BREAKING PROPERTY NEWS – 02/02/2022

Daily bite-sized proptech and property news in partnership with Proptech-X.

 

Are you levelling up yet? And is this Gove’s biggest disaster?

The Secretary of State for Housing Michael Gove, otherwise known as the “great leveller”, appears to be following a populist-tinged strategy.

Combing through the details of his white paper, the central blueprint of the levelling up agenda, it seems that it is bad news for the private rented sector and the cash pipeline to the building industry.

In a strange way, on first reading the Conservative government’s 12 bold national missions, it looks a lot like a dystopian fantasy landscape dreamed up by the Labour party rather than the Conservatives.

Leaving politics aside though, it clearly looks like a way to shore up the marginal Conservative seats in the North. There are some really radical (or reckless) measures that will once again hit the property sector if they come to pass.

The full white paper, which can be found on Gov.UK, reveals the following:

  • Twelve bold national levelling up missions, given status in law, will shift government focus and resources to Britain’s forgotten communities throughout 2020s.
  • Biggest shift of power from Whitehall to local leaders in modern times announced – every part of England to get ‘London style’ powers and mayor if they wish to.
  • Starting gun fired on decade-long project to level up Britain, with radical new policies announced across the board.
  • Domestic public investment in Research & Development to increase by at least 40% across the North, Midlands, South West, Scotland, Wales, and Northern Ireland.
  • At the heart of this new way of making and implementing policy will be 12 bold, national missions – all quantifiable and to be achieved by 2030. These missions are the policy objectives for levelling up, and thus form the heart of the government’s agenda for the 2020s. They will be given status in law in a flagship Levelling Up and Regeneration Bill.
  • The government will announce a plan that for the first time ever, all homes in the Private Rented Sector will have to meet a minimum standard – the Decent Homes Standard.
  • Section 21 ‘no fault’ evictions will further be abolished, ending the unfair situation where renters can be kicked out of their homes for no reason. We will consult on introducing a landlords register, and will set out plans for a crackdown on rogue landlords – making sure fines and bans stop repeat offenders leaving renters in terrible conditions.
  • Home ownership will be boosted due to a new £1.5 billion Levelling Up Home Building Fund being launched, which will provide loans to SMEs and support the UK government’s wider regeneration agenda in areas that are a priority for levelling up.
  • The government will further commit to building more genuinely affordable social housing. A new Social Housing Regulation Bill will deliver upon the commitments the government made following the Grenfell tragedy in 2017.

The key issues then are that Gove has decided tenants will be given the whip hand and the ‘naughty landlords’ will be disenfranchised, their powers curtailed, that is if Section 21 is abolished. I think this may just be a cynical mathematical exercise, what with there being far more voting tenants than voting landlords. So if you want to upset one group, landlords are an easier target.

Then there is talk of the Landlord register which, if plugged into HMRC, would’ve probably captured over 90% of landlords already. The notional rogue landlord is a fiction. In truth, most landlords want to protect both their tenants and their property asset. One benefits the other.

The other gem is that Gove is proposing a £1.5 billion “Levelling Up Home Building Fund”, so he is having a tussle with builders over their obligations regarding cladding, fire safety and construction issues, saying they need to pay out, while at the same time providing them with more cash. You just cannot make it up.

A huge reference is made to the fact that all of this new social engineering will be in place by 2030, very much a case of jam tomorrow…

My worry is that with inflation increasing, taxation going up and the general cost of living rising, Gove will have parachuted out of his present position in less than a year, just as his numerous predecessors have, leaving the next incumbent with the arduous task of radically changing the housing landscape…again.

Big ideas may win or lose elections, but big actions are what people remember.

 

Purplebricks half-year results to October 2021 confirm huge cash burn

Purple Bricks Logo

Last year, 2021, was the most buoyant housing market for decades, with 1.5 million sales compared to the usual 1.2 million. Yet online agent Purplebricks has, in the six months up to October 2021, turned in a dismal set of trading results.

Given they had the natural advantage of being a virtual agent it really should have been a bumper time. Instead, they have sustained a cash burn in the preceding 12 months of over £27 million.

Though dressed up in the usual rhetoric for their disgruntled shareholders, saying profits had dropped by £26 million. In reality, looking at the balance sheet, Purplebricks actually made a 397% loss.

That is they had £6.8 million “profit” from trading operations 2021, compared with a £20.2 million loss for the same period of time, and they have burnt cash reserves to £58 million, down from £75 million a year ago.

They’re going to need a big war chest with big liabilities, not least for the potentially multi-million-pound class-action suit. Also, the share price hitting the 20p marker cannot go on.

I always feel that the balance sheet of Purplebricks is inventive. Showing a gross profit when costs are deducted usually presents a huge figure in the red. They have only had one marginal period when they showed a profit and most of that was through a disposable part of its business.

Famously, I was quoted in the Daily Telegraph saying that “Countrywide’s failure to embrace the Proptech Revolution will make it a financially wounded dinosaur.”

Similarly, I now feel that Purplebricks failed to scale up and live up to its potential, squandering hundreds of millions of revenue and building what is ultimately a very poor digital copy of a flawed analogue real estate model.

They had the vision, the cash and the opportunity…the C-suite failed to deliver.

Andrew Stanton

CEO & Founder Proptech-PR. Proptech Real Estate Influencer, Executive Editor of Estate Agent Networking. Leading PR consultancy in Proptech & Real Estate.

You May Also Enjoy

Breaking News

Volume doubles as property market sees strong return of new applicants

Foxtons Lettings Market Index – January 2026 Demand rebounded sharply from December, with registrations up 93% month on month and new renters per instruction up 11% compared to December, reflecting a seasonal uplift in activity at the start of the year. New renters per new instruction fell 12% year on year, indicating that competitive pressure…
Read More
Rightmove logo
Breaking News

Property valuation leads to agents up 50% on last year

The launch of a new valuation product and AI optimisations to the existing product suite led to a significant uplift in valuation leads for agents from Rightmove in January. Valuation leads grew by 50% in January 2026 compared to the same period last year. The launch of Online Agent Valuation towards the end of 2025 helps connect…
Read More
Breaking News

Worst areas for landlord eviction waiting times

The latest research industry insight from LegalforLandlords has highlighted where the longest and shortest wait times are when it comes to court hearing dates for landlords who are trying to repossess their properties, with the most overstretched courts found in the likes of Birmingham, Croydon, and Slough. Having analysed internal data on wait times for…
Read More
Breaking News

726,000 rented homes could remain non-decent by 2035

And that’s without holding them to the updated standard outlined in the recent DHS consultation A new consultation on the Decent Homes Standard (DHS) has suggested that all rented homes, private and social, must meet an updated, more stringent standard by 2035. However, new research from Inventory Base reveals that if the current rate of…
Read More
Breaking News

UK House Price Index for December 2025

The latest UK House Price Index shows that: The average monthly rate of house price growth in December was -0.7%. Average UK house price annual inflation was 2.4% in the 12 months to December 2025. As a result, the average UK house price currently sits at £270,000.   Here are some thoughts from the Industry.…
Read More
Cozy Pet Cat Tree Grey
Breaking News

10 things all tenants need to know when renting now

The Renters’ Rights Act 2025 received Royal Assent on 27th October 2025 and will introduce major reforms to private renting in England. The first raft of measures affecting tenants will come into force on 1st May this year. So, whether you currently have a tenancy agreement or are planning to rent this year, here are…
Read More