California to be first launch state in ambitious US expansion.

US Flag

Purplebricks Group plc announces that it will commence its ambitious United States expansion, identifying California as the first launch state, later this year.

Commenting on the news, Purplebricks US CEO Eric Eckardt, said:

“Purplebricks is launching in the US, with a distinct offering, which aims to offer a better deal for customers and a compelling opportunity for highly skilled, experienced Local Real Estate Experts. Our plans are progressing well and we remain on-course to launch in the second half of 2017.”

 Michael Bruce, Founder and Group CEO of Purplebricks, said:

“We are absolutely delighted to be moving forward at pace with plans for what will be an exciting US launch. We will be giving sellers and buyers a unique and seamless experience. We are looking to recruit the very best real estate agents who want to be highly successful and who want to spend their time helping and supporting customers rather than prospecting for leads. We will provide them with a stimulating customer centric culture and market leading support to help them build scalable, profitable businesses.”

Information taken from AIM notification.

Allen Walkey

Highly experienced businessman with a successful career in property sales and investment both in the UK and abroad. Now a freelance writer and blogger for the property and Investment Industry, keeping readers up-to-date with changes and events in a rapidly changing world.

You May Also Enjoy

Estate Agent Talk

7 Ways Estate Agents Can Adapt to a Changing Property Market

The UK property landscape is evolving rapidly, and estate agents are under increasing pressure to implement innovative strategies. With shifting buyer expectations, new technologies, and alternative sales models entering the market, adapting your approach is essential. So, if you’re looking to see success with your agency, here are just seven key ways you can remain…
Read More
Letting Agent Talk

Spring clean drives high maintenance bill for landlord

The latest market insight from property management specialist, Rushbrook & Rathbone, suggests that property maintenance spend is set to surge in April, as the annual ‘spring clean’ by landlords saw the month account for the second highest proportion of total annual maintenance spend in 2025, as well as the largest average spend per work order. Rushbrook…
Read More
Breaking News

65% of homebuyers blame slow process on conveyancers

The latest research from Lyons Bowe reveals that 65% of recent homebuyers say the conveyancing process was the slowest part of their buying process, with a quarter saying the legal back and forth took more than 16 weeks to complete. Lyons Bowe commissioned a survey of 1,000 UK homeowners who made a purchase in the past…
Read More
Breaking News

UK Construction Activity Collapses

Glenigan’s April Construction Index uncovers an industry struggling to cushion the blows from ongoing international conflict and a persistently weak economy. Work starting on-site declined by 17% compared to Q4, remaining 18% below 2025 levels. Residential construction starts dropped by 13% during the Index period and fell by 30% against 2025 figures. Non-residential project-starts dipped…
Read More
Breaking News

Homebuyer demand down in Q1 2026

Buyer demand slips in Q1 2026, with South of England outperformed by North and Midlands The latest Sales Demand Index from eXp UK has revealed that homebuyer demand in England slipped by -1.6% in Q1 2026. The analysis also reveals a clear north-south divide with counties located in the midlands or north of the country recording…
Read More
Letting Agent Talk

Check your rights now or risk being caught out by new rental laws

Renters have been urged to check their rights now or risk being caught out, as sweeping new laws prepare to transform the rental market from May. The warning comes ahead of the Renters’ Rights Act, with major reforms set to affect millions of tenants, fundamentally changing how tenancies are managed and challenged. Housing law expert…
Read More