How much would Bridget Jones’ iconic London apartment cost today?

How much would Bridget Jones’ iconic London apartment cost today?

  • A new study has revealed that the average price to purchaseBridget Jones’ iconic London apartment in the Borough Market area is now £415,090.
  • The study calculated that this is a price increase of 182% since the first film premiered in 2001.
  • The research obtained data from HM Land Registry’s House Price Index to calculate the inflation rates of apartments in the Borough Market area in 2024 compared to 2001.

With the anticipated fourth Bridget Jones film set to premiere on the 13th of February, a new study has revealed that the character’s iconic London apartment now costs an average of £415,090 to purchase.

In the beloved film franchise, Bridget lives in a one-bedroom apartment in Borough Market – which is based on the real-life three-bedroom apartment of 8 Bedale Street, SE1 9AL, located above the Globe Tavern.

The sought-after Borough Market area can be found in the London Borough of Southwark, which was the focal point of the study.

Experts at the financial comparison site Good Money Guide, examined data from the UK House Price Index to determine how much apartments in Southwark have sold for in 2024, which came to an average price of £415,090.

According to the study, purchasing a one-bedroom apartment in Southwark would have only set Bridget back by a cost of £147,347.32 when the film was first released back in 2001.

The study calculated that apartment prices in the London area have increased by a staggering 182% over the 24-year period, demonstrating the city’s significant inflation rates.

The research found that Bridget’s apartment is now £167,090 more expensive than the national average price of an apartment, which currently stands at £248,000.

Londoners now pay an average price of £26,853 to rent a one-bedroom apartment for 12 months, which is a 239% increase compared to the London average annual rent cost of £7,924.28 back in 2001.

As Borough Market is a highly sought-after area in London, semi-detached houses have recently sold for an average price of £1,525,000 over the past year, which is £1,237,000 more expensive than the national average price of £288,000.

Based on these dramatic price increases, it’s unlikely that Bridget Jones would realistically be able to afford her London lifestyle today.

Richard Berry, Managing Director of Good Money Guide, commented,

“Over the years, Bridget Jones has become a symbol of relatability, but this study highlights that the character’s lavish London lifestyle will be unattainable for many in 2025.

“The character’s apartment plays an iconic role in the beloved film franchise, so it’s fascinating to see how the city’s inflation rates could have realistically impacted this property over a 24-year period.

“This study emphasises how inflation rates across the UK have had a colossal impact on the property market, showcasing the increasing difficulty for younger generations to get on the property ladder.”

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

Breaking News

Rent and run? Agents warn of new ‘Stopover Tenant’ epidemic

Nearly 1 in 3 letting agents report tenants walking away from 6–12 month tenancies – some after just a few months Experts warn rental reforms are fueling relocation-style, short-term renting Almost half of agents now advising landlords on how to manage early exits A new trend is sweeping the rental market and it’s leaving landlords…
Read More
Breaking News

Breaking Property News 11/09/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   A ‘workplace companion that’s not just about managing buildings’ Smart Spaces has launched Space Agent, its new agentic AI-driven workplace concierge designed to transform how people manage and engage with buildings and their workplaces. Space Agent – introduced through its friendly persona, Max – is fully…
Read More
Breaking News

Where can you still buy a home for under £150k?

Zoopla reveals Great Britain’s property bargain hotspots Just 12 per cent of all homes for sale across Great Britain are priced under £150,000 making location key for home buyers looking for a bargain In the North East, a remarkable 41 per cent of all homes for sale fall within this price range, followed by Scotland…
Read More
Breaking News

Landlord repossessions soar as Renters’ Rights Bill looms

Landlord repossessions soar as Renters’ Rights Bill looms, with some areas seeing increase of over 2,500% The latest analysis from Dwelly, one of the UK’s leading lettings acquisition and success planning experts, shows that landlord repossessions have increased by 6.8% across England and Wales. However, in some areas of the country they have soared by…
Read More
Breaking News

These are Britain’s most active housing markets

New research from The Property DriveBuy reveals that the busiest homebuying postcodes in Britain right now are found in Croydon, Buckinghamshire and Waltham Forest, however, for those hopeful homebuyers facing tough competition, shifting to a neighbouring postcode could see them secure a property. The Property DriveBuy analysed latest housing market data to discover which of…
Read More
Breaking News

Downsizers can bag 2 for 1 on property purchases

The latest research from over-50s property specialists, Regency Living, reveals that downsizing retirees could own two homes for the price of one, combining a comfortable home in England with a sunny escape in Europe. According to Regency Living’s latest analysis, retirees who sell a traditional bricks and mortar house and purchase a park home can…
Read More