Buying real estate is the ultimate in consumerism

I’m a big believer in looking at macroeconomic trends.

For example: there will be more mobile computers (smartphones) than PCs sold. Mobile phones are also more ‘convenient’ as they are always on our person and generally more simple to use.

Another macroeconomic trend is the printing of funny money. Pioneered by the US, much of this non-asset backed government cash is funnelled into real estate. This was most evident with the recent Quantitative Easing programmes in the USA and UK, where central banks printed money to save banks who had lent more money than they should have. Most of this lending was mortgages for real estate.

Why are governments so intent on propping up the property market? Consumerism. The public want more. Living in a home isn’t enough, owning a home is a goal in life for many.

Even worse, many people aspire to be landlords, to profit off the ‘poorness’ of others. The UK government used to be responsible for housing people. However, the past few decades have unearthed a new trend: privatisation.

Governments don’t answer to voters, but are more keen to please people and companies with money. Money buys attention, and attention sways voters. And what is the biggest desire of those with money? Yup, ‘mo money’.

So the easiest way to ‘make’ money is to lobby/bribe politicians to sell public assets. All the richest people in Russia and the Middle East visibly bought public assets for cheap and are now admirably wealthy.

It’s a less visible process in the UK and US, but the greatest example is the UK’s Right-to-buy scheme. In a vote-winning move, the UK government fed the public’s property lust by allowing residents to buy their publicly owned home. To sweeten the deal, buyers would get a discount to market price.

Yup, this isn’t some fantasy: taxpayers have been robbed of their collective assets by the few who have capital. But wait, you say, people living in public property are poor, so no harm, no foul, right?

Well, who owns all these ‘former-council homes’? Certainly not the people living in them. The vast majority are owned by landlords.

There’s a knock-on effect: As landlords are unlikely to ever sell, the supply of property on the open market has drastically reduced. This causes prices to artificially inflate, and those who hold real estate benefit from ‘rising house prices’ without having to lift a finger to work.

What has any of this got to do with the greater trend of privatisation? The UK government has sold much available public land. So those with capital need something else to purchase. Who sits on lots of land and is seen as ‘needing the efficiencies of private market economics’? The Royal Mail. The former public service, which sits on over £10bn of land, was sold for £3bn. Immediately after, Royal Mail sites across London closed to be sold to property developers.

And no one blinked. The world went on.

‘Why’ would be be the wrong question. ‘Why not’ is far more pertinent. We have a shortage of homes, so freeing up land makes sense. Except when that land is held in land banks by a few wealthy, earning more from land price appreciation than could possibly be realised by building homes.

There’s no law compelling owners of real estate to put their property into use, even in light of a ‘housing shortage crisis’.

As big as the world is, people make decisions in their own micro-cosm. Never have you ever seen a less informed purchase than that of a home buyer. It is a purchase of passion. A dream of home ownership that drives the lust in each of us. And the result is bidding up the value of homes, always setting new local records with each buy.

House prices just don’t go down. Safe as houses isn’t a hot air myth. It is fact. And because everyone wants a piece of this gold rush, it self-perpetuates.  Sure, there’s a recession for 4 years out of every 18, but the macroeconomic trend is to infinity and beyond.

The most profitable product isn’t the Apple iPhone. It’s real estate. And everyone wants an unquenchable amount more for themselves. Welcome to the ultimate in consumerism. Welcome to the never bursting bubble of property prices.

Alex Evans

You May Also Enjoy

Breaking News

Where London leavers are paying a premium for green space

New research from UK Property Development (UKPD shows that Essex, Kent and Hertfordshire command the highest green space premiums among London’s commuter counties, with homebuyers paying a premium of up to 15.3% to live within a stone’s throw of public green space.   UKPD has compared the average asking price of properties for sale within…
Read More
Breaking News

Breaking Property News 18/8/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   Removing inefficiency that comes from humans having to understand where every piece of information lives   Thought Leadership by Fredérick Wakim, Founder of ImmoAdmin “For most of the software era, making a property management platform better meant adding something to it. Another dashboard. Another…
Read More
Breaking News

England tightens planning rules to save local pubs

Turning pubs into housing or offices will be made harder as part of changes to government planning rules in England. Under the updated National Planning Policy Framework (NPPF), anyone seeking to change the use of a beloved local venue must now provide strict proof that the business cannot survive, including evidence that it has been…
Read More
Breaking News

UK modern method auction house sales up nearly 15%

UK house sales via modern method auctions increase nearly 15% year-on-year New data from leading estate and lettings agency network shows growing appetite for modern method auctions, with completion times 43% quicker on average versus traditional methods Modern method auction (MMoA) sales are gaining ground in the UK housing market. New data from Lomond, the UK’s leading network of lettings and sales…
Read More
Breaking News

London’s garden squares commanding huge market premiums

The latest research by London lettings and estate agent, Benham and Reeves, has revealed that homes surrounding some of Prime London’s most prestigious garden squares continue to command huge values even in cooler market conditions, with buyers paying property premiums as high as 175% compared to the wider borough. Wilton Crescent Garden, located on the…
Read More
Breaking News

Full Steam Ahead to Fast-Track More Homes Near Stations

Thousands of quality homes to be built closer to stations, cutting commute times and helping families live closer to work, school and transport New planning rules will fast-track building quality homes near transport hubs in England Part of the biggest rewrite of planning rules in over a decade to build homes faster, drive good growth, unlock investment, jobs and education opportunities   Thousands of new homes will be built around England’s train, tram and underground stations under new planning…
Read More