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OpticWise – digital infrastructure in commercial real estate
If your building were a product, how would it perform on the user experience scale?
Week 9: Experience as Infrastructure – Designing for Human-Centric Buildings
Welcome to Week 9 of our 52-week journey into the future of digital infrastructure in commercial real estate. I’m Bill Douglas, CEO of OpticWise and co-author of Peak Property Performance: Game-Changing AI and Digital Strategies for Commercial Real Estate. Last week, we unpacked the origin story behind Building of Things®—how it emerged as a solution to vendor chaos, siloed systems, and invisible tech debt. This week, we explore a powerful shift in mindset: Experience is Infrastructure.
This idea isn’t a marketing hook—it’s a strategic imperative. Owners who ignore tenant experience are leaving both money and opportunity on the table. The truth is, infrastructure decisions define experience, and experience drives everything from occupancy and reputation to renewal rates and asset valuation.
Let’s start with a question: If your building were a product, how would it perform on the user experience scale? For most owners, the honest answer is inconsistently. That’s because the systems behind the scenes—Wifi, access control, energy management, metering, occupancy, HVAC, maintenance requests, etc—are disconnected and reactive.
At OpticWise, we help owners flip that equation. When you unify the digital stack with intention—through network control, data alignment, and privacy-driven design—you create an environment where every interaction is smooth, secure, and satisfying. And that has real implications for NOI.
In Peak Property Performance, we call this shift offensive experience engineering. It moves owners from defensive spend to strategic enablement. Because when tenants feel cared for, they stay longer, recommend more, and engage deeper.
That’s why we start every transformation with a PPP Digital Infrastructure Review. It reveals the unseen obstacles blocking great experience—and the untapped opportunities hiding in plain sight. You can’t fix what you can’t see. And until you audit the data & digital infrastructures level, you’ll keep falling short of your building’s true potential.
Just like a well-designed app anticipates user needs, a well-designed building anticipates tenant behaviour. Smart, responsive environments don’t just impress—they retain. They increase value by making it easy to live, work, and operate inside your space.
So ask yourself: Is your digital infrastructure enhancing experience—or eroding it?
Andrew Stanton Executive Editor – moving property and proptech forward. PropTech-X
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