BREAKING NEWS – top 5 stories 05/07/2021

Estate Agent Networking Breaking News

Daily bite-sized proptech and real estate news in partnership with Proptech-X. Today, Stanton looks at Purplebricks, AskHomey, John Lewis, and more.

 

  • Purplebricks has its day of reckoning
  • Dharmesh Mistry sees into the future, says all the dots will join up
  • John Lewis follows Lloyds Bank into lettings
  • NRLA: The laws underpinning the PRS are not fit for purpose
  • Conveyancers and their solicitors burning the midnight oil

 

Purplebricks has its day of reckoning

Later today, Purplebricks CEO Vic Darvey will be revealing, among other things, if the online estate agent will change its pricing model.

Its USP once appeared to be ‘pay upfront, we are cheap and do not charge commission like those agents you loathe.’ So, will the low fee sale or no sale model get a refresh or abandoned altogether? More to the point, what will the Purplebricks’ financials reveal when they are put under the microscope?

What we do know is that its share price is, at present 85p. This is 10p lower than its 95p starting value back in 2015 when it first listed on the LSE’s Alternative Investment Market, and a world away from the whopping 498p per share in July 2017.

Will Darvey be adding to the share price today? In a few hours, all will be revealed.

 

Dharmesh Mistry sees into the future, says all the dots will join up

In a marketplace where numerous proptech companies are putting together shiny new solutions that will help either the real estate broker or the general public looking to do property, a helpful summation of the likely path of innovation has come from Dharmesh Mistry, a Fintech veteran who has successfully pivoted into the proptech space.

Dharmesh Mistry, the founder and CEO of AskHomey, has just publically stated: “The future is about serving end-to-end customer journeys. Stitch the whole journey together in a seamless way to customers and they will be there for the whole ride. The days of customers juggling several apps, sites, providers are numbered.”

“Time is something that customers can’t buy,” Mistry said, “so making journeys like buying a house, renting a place, or renovating will have to be replaced with people that manage everything: design, find, finance, insure, whatever the journey needs.”

 

John Lewis follows Lloyds Bank into lettings

Recently, Lloyds Bank surprisingly launched itself into the rental space after it bought a rental asset in Peterborough. It was to be the start of their strategy of becoming a “professional landlord.” Given that it used to have 2,500 physical branches, and now have just 800, I would have thought it could have built rather than acquired.

This leads on to the next level Build to Rent strategy from Dame Sharon Michele White DBE, the incumbent Chair of John Lewis Partnership, who since joining has seen 16 of the 51 branches close and the withholding of the annual bonus, which last happened in 1953. Dame White is now fronting the concept of 100,000 new properties to be built as John Lewis & Partners re-shapes itself as a Build to Rent concern over the coming years.

Utilising the space above branches, around their depots and in their car parks, as well as utilising (presumably) the land and assets they own across the country, where planning will likely be received warmly. I hear that the tens of thousands of Partners may be in line for discounted rents.

Whilst I understand that Amazon has cannibalised the way we buy and sell goods, “never knowingly undersold” is no longer a commercial reality for JLP. It does seem, in some strange way, that we may be entering some dystopian Victorian age, where workers live on or near-site in dwellings provided by their paternal benefactors. Not very 2030s, is it?

Others may say that the new JLP model is just good old fashioned asset stripping, utilising the core materials of a business in a different way. In my view, Countrywide PLC, the UK’s largest real estate agent, went from hero to zero when helmed by people from Tesco and private medical backgrounds. They tried to apply their business logic to a property firm, resulting in the company being brought to its knees and sold.

Dame White’s background, as illustrious as it is, as a civil servant and years at the Treasury, Number 10, and the World Bank still makes me wonder if her skill set centres more around figures than the operational heart of JLP and its 70,000 plus partners.

 

NRLA: The laws underpinning the PRS are not fit for purpose

I must candidly admit, I like Ben Beadle, the CEO of the National Residential Landlords Association. He has wisdom in his head and fire in his stomach. He was recently quoted as saying: “The laws underpinning the private rented sector are not fit for purpose.”

An even-handed expression that on both sides the rental sector has been badly bent out of shape. Pointing to the fact that government legislation in the PRS has increased by 40% in the past decade, Beadle’s major thrust is that there is too much red tape and not enough policing of certain areas, and a confusion of what the housing policy is.

And all this against a backdrop of rising rents, private landlords getting taxed out of the picture and, of course, tenants squeezed at the margins particularly due to the pandemic.

 

Conveyancers and their solicitors burning the midnight oil

As reported in The Law Society Gazette, Kate Atkinson of the Partnership Property Solicitors said she was under huge pressure during the SDLT holiday period, having to field hundreds of emails and calls each day, getting to her desk at 7 am and ending the day gone 9 pm.

Atkinson said: “Having worked in property for over 10 years, I can safely say I have never experienced the relentless pressure I have seen over the past few months, during the SDLT holiday period.”

“Technology makes a huge difference. I really don’t know what I would have done if we had not been paperless…”

Take note.

Andrew Stanton

CEO & Founder Proptech-PR. Proptech Real Estate Influencer, Executive Editor of Estate Agent Networking. Leading PR consultancy in Proptech & Real Estate.

You May Also Enjoy

Breaking News

2026 Predictions for the Auctions Sector

Daniel Gale, Head of Auctions, First for Auctions, part of LRG “As we enter 2026, market conditions are expected to mirror those seen last year. Buyer confidence remains cautious, borrowing costs are still high, and lenders continue to tighten criteria. This ongoing pressure on private treaty sales is driving more sellers towards auction as a…
Read More
Breaking News

First-time buyer demand edges higher in Q4

The latest research by Yopa has revealed that first-time buyers are beginning to return to the market, encouraged by stabilising interest rates and the base rate cut seen in December, with demand edging higher during the final quarter of the year. Yopa analysed first-time buyer (FTB) demand based on the proportion of homes listed under…
Read More
Breaking News

Rental price and average salary tracker – December 2025

Seasonal slowdown brings month-on-month rent falls, while affordability pressures remain entrenched Year-on-year trends continue to show only modest movement, with the income required to rent remaining broadly stable across most regions, reinforcing the long-term affordability challenge facing tenants. The most notable shifts in the market are now happening month-on-month, with several regions experiencing sharp short-term…
Read More
Breaking News

Expectations are high for a booming mortgage market

Moneyfacts UK Mortgage Trends Treasury Report data reveals the falls in mortgage rates during 2025, along with product choice growth, sets a positive stage for the market in 2026. Product choice overall rose month-on-month, to 7,158 options, where year-on-year, there are now 650 more deals available to borrowers. The latest count is the highest since…
Read More
Breaking News

Homebuyers benefit as 37% of homes see price cut

January sales bring bargain opportunities for homebuyers, but window is already narrowing as market strengthens The latest research by Benham and Reeves has shown that 37% of homes currently listed for sale across England have seen an asking price reduction, meaning homebuyers entering the market this January have a strong chance of securing a bargain.…
Read More
for sale sign london
Breaking News

Home sellers hit the ground running in 2026

The latest market analysis from GetAgent.co.uk shows that momentum is already starting to build in 2026, as sellers are returning to the market at mass, keen to make their move now that Autumn Budget uncertainty is behind us and buyer confidence has been buoyed by a December base rate reduction. GetAgent analysed current for-sale listings…
Read More