ASA rules that that two TV advertisements for Purplebricks must not be broadcast again in their current form

October 18, 2017

ASA ruling on Purplebricks Plc. 18th October 2017, the Advertising Standards Authority (ASA) ruled that two TV advertisements for Purplebricks must not be broadcast  again in their current form,  Purplebricks were told to ensure that when making a comparison to other fee models in their ads, they made it clear that their flat fee was always payable.

Summary of Council decision: Two issues were investigated, of which one was Not upheld and one was Upheld.

The ASA received 38 complaints:

1. 37 complainants, including Oakhill Estate Agents, challenged whether ads (a) and (b) misleadingly implied that Purplebricks did not charge a fee for their service.

2. The Charter for Independent Estate and Letting Agents (CIELA), who understood that Purplebricks charged a fee whether a property was sold or not, challenged whether the comparison in ads (a) and (b) between Purplebricks’ fee and the commission charged by other estate agents was misleading.

Read the ASA ruling 18th October 2017 in full click here.

Allen Walkey

Highly experienced businessman with a successful career in property sales and investment both in the UK and abroad. Now a freelance writer and blogger for the property and Investment Industry, keeping readers up-to-date with changes and events in a rapidly changing world.

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