Blog writing – How to get past writer’s block:

I have been quite amazed at the recent, certainly during 2015, surge in interest from Estate Agencies searching for content to share online, either to populate their social media channels or simply to include within the latest blog on their website. I have spoken to quite a few who have asked for recommendations of subjects to write about and I have seen many new marketing companies starting up solely offering blog writing services.

Businesses are seeing the true value behind having quality content to share on a regular basis in order to attract the attention of online users who may well turn into clients. For Estate Agents, the wealth of topics they can explore is somewhat endless and tackled correctly, could really help some to stamp their authority locally or within a certain topic that the public holds great interest in.

By writing quality content that is unique, ie yourself or an outsourced agency has created that content specifically to share on your website/social media accounts, you are building a database of information online that is increasing the chances of you being found either directly via a search such as on Google or indirectly by others seeing your content possibly shared across Twitter etc.

If we combine blog content with social media then we have a lethal marketing tool.  These two marketing methods work perfectly together to help build an audience and drive website traffic your way, in fact I would say that currently these two combined are the best kind of online marketing there currently is and I am talking from actual experience in the success of the online concepts I run over purely picking out stats found online.

If you imagine a consumer searches online or searches social media for a topic such as Internal Oak Doors and in the recent past you have decided to write a blog on that exact topic and how adding Internal Oak Doors to properties can increase it’s value, then it is highly likely that the reader will look to choose to read your blog over even industry suppliers content. If you can add a blog and especially within the title, deal with two subjects, ideally a question and an answer if the blog is read, then you will find that your blogs will gain better readership over standard web pages / blogs that are merely trying to sell something. If you can look to share that blog across social media, especially with a very catchy image, then we are looking at taking things to a viral level within the target audience you are looking to attract.

  • Choosing a subject relevant to the audience you are seeking to attract: Blog Internal Oak Doors.
  • Correctly titled ‘Choosing the best Internal Oak Doors for your style of property and increasing it’s value in Essex‘.
  • Find the best image to further increase chances of the blogs being seen and read.
  • Share across Social Media.

If you are stuck for ideas on what to write about, as you know you can not simply theme blogs on buying your property listings, then think along these lines:

  • Check Google and type in common questions asked when buying property, ie Difference between leasehold and freehold or How much is my house worth.
  • Think property presentation, home staging, interior designing, garden design, colour schemes and more.
  • Explain Energy Performance Certificates, Mortgages, Tips on packing up your home, Advice on pets when selling a home, choosing the best school locally etc.
  • Basic advice on plumbing, repairing squeaky floorboards, best lighting to sell your home, can the right smell help to sell your home, £500 makeover for you home etc.
  • The history of property locally (in your region), house prices locally, The best places to buy locally, how to find a local good tenant, gas safety certificates explained.

The list is endless in what you can write about though I do suggest you think about choosing a certain theme and become known for it online, that name that people choose to read from, the place which is easily found when searched for on Google or via social media.


Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Home and Living

Top 4 Indications That Your Two Story Home is in Need of Pest Control

Have you noticed tiny pests crawling around your home? Pests are more than just a nuisance. They can cause damage and spread diseases. If you live in a two story home, it can be even harder to spot the signs of an infestation. Knowing what to look for is the key. In this guide, we…
Read More
Estate Agent Talk

Matching Your Needs: Choosing The Ideal Residential Property Management Services

Owning residential properties can be an excellent investment, but managing them can quickly become hard. From handling tenant issues to maintenance and rent collection, it’s a time-consuming task. Fortunately, there is a solution—property management services. They can handle these tasks for you, freeing you to focus on other priorities. However, with so many options available,…
Read More
Breaking News

Third of Private Renters Are Struggling to Afford Their Rents Says New Research

Over a third of all private renters are finding it difficult to afford their rent according to new research out today. Whilst overall 35 per cent of renters said they were finding it difficult or very difficult to afford their rent, this proportion increased to 56 per cent for those not in work due to…
Read More
Home and Living

Why Select High-Quality Shower Drains for Stunning Wet Room Design

A wet room is a fully waterproofed bathroom with an open shower area, where the floors and walls are designed to handle water exposure. One of the most important aspects to consider when designing a wet room is your shower drain. With a great range of available designs, homeowners and those in the construction industry…
Read More
Breaking News

Bank of England’s decision to hold the Base Rate – Industry Reaction

The Bank of England held interest rates at 5.25% for the seventh time in a row. The decision comes despite official figures yesterday which revealed inflation had fallen to the Bank’s target of 2% for the first time in nearly three years. Here are some thoughts from the property industry.   Rightmove’s mortgage expert Matt…
Read More
Breaking News

Breaking Property News – 20/06/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   OpenBrix, Home, & TDS unite to digitally upgrade the tenant user experience Full disclosure Adam Pigott and the team at Openbrix are one of my original and long serving clients in my day job of getting proptechs from MVP to exit (Proptech-PR). But as…
Read More