BREAKING PROPERTY NEWS – 18/07/2022

Daily bite-sized proptech and property news in partnership with Proptech-X.

 

PRESS RELEASE: Fine & Country diversifies its advertising strategy

 

Premium estate agency, Fine & Country has diversified its National Advertising and Marketing strategy with the inclusive of new media such as podcast advertising and more recently breaking into radio.

Chief Marketing Officer for Fine & Country, Emilie Despois, says: “Through the support of the network and our National Advisory Council (NAC), we have always had an extensive advertising strategy within the national print and online media, ensuring we gained maximum exposure for the network through those mediums. As our network and advertising spend has grown, so has our ability to push into different types of media creating a multi-platform strategy that explores a variety of other avenues that will benefit both the brand and our network of agents.”

Despois adds that the brand has seen a lot of success through podcast advertising campaigns, which saw an increase in Fine & Country’s brand awareness. “Following the success of the podcast campaigns, we wanted to take our audio campaigns to the next level by including radio. Our research reveals that following national print, online and podcast advertising, radio in one of the top channels that grabs the attention of customers within the prime property sector of the market – Fine & Country’s target audience,” she adds.

According to Despois, while many brands reduced their advertising spend during the pandemic, Fine & Country increased advertising spend and has continued to push the promotion of the brand and find new opportunities to raise brand awareness ever since. “Ideally, we want to ensure that we are covering all the types of media our target audience would access and engage with. Brand visibility and awareness is key to ensure that Fine & Country is top of mind when a vendor want to list their home, or a buyer is looking for a property within the upper quartile of the market. Our extended multi-channelled approach will ensure we reach a larger targeted demographic than ever before,” she comments.

The radio adverts will be broadcast in two bursts of six weeks each, across three radio stations, remaining Absolute 80s, Classic FM and LBC UK.

PRESS RELEASE: Hammock secures ICAEW Technology Accreditation

London, UK. 18th July 2022 – Property finance platform Hammock has been accredited by the Institute of Chartered Accountants in England and Wales (ICAEW), recognising its position as a leading provider of property finance management services to accountants and their landlord clients.

Hammock’s innovative products and services have been accredited in the newly created category titled ‘Finance Software for Property Rental Market’, further highlighting the growing need for solutions and services in this corner of the market.

“We are delighted to have been formally accredited by the ICAEW to help accountants and their landlord clients get ready for MTD” said Manoj Varsani, founder and CEO of Hammock. “For accountancy firms of all sizes, the upcoming MTD for ITSA changes will have a significant impact on the way they manage landlord clients. We want to help firms unlock the opportunities that these new regulations create and, of course, minimise the challenges.”

The ICAEW’s Technology Accreditation covers a range of products, all designed for the accountancy industry. Each is independently evaluated through a rigorous process.

Craig McLellan, Commercial Business Manager at ICAEW, commented:

“We are delighted that Hammock has been accredited by the ICAEW. It is important that we continue to give members the ability to review independently evaluated software. Supporting the growth and delivery of property finance management services to accountants and their landlord clients”.

Varsani added: “Through this accreditation, Hammock’s offering is rightly recognised as being market leading for practitioners looking to better service their existing landlord clients, or acquire new ones, during this time of digital transformation.”

Andrew Stanton

CEO & Founder Proptech-PR. Proptech Real Estate Influencer, Executive Editor of Estate Agent Networking. Leading PR consultancy in Proptech & Real Estate.

You May Also Enjoy

Breaking News

UK monthly property transactions for May 2025

Headline statistics from the latest transactions data include: the provisional seasonally adjusted estimate of the number of UK residential transactions in May 2025 is 81,470, 12% lower than May 2024 and 25% higher than April 2025 the provisional non-seasonally adjusted estimate of the number of UK residential transactions in May 2025 is 80,530, 13% lower than May 2024 and…
Read More
Breaking News

Construction Skills Mission Board (CSMB) shows the Government has a plan

The Construction Skills Mission Board (CSMB) held its first board meeting today (26 June 2025), where it set out a roadmap for recruiting 100,000 more construction workers a year by the end of Parliament. Richard Beresford, Chief Executive of the National Federation of Builders (NFB), said: “The Construction Skills Mission Board (CSMB) is a recognition…
Read More
Paint Stripper Tools
Estate Agent Talk

5 Strategies to Optimise Your Warehouse for Real Estate

The term fixer-upper can mean many things, from ‘slap some paint on the walls and it looks brand new’ to ‘will this building collapse if we open the front door?’ Indeed, in the dicey world of commercial property acquisition, each warehouse you buy will probably fall into both camps. Thinking about the viability of warehouses…
Read More
Breaking News

HMOs sell for up to 50% above market average

New research from Excellion Capital, the boutique debt advisory and investment firm, reveals that HMOs sell for as much as 50% above the average house price, further increasing their investment potential after it was revealed that HMOs also create rental yields of up to 12.5%. After previous research from Excellion Capital recently showed that the…
Read More
Breaking News

UK buyers struggle while 50,000 homes sit empty

As the UK housing crisis deepens, new analysis by Open Property Group exposes a worrying surge in so-called “zombie homes”- properties that sit unoccupied and deteriorating while millions struggle to access affordable housing. Key insights: 50,000+ long-term vacant homes in England alone 23,000+ of these have been empty for more than two years Estimated £13.6…
Read More
Breaking News

Breaking Property News 26/06/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   The UK is Europe’s second most distressed market despite headline GDP growth Retail and Consumers Goods has emerged as the most distressed sector in Europe, with distress levels now the highest since the global financial crisis, according to the latest Weil European Distress Index (WEDI). The…
Read More