargon buster for the estate agency industry – How many of these do you use on a regular basis when speaking with an applicant / vendor?
- Vendor – The person selling a place.
- The ‘applicant’ – The person buying the place.
- Sole agent – Not to be confused with soul agent which would refer to a fan of Luther Vandross and James Brown who sells and lets properties. Basically this means the only agency selling the place.
- Chain free – This should be an easier place to buy due to the lack of people, solicitors, agents, surveyors etc involved.
- Mortgage Offer – The lender’s letter proving you have a loan for the money to buy the place.
- Conveyancing – The legal stuff that needs doing when you are buying a place.
- EPC (Energy Performance Certificate) – The piece of paper which shows how energy efficient (drafty or insulated) the place is.
- Subject to contract – You’ve agreed to buy the place, they’ve accepted your offer but everything is still in the lap of the gods until exchange of contracts (or if you are really unlucky completion) happens.
- Stamp duty – The Government tax which makes buying your place a lot more expensive especially if it’s a holiday home in Cornwall or a studio flat to rent out in Dalston(as of April 2016).
- Exchange – When everything is legally agreed by everyone involved and you can swap contracts making buying the place a whole lot more likely. At this point you can have a drink.
- Completion – The moment the place becomes yours. Keys in your hand, kiss the agent, order a take away and have another, larger drink.
I have a love / hate relationship with jargon.
I hate it, but love hearing or reading it. It’s weird.
So if you can add to my I Beg Your Jargon Hall of Fame please use written electronic correspondence techniques to engage me with your content.
Or just email me examples of jargon at Jerry@propertyprexpert.co.uk
Here’s to your next…. moment of extreme joy when someone gives you the go ahead to sell / let their place AKA…… instruction.
Jerry@propertyprexpert.co.uk
You May Also Enjoy
Applicant budgets remain stable and rental prices in line with historic norms
Ratio of new renters per instruction rose by 5.1% from 8.9 to 9.4 applications per instruction. Average rental prices declined by 4% in November 2025, remaining closely aligned with November levels observed over the past four years. Year-to-date, average rental prices are 2% higher in 2025 compared to 2024. New data from Foxtons, London’s…
Read More 
The Impact of Increasing Lease Conversions on Estate Agents in 2026
2026 is shaping up to be a watershed year for the property market. Economic pressures, shifting demand and regulatory changes are converging to create a surge in lease conversion applications. For estate agents, this “perfect storm” will reshape the portfolios they manage and redefine their role in advising landlords. Mustafa Sidki of the construction team…
Read More 
First-time buyers help drive the most home moves for three years
Zoopla forecasts 1.5% house price growth for 2026 Housing sales hit 1.2 million over 2025 despite Q4 Budget slowdown More sales doesn’t mean faster price growth – house prices rise just 1.1 per cent (vs 1.9 per cent in 2024) The hottest markets for price growth across Britain are the Scottish Borders (TD postal area…
Read More 
Mortgage Lending Statistics – December 2025
Latest findings The outstanding value of all residential mortgage loans increased by 0.9% from the previous quarter to £1,733.7 billion, and was 2.9% higher than a year earlier. The value of gross mortgage advances increased by 36.9% from the previous quarter to £80.4 billion, the largest increase in new advances since 2020 Q3, and was…
Read More 
Bank of England interest rates decision – Thoughts from the Industry
The Bank of England has just announced its decision to cut the base rate to 3.75%, the first cut seen since August of this year. This decision comes after inflation (CPI) dropped to 3.2% in November (from 3.6% in October), slowly edging towards the Bank’s 2.0% target. The Monetary Policy Committee voted 5-4 in favour…
Read More 
A Winter Rate Cut to Thaw the Market
By Kevin Shaw, National Sales Managing Director, LRG Today’s reduction in interest rates is very welcome news – for homeowners, buyers, property professionals, and no doubt Government ministers. This warming news is set against a chilly backdrop: unemployment has increased to 5.1%, while the November Budget tightened the fiscal screws. Inflation, however, has eased to…
Read More