ASA rules that that two TV advertisements for Purplebricks must not be broadcast again in their current form
ASA ruling on Purplebricks Plc. 18th October 2017, the Advertising Standards Authority (ASA) ruled that two TV advertisements for Purplebricks must not be broadcast again in their current form, Purplebricks were told to ensure that when making a comparison to other fee models in their ads, they made it clear that their flat fee was always payable.
Summary of Council decision: Two issues were investigated, of which one was Not upheld and one was Upheld.
The ASA received 38 complaints:
1. 37 complainants, including Oakhill Estate Agents, challenged whether ads (a) and (b) misleadingly implied that Purplebricks did not charge a fee for their service.
2. The Charter for Independent Estate and Letting Agents (CIELA), who understood that Purplebricks charged a fee whether a property was sold or not, challenged whether the comparison in ads (a) and (b) between Purplebricks’ fee and the commission charged by other estate agents was misleading.
Read the ASA ruling 18th October 2017 in full click here.
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