Are you suffering from Superhero Syndrome?

Are you suffering from Superhero Syndrome Image

Do you believe that you are literally the only person in your business who can do things the right way? You’re not alone.  I recently wrote about how to delegate, as it’s something small business owners really struggle with. If you’re an independent, single-office agency, then you have no doubt had to be Jack of all trades, but being master of none can be a problem.

Chris Ducker from Virtual Stafffinder calls this Superhero Syndrome, but warns it can soon lead to burnout.  It’s hard to let go, especially when you’ve been used to being the only one at the helm for so long, but Chris suggests writing ‘3 Lists to Freedom’ as a starting point to see what you can effectively delegate.  He recommends you write a list of all the tasks:

  1. You HATE doing
  2. You CAN’T do
  3. You SHOULDN’T be doing

Mine might look a bit like this:

  1. I HATE cleaning up my computer files (and therefore it never gets done)
  2. I CAN’T install new plugins on my site (I always mess things up)
  3. I SHOULDN’T be uploading my blogposts (because it’s simple but time-consuming to do)

Once you have your three lists, then you can plan how you’re going to delegate them, because whilst you’re doing things you hate, can’t do, and shouldn’t do, you aren’t doing things you love, can do and should do!

What’s on your three lists?

Let me know in the comments below.

What to read nextUnpack your service

What to do next: Do you get my Supertips? They’re jam-packed full of great tips and marketing strategies just like this one, and best still – they’re free! Get yours here -> www.samashdown.co.uk/samsupertips

Speak to Sam: If you’d like to know how I think you could improve your marketing, just answer a few short questions here and I’ll tell you if and how you could be more effective.

Sam Ashdown

Sam is an industry-renowned marketing strategist to estate agents. She helps agents grow and flourish, using her unique smart marketing techniques and strategies. Sam works with agents throughout the UK to help them gain more valuations, win more instructions and sell more properties.

You May Also Enjoy

Breaking News

Breaking Property News 21/11/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   VE+ the new procurement engine cutting developers costs without compromise Finishes packages are specification sensitive and expensive components of any build – VE+ fixes this  As construction costs continue to climb and procurement timelines tighten, developers and contractors are being pushed harder than ever…
Read More
Breaking News

Inheritance Tax Receipts raise £5.2 billion in seven months

Inheritance tax (IHT) receipts hit £5.2 billion in the first seven months of the 2025/26 tax year, according to data released by HM Revenue and Customs (HMRC) this morning. This is £0.2 billion higher than same period of the previous tax year and continues an upward trend over the last two decades. Nicholas Hyett, Investment…
Read More
Breaking News

FMB calls on Reeves to scrap housing tax threat

The Chancellor needs to scrap the Government’s proposed landfill tax quarry exemption which will add up to £28,000 to the cost of homes on small sites in next week’s Autumn Budget, says the Federation of Master Builders (FMB). Brian Berry, Chief Executive of the FMB, said: “At a time when the Government is failing to…
Read More
Breaking News

Full Steam Ahead! UK Construction to return to growth in 2026

Construction intelligence specialists predict renewed activity following false-start over the summer. Revised figures will see UK construction sector grow 21% over the next two years Private housebuilding remains on course to grow significantly, with activity still predicted to rise by almost a fifth in 2027 Commercial office starts set to continue their ascent, and increasing…
Read More
Breaking News

Winter is Coming: Douglas & Gordon Warns Landlords and Tenants to Take Action Before Disputes Occur

Mould, damp, burst pipes and boilers on the blink? With temperatures set to plummet in London this week, real-estate agent Douglas & Gordon is advising landlords and tenants to take action before issues occur. With 45% of landlords experiencing arrears or disputes, often linked to property condition or delayed maintenance* the agent’s expert lettings team…
Read More
Breaking News

Home sellers slashing asking prices amid Budget speculation

The latest research from Property DriveBuy reveals that homesellers are slashing asking prices across the country in an attempt to attract buyers in a stagnant pre-Budget housing market. The latest asking price data* shows that the average asking price in Britain (£364,833) fell by -1.8% between October and November 2025, contributing to an overall annual…
Read More