Breaking Property News 2/06/25
Daily bite-sized proptech and property news in partnership with Proptech-X.
Real estate analytics company, launches next iteration of its advisor service: UD Advisor.
First launched in early 2023, UD Advisor is a customer reporting and analysis service, created by the company that puts expert insight and custom, independent analyses of the Manhattan and Brooklyn real estate markets, and real estate professionals working in those boroughs.
UD Advisor has priced more than $540 million of New York City real estate at an average price of $6.5 million, ranging from $500,000 to $50 million, and it has also helped scores of agents generate price cuts — some exceeding $1 million. The new and improved UD Advisor, just like the first iteration, acts as an additional, bespoke service, and reinforces existing functions — such as pre-listing and pre-bidding reports, and custom data and market analyses — and adds several others.
Those additions include: Upgraded visual presentations. Quicker report delivery times. Scalable service, making the platform fit for entire teams, firms, or brokerages.
“We built UD Advisor to help agents price smarter and redefine what it means to bring data into the deal process. Pricing is no longer a guessing game. It’s a conversation backed by expertise that helps elicit a client decision,” says Noah Rosenblatt, CEO and co-founder of UrbanDigs.
Notably, the new iteration also includes a section containing comparable sales selected and adjusted by Andrew Goodman, president of Gotham Valuation. Goodman is a New York State-certified residential appraiser with 30 years of experience as a local market expert in Manhattan and Brooklyn.
“With UD Advisor, we’ve made it easier than ever for agents to delegate the heavy lift of comps, charts, and analysis, so they can spend more time building trust, guiding clients, and closing deals,” says John Walkup, co-founder of UrbanDigs. “UD Advisor is the product we wish we had as agents. It’s fast, objective, and saves hours on every listing, especially when you’re juggling multiple clients.”
To date, agents also commonly use it to generate new development sellout feasibility studies, amenity addition studies, and neighbourhood market context analyses for specific buildings.
UrbanDigs is an unbiased source for real-time market data, insights, and commentary on the Manhattan and Brooklyn markets for real estate professionals. The platform offers analytics ranging from the macro-level down to hyperlocalized micro-markets and personalized market reports, facilitating meaningful conversations around the specific needs of every client.
Data sources include the RLS from REBNY, Brooklyn MLS, all ACRIS sales files, and proprietary unit and building data that has been compiled over the last decade. The data system utilizes in-house technology to cleanse, standardize, normalize, and merge disparate data streams to ensure the highest degree of accuracy for analytics use.
Additionally, the company contextualizes its comprehensive data sets to make them more tangible for everyday use and empower stakeholders in the real estate industry to make predictions on the future.
Andrew Stanton Executive Editor – moving property and proptech forward. PropTech-X
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