Breaking Property News 3/2/26
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Fine & Country, the premium estate agency brand renowned for its distinctive marketing and high-end property expertise, has announced plans to significantly expand its international footprint as part of its long-term growth strategy. Over the past 25 years, Fine & Country has grown exponentially across the UK, establishing itself as a market leader in the premium residential sector while also successfully entering a number of international markets.
Building on this strong foundation, the brand’s vision is now firmly focused on replicating its UK success on a global scale and taking its international presence to new heights.
As part of this strategy, Jonathan Handford, who stepped in as Interim Managing Director during Nicky Stevenson’s maternity leave, has been retained as a consultant with a specific remit to drive international expansion. With extensive, hands-on experience and a deep understanding of the Fine & Country brand, Handford will play a pivotal role in spearheading growth across key global territories.
In addition, Fine & Country has strengthened its international infrastructure with the appointment of Tara O’Donovan as International Onboarding Manager, who returns to the business in this new role. Working closely with internal teams and key stakeholders, O’Donovan will shape, implement, and manage the onboarding of international Licensees, providing a structured, end-to-end programme that ensures consistency, operational confidence, and alignment with Fine & Country’s premium brand standards as the global network continues to expand.
Speaking about the brand’s vision, Nicky Stevenson, Managing Director of Fine & Country, said: “International expansion has always been part of Fine & Country’s DNA, but 2026 will mark a step change in our ambitions. Our goal is to expand into at least five additional premium international markets during the year, making cross-border growth a clear strategic priority. We see significant opportunity to build on our strong reputation and proven model, while supporting our network with increased global reach.”
International expansion is expected to unlock valuable referral opportunities across the Fine & Country network, particularly as high-net-worth individuals continue to view property ownership through an increasingly global lens. A larger international footprint will enable greater cross-border collaboration, enhanced referral potential and increased global brand awareness, benefits that extend to every Licensee within the network.
With experienced leadership, dedicated international support and a clear strategic focus, Fine & Country is well positioned to strengthen its status as a truly global premium estate agency brand.
Fine & Country specialises in the sale and rental of prime residential properties, operating in over 300 locations worldwide. Fine & Country has won Best Estate Agency Marketing and Best International Estate Agency Marketing seven times in the past 10 years at the International Property Awards.
Andrew Stanton Executive Editor – moving property and proptech forward. PropTech-X
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