Buying real estate is the ultimate in consumerism

I’m a big believer in looking at macroeconomic trends.

For example: there will be more mobile computers (smartphones) than PCs sold. Mobile phones are also more ‘convenient’ as they are always on our person and generally more simple to use.

Another macroeconomic trend is the printing of funny money. Pioneered by the US, much of this non-asset backed government cash is funnelled into real estate. This was most evident with the recent Quantitative Easing programmes in the USA and UK, where central banks printed money to save banks who had lent more money than they should have. Most of this lending was mortgages for real estate.

Why are governments so intent on propping up the property market? Consumerism. The public want more. Living in a home isn’t enough, owning a home is a goal in life for many.

Even worse, many people aspire to be landlords, to profit off the ‘poorness’ of others. The UK government used to be responsible for housing people. However, the past few decades have unearthed a new trend: privatisation.

Governments don’t answer to voters, but are more keen to please people and companies with money. Money buys attention, and attention sways voters. And what is the biggest desire of those with money? Yup, ‘mo money’.

So the easiest way to ‘make’ money is to lobby/bribe politicians to sell public assets. All the richest people in Russia and the Middle East visibly bought public assets for cheap and are now admirably wealthy.

It’s a less visible process in the UK and US, but the greatest example is the UK’s Right-to-buy scheme. In a vote-winning move, the UK government fed the public’s property lust by allowing residents to buy their publicly owned home. To sweeten the deal, buyers would get a discount to market price.

Yup, this isn’t some fantasy: taxpayers have been robbed of their collective assets by the few who have capital. But wait, you say, people living in public property are poor, so no harm, no foul, right?

Well, who owns all these ‘former-council homes’? Certainly not the people living in them. The vast majority are owned by landlords.

There’s a knock-on effect: As landlords are unlikely to ever sell, the supply of property on the open market has drastically reduced. This causes prices to artificially inflate, and those who hold real estate benefit from ‘rising house prices’ without having to lift a finger to work.

What has any of this got to do with the greater trend of privatisation? The UK government has sold much available public land. So those with capital need something else to purchase. Who sits on lots of land and is seen as ‘needing the efficiencies of private market economics’? The Royal Mail. The former public service, which sits on over £10bn of land, was sold for £3bn. Immediately after, Royal Mail sites across London closed to be sold to property developers.

And no one blinked. The world went on.

‘Why’ would be be the wrong question. ‘Why not’ is far more pertinent. We have a shortage of homes, so freeing up land makes sense. Except when that land is held in land banks by a few wealthy, earning more from land price appreciation than could possibly be realised by building homes.

There’s no law compelling owners of real estate to put their property into use, even in light of a ‘housing shortage crisis’.

As big as the world is, people make decisions in their own micro-cosm. Never have you ever seen a less informed purchase than that of a home buyer. It is a purchase of passion. A dream of home ownership that drives the lust in each of us. And the result is bidding up the value of homes, always setting new local records with each buy.

House prices just don’t go down. Safe as houses isn’t a hot air myth. It is fact. And because everyone wants a piece of this gold rush, it self-perpetuates.  Sure, there’s a recession for 4 years out of every 18, but the macroeconomic trend is to infinity and beyond.

The most profitable product isn’t the Apple iPhone. It’s real estate. And everyone wants an unquenchable amount more for themselves. Welcome to the ultimate in consumerism. Welcome to the never bursting bubble of property prices.

Alex Evans

You May Also Enjoy

Breaking News

Breaking Property News 13/2/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   96% of proptechs fail to get to series A funding – here is why Thought Leadership by Andrew Stanton, CEO Proptech-PR The proptech sector has never been short of ideas. From AI-driven valuations and digital conveyancing to smart buildings and tokenised real estate, innovation in property…
Read More
Breaking News

Landlords unprepared for the Renters’ Rights Act

Three quarters have made no preparations for the end of Section 21, despite major reforms taking effect from May 2026 New research from Inventory Base has revealed widespread lack of preparedness among UK landlords ahead of the first phase of reforms under the Renters’ Rights Act (RRA), due to come into force on 1 May…
Read More
Breaking News

Why capital is staying in London despite a cooling housing market

By Joe Freedman, Head of Origination at ASK Partners London isn’t suffering from a lack of housing demand. It’s suffering from a failure to deliver. New data from Molior underlines the scale of that failure. Just 5,547 private homes broke ground across the capital last year, an 84% drop from a decade ago. Against an…
Read More
Breaking News

The hidden risk of overvaluing your home when moving in today’s market

With many homeowners turning ambitious conversations into tangible moving plans, the start of the year traditionally marks a surge in activity, particularly for families planning for the future. While the property market remains fundamentally healthy, experts at Beresfords say overvaluing property is one issue that continues to undermine the progress of those looking to sell.…
Read More
Rightmove logo
Breaking News

Rightmove launches next phase of AI-powered property search

Rightmove, the UK’s largest property platform, has launched a beta version of AI-powered conversational property search, as it continues to enhance its property search experience. In close collaboration with Google Cloud and built with Google’s Gemini models, conversational search is available via the property search bar on Rightmove’s website homepage. The latest move further expands…
Read More
Breaking News

Should you break things off with your mortgage lender this Valentine’s Day?

As Valentine’s Day approaches, the latest research from award-winning mortgage adviser, Alexander Hall, has revealed that more than half of homeowners approaching the end of a fixed-rate mortgage are currently undecided on their relationship with their lender, despite notable improvements across the mortgage market over the last 12 months. The consumer insight, commissioned by Alexander…
Read More