California to be first launch state in ambitious US expansion.

June 14, 2017
US Flag

Purplebricks Group plc announces that it will commence its ambitious United States expansion, identifying California as the first launch state, later this year.

Commenting on the news, Purplebricks US CEO Eric Eckardt, said:

“Purplebricks is launching in the US, with a distinct offering, which aims to offer a better deal for customers and a compelling opportunity for highly skilled, experienced Local Real Estate Experts. Our plans are progressing well and we remain on-course to launch in the second half of 2017.”

 Michael Bruce, Founder and Group CEO of Purplebricks, said:

“We are absolutely delighted to be moving forward at pace with plans for what will be an exciting US launch. We will be giving sellers and buyers a unique and seamless experience. We are looking to recruit the very best real estate agents who want to be highly successful and who want to spend their time helping and supporting customers rather than prospecting for leads. We will provide them with a stimulating customer centric culture and market leading support to help them build scalable, profitable businesses.”

Information taken from AIM notification.

Allen Walkey

Highly experienced businessman with a successful career in property sales and investment both in the UK and abroad. Now a freelance writer and blogger for the property and Investment Industry, keeping readers up-to-date with changes and events in a rapidly changing world.

You May Also Enjoy

AI in estate agency letting agency property
Estate Agent Talk

AI property search not yet mainstream

The latest research by GetAgent.co.uk has revealed that while artificial intelligence is increasingly being embraced across the property industry, the technology has yet to become a mainstream tool for buyers and sellers when it comes to searching for and marketing homes. GetAgent commissioned a survey* of UK estate agents to understand how widely AI-powered search…
Read More →
Breaking News

70% of Britain’s housing market is in recovery with prices trending upwards

The latest research from Yopa reveals that 70% of the British housing market is now in recovery with prices trending upwards following the challenging conditions of the past two years. This is despite the broader national picture showing that average house prices have edged down over the last six months. Yopa analysed six months of…
Read More →
Breaking News

Breaking Property News 12/3/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   ‘The actual work, making smart procurement decisions, protecting the owner’s budget was buried under a mountain of emails and calls’ Rihards Trops CEO of TenderPro   Every property manager knows the feeling. You need to find a contractor, get three comparable quotes, coordinate site visits,…
Read More →
Breaking News

Renters’ Rights Act already driving surge in tenant complaints

“Renters’ Rights effect” drives unprecedented demand dispute resolution Industry redress scheme flooded with enquiries ahead of Act going live in May   THE IMPENDING implementation of the Renters’ Rights Act has already led to unprecedented demand for The Property Ombudsman’s services, as more tenants seek support to resolve disputes fairly and independently. In the four…
Read More →
Breaking News

Rights Act: Key changes renters need to know — new rules start on 1 May 2026

The Renters’ Rights Act is a major overhaul of the rules that govern renting in England, the biggest in decades. Propertymark, the UK’s leading body for property professionals, wants renters to understand what’s coming and how it will affect them. The next wave of changes under the Act will take effect on 1 May 2026.…
Read More →
Breaking News

What Would Make Me Stay: How Tenants Are Redefining What Home Really Means

68% of tenants say the single biggest factor that would make them stay in their rental home long term is the relationship with their landlord or agent, above rent levels, location, or the quality of the property itself. That is the headline finding from LRG’s Winter 2025/26 Lettings Report, and it points to something the…
Read More →