California to be first launch state in ambitious US expansion.

US Flag

Purplebricks Group plc announces that it will commence its ambitious United States expansion, identifying California as the first launch state, later this year.

Commenting on the news, Purplebricks US CEO Eric Eckardt, said:

“Purplebricks is launching in the US, with a distinct offering, which aims to offer a better deal for customers and a compelling opportunity for highly skilled, experienced Local Real Estate Experts. Our plans are progressing well and we remain on-course to launch in the second half of 2017.”

 Michael Bruce, Founder and Group CEO of Purplebricks, said:

“We are absolutely delighted to be moving forward at pace with plans for what will be an exciting US launch. We will be giving sellers and buyers a unique and seamless experience. We are looking to recruit the very best real estate agents who want to be highly successful and who want to spend their time helping and supporting customers rather than prospecting for leads. We will provide them with a stimulating customer centric culture and market leading support to help them build scalable, profitable businesses.”

Information taken from AIM notification.

Allen Walkey

Highly experienced businessman with a successful career in property sales and investment both in the UK and abroad. Now a freelance writer and blogger for the property and Investment Industry, keeping readers up-to-date with changes and events in a rapidly changing world.

You May Also Enjoy

Rightmove logo
Breaking News

Lowest number of new build developments coming to market since 2017

New analysis from the UK’s largest property platform Rightmove reveals that the number of new build housing developments coming to market is at its lowest level since January 2017 The figures are despite the government’s target to build 1.5 million homes over the course of this parliament Higher mortgage rates continue to set a challenging…
Read More
Estate Agent Talk

What Every Estate Agent Should Tell Clients Before Moving Day

For most estate agents, the job is done once contracts are exchanged, completion takes place, and the keys are handed over. For your client, however, that’s when one of the biggest challenges begins. Moving day has the power to turn months of excitement into an incredibly stressful experience, or a smooth finish to what has…
Read More
Breaking News

Breaking Property News 9/7/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   PropTech is evolving but WhatsApp is still winning the Property transaction battle A home-moving process that a decade of PropTech failed to fix   Thought leadership by Olivier Jauniaux Founder of NestLink There are a particular series of messages, somewhere in every property chain, that decides whether…
Read More
Breaking News

Heatwaves haven’t diminished love for south-facing gardens

The latest research from Yopa reveals that despite 81% of people saying they have been avoiding their garden during the recent heatwaves, south-facing gardens continue to be the preferred orientation of choice for UK homeowners, attracting house price premiums of over £20,000 on average. However, the insight from Yopa also suggests that should heatwaves become…
Read More
Rightmove logo
Breaking News

Rightmove extends conversational search experience to property listings 

Rightmove is launching the next stage of its conversational search experience for home-movers, bringing the innovative new capability to its property listings. The move is part of Rightmove’s approach to ensure that ‘However you discover, we have you covered’. The ‘Ask Rightmove’ conversational search experience launched on its home page earlier this year, bringing a more personalised and interactive way to search…
Read More
Breaking News

Homebuyer demand slips in Q2 2026

Buyer demand slips in Q2 2026, with North and Midlands continuing to outperform southern markets The latest sales demand data from eXp UK has revealed that homebuyer demand in England slipped by -1.1% in Q2 2026. The analysis also reveals a continued regional divide, with a number of counties in the North and Midlands recording…
Read More