Areas in UK where Rental Values will Increase in 2023

Rates rise when there is an increase in demand, and demand grows when there is lack of supply. As all professionals in the property market will agree, including the letting agents in Witney, this is the basic reason for the soar in the UK rental market. With the current economic crisis, unaffordability to buy a house, especially for single income and lower income earners, has led to an increase in the demand for more properties to rent. That is why the rental market in 2023 looks profitable at the present time.

However, where in the UK will we see the highest rental values in 2023? The areas with the highest demand, of course. However, the demand can be based on various factors.

Tenant demand:

The student population constitutes a large percentage of the rental market. Hence, areas near good schools and universities are sure to be in demand. Some of the top university cities are London, Manchester, Birmingham, Oxford, Nottingham, Leeds, Edinburgh, Glasgow, Coventry, Newcastle upon Tyne, Sheffield and Bristol.

Career opportunities:

Regeneration in a number of towns and cities has led to more employment being available

This acts as an incentive for job hunters which, in turn, leads to a demand for rentals. Some such are:

• Slough and Reading which are undergoing development. They offer good transport facilities and since they are still upcoming areas, their prices favour comparably with the more expensive areas.

• Bracknell is another town outside London with advanced ICT, engineering and technology opportunities.

• Liverpool and Peterborough, though opposite in direction (east and west) are both popular on the property list because of their industrial growth and residential facilities. In addition, both are university cities as well.

• Bolton in Greater Manchester is another such hotspot location with its wide range of industries.

• York continues to evolve with a range of culture and communities making it easier for people to choose a suitable neighbourhood.

Property prices:

With the influx of a majority of the population to employment in the cities, the demand for rental accommodation in those areas has increased tremendously.

Although London remains the city with the highest demand for rentals, the inhibitive cost of property there may lead to a slight downfall in the demand. However, even with a minimal decrease in demand, central London and even the outer London areas, especially north west and east London, still remain popular on the rental market. The increased mortgage rates have made it impossible for some first-time buyers to access property. This, in turn, has increased the rental demand. With unaffordability being a major problem, some tenants have decided to remain where they are to avoid any rent increases while others are downsizing to smaller, affordable accommodation. One and two bedroom apartments have risen in demand.

Rental yields:

A look at places which offer high rental yields is another way of identifying where rental values will increase. Locations close to city centres and those which have been regenerated or are undergoing massive development will offer higher yields. Those areas with good transport facilities and day-to-day amenities such as shopping, restaurants, educational, medical facilities and entertainment venues will also add to the yields.

Supply versus Demand:

Although the affordability of renting properties to suit consumer choice has dwindled, it has only led to an increase of rental enquiries for more affordable properties. As one authority stated on the imbalance of demand against supply, “The gap in the supply of rental properties is making properties more desirable, creating a pronounced demand in the market.” A considerable portion of an individual’s earnings is going towards rent, so the areas with high employment opportunities would necessarily provide good rentals as well.

Population growth:

One way of judging locations with increased rental values is to look at the population growth. Areas with a large or increasing number of inhabitants will probably result in a hike in demand for accommodation as well.

Professionalism in the rental sector:

While considering investing in Buy-to-Let property, a few factors need to be considered. The proposed Renters Reform Bill and the EPC regulations are two such. If the standards of the building regulations with regard to energy efficiency are met by keeping operational costs down, those energy efficient properties will be an incentive to tenants as they offer stability and lower functional costs as well. Locations with such properties, such as new builds, will yield higher rentals.

Conclusion:

Though it seems predictable that rental values will increase in the coming year, the most likely areas for such increases can be based on the above factors. Further research on location issues that are on the priority list of investors needs to be conducted, so that the most productive locations can be chosen for investment.

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

Breaking News

Renters’ Rights Act will be enforced from May 1st 2026

Lettings experts outline key changes landlords must prepare for Following the announcement that the Renters’ Rights Act will begin being implemented from May 1st, lettings and compliance experts at Beresfords Group are advising landlords to start preparing now for the most significant reform to the private rented sector in decades. The government has confirmed that…
Read More
Estate Agent Talk

The Compliance Curve: Meeting Landlord Safety Standards Through Smart Heating Upgrades

In today’s rental market, compliance isn’t just about ticking boxes — it’s about protecting investments, safeguarding tenants, and staying ahead of fast-evolving regulations. For landlords across the UK, particularly those managing older housing stock, staying compliant has become a strategic exercise in property value preservation. Among the many areas demanding attention, heating systems stand out…
Read More
Breaking News

Government confirms ban on no fault evictions to begin in May

The Government has confirmed that no fault evictions will officially end by May next year, marking one of the most significant reforms to the private rented sector in a generation. Under the updated Renters’ Rights Act timetable, Section 21 will be abolished from May 2026, with ministers pledging greater security for England’s 11 million private…
Read More
Breaking News

Landlords must ‘act quickly’ after Renters Rights Act launch date is announced

A leading estate and lettings agent says that landlords must “act quickly” after the Government announced that the controversial Renters Rights Act will be implemented from May 1st next year. The changes, which include the end of Section 21 “no-fault” evictions, represent the biggest upheaval in the landlord and tenant sector in a generation. The…
Read More
Estate Agent Talk

Landlord EICRs Compliance in 2026: EICR Rules, Costs & Risks — Interview with Ethem from Efficient Home Energy

With thousands of landlords approaching their next round of electrical safety renewals, 2026 is shaping up to be a crucial year for safety compliance. In this exclusive interview, Ethem, an electrical safety expert from Efficient Home Energy, breaks down the risks, the regulations and the practical steps landlords and letting agents must take to stay compliant and protect…
Read More
Breaking News

Mortgage arrears and possessions Q3 2025

UK Finance today releases its latest mortgage arrears and possessions data for Q3 2025, while highlighting continuing lender support for any customers facing financial difficulty. Key Information  The number of homeowner mortgages in arrears fell by four per cent in Q3 2025 compared to the previous quarter. The number of buy-to-let (BTL) mortgages in arrears…
Read More