Areas in UK where Rental Values will Increase in 2023

Rates rise when there is an increase in demand, and demand grows when there is lack of supply. As all professionals in the property market will agree, including the letting agents in Witney, this is the basic reason for the soar in the UK rental market. With the current economic crisis, unaffordability to buy a house, especially for single income and lower income earners, has led to an increase in the demand for more properties to rent. That is why the rental market in 2023 looks profitable at the present time.

However, where in the UK will we see the highest rental values in 2023? The areas with the highest demand, of course. However, the demand can be based on various factors.

Tenant demand:

The student population constitutes a large percentage of the rental market. Hence, areas near good schools and universities are sure to be in demand. Some of the top university cities are London, Manchester, Birmingham, Oxford, Nottingham, Leeds, Edinburgh, Glasgow, Coventry, Newcastle upon Tyne, Sheffield and Bristol.

Career opportunities:

Regeneration in a number of towns and cities has led to more employment being available

This acts as an incentive for job hunters which, in turn, leads to a demand for rentals. Some such are:

• Slough and Reading which are undergoing development. They offer good transport facilities and since they are still upcoming areas, their prices favour comparably with the more expensive areas.

• Bracknell is another town outside London with advanced ICT, engineering and technology opportunities.

• Liverpool and Peterborough, though opposite in direction (east and west) are both popular on the property list because of their industrial growth and residential facilities. In addition, both are university cities as well.

• Bolton in Greater Manchester is another such hotspot location with its wide range of industries.

• York continues to evolve with a range of culture and communities making it easier for people to choose a suitable neighbourhood.

Property prices:

With the influx of a majority of the population to employment in the cities, the demand for rental accommodation in those areas has increased tremendously.

Although London remains the city with the highest demand for rentals, the inhibitive cost of property there may lead to a slight downfall in the demand. However, even with a minimal decrease in demand, central London and even the outer London areas, especially north west and east London, still remain popular on the rental market. The increased mortgage rates have made it impossible for some first-time buyers to access property. This, in turn, has increased the rental demand. With unaffordability being a major problem, some tenants have decided to remain where they are to avoid any rent increases while others are downsizing to smaller, affordable accommodation. One and two bedroom apartments have risen in demand.

Rental yields:

A look at places which offer high rental yields is another way of identifying where rental values will increase. Locations close to city centres and those which have been regenerated or are undergoing massive development will offer higher yields. Those areas with good transport facilities and day-to-day amenities such as shopping, restaurants, educational, medical facilities and entertainment venues will also add to the yields.

Supply versus Demand:

Although the affordability of renting properties to suit consumer choice has dwindled, it has only led to an increase of rental enquiries for more affordable properties. As one authority stated on the imbalance of demand against supply, “The gap in the supply of rental properties is making properties more desirable, creating a pronounced demand in the market.” A considerable portion of an individual’s earnings is going towards rent, so the areas with high employment opportunities would necessarily provide good rentals as well.

Population growth:

One way of judging locations with increased rental values is to look at the population growth. Areas with a large or increasing number of inhabitants will probably result in a hike in demand for accommodation as well.

Professionalism in the rental sector:

While considering investing in Buy-to-Let property, a few factors need to be considered. The proposed Renters Reform Bill and the EPC regulations are two such. If the standards of the building regulations with regard to energy efficiency are met by keeping operational costs down, those energy efficient properties will be an incentive to tenants as they offer stability and lower functional costs as well. Locations with such properties, such as new builds, will yield higher rentals.

Conclusion:

Though it seems predictable that rental values will increase in the coming year, the most likely areas for such increases can be based on the above factors. Further research on location issues that are on the priority list of investors needs to be conducted, so that the most productive locations can be chosen for investment.

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

Breaking News

Breaking Property News 5/5/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   New AI Real Estate Market Intelligence Platform Launches in the U.S.   Press Release – New York, May 2026 — Rodland Real Estate, a leading independent brokerage headquartered in The Bahamas, has announced the U.S. launch of RoRo, an advanced AI-powered real estate market intelligence…
Read More
Breaking News

Mortgage affordability at tightest level since 2008

UK Finance has today published a new Lending Where We Live report, revealing sharp differences in mortgage affordability and buy‑to‑let returns across the UK. Key findings 723,000 house purchase mortgages advanced in 2025, up 17 per cent year-on-year Average borrower spends 21.3 per cent of gross income on repayments Significant regional differences: North Norfolk and Hillingdon top the list with borrowers spending over 25 per cent of gross income Seven…
Read More
Breaking News

Did landlords frontload rent hikes ahead of the RRA?

The latest insight from Inventory Base suggests that, despite the incoming Renters’ Rights Act limiting rent increases to once per year, only around a quarter of landlords appeared to pre-empt the change by front-loading rent rises ahead of the 1st May deadline. This comes amid wider policy uncertainty in the rental sector, with the UK…
Read More
Rightmove logo
Breaking News

Rightmove to host live Q&A webinar on the Renters’ Rights Act

Rightmove is hosting a live Q&A webinar today to help agents better understand the Renters’ Rights Act and its practical implications as the Act takes effect. The Renters’ Rights Act: Live Q&A webinar will take place on Tuesday 5th May from 10:00am to 11:00am and will be available to watch via the Rightmove Hub. Over…
Read More
Home and Living

War over bin blunders as legal expert reveals what you can actually do

Rows over rubbish are bubbling up, with fed-up homeowners losing patience over neighbours who refuse to bring their bins back in. Now, a legal expert has revealed the simple steps you can take before things spiral into a full-blown neighbourhood feud. Natalie Peacock of Rogers and Norton explained that while it might be tempting to…
Read More
Breaking News

The UK’s best place to be a buy-to-let landlord in 2026 – and it isn’t London

Manchester tops the list with an average property price below the UK average and an annual rental return of 6.4%, beating all 32 London boroughs. Newcastle upon Tyne ranks second and is the only area in the study to deliver an annual return of more than 7%, while Blackpool places third. New research ranks 310…
Read More