Can you sell a house on Social Media?
That would be great wouldn’t it? Just imagine that you could list all your properties on Facebook, Twitter or Pinterest and you’d get the same response as if you were placing them on Rightmove or Zoopla… Best thing re that situation is that social media is free and you’d save yourself quite a chunk of your monthly marketing expenses!
But, really… Can you sell or rent a property on social media?
This is one of the common questions that I get asked and one which really can not be fully answered as Social Media is a marketing tool that compliments all your other forms of marketing. You couldn’t really say to me that you have ever sold a house directly from your business card, from a newly designed company logo or by improving the speed or your servers or website?
Social Media is a complimentary marketing tool that builds you an active online target audience which allows you to showcase your industry expertise and a selection of your current property listings. Over time, you will build a trusted brand awareness on social media and be able to engage with consumers who’ve varied related needs such as convenyancing, mortgage advice and valuations. But to say that you can list a property on Facebook and someone will there and then say I want that house here is my money or the details of the length of my chain, then I think it isn’t a true definition of where we are currently with social media.
The future though holds much promise as social media platforms develop their understanding of their audiences and the services they can deliver (Twitter will soon be rolling out Tweet to Basket allowing for quick purchases from Tweets and Facebook invested earlier this year in virtual reality). Soon, I am sure you will expect to see property listings displayed the way people want to see them and social media will be the place that they are seen… Maybe time is up for the likes of Rightmove and Zoopla or more than likely they are already developing ways to communicate with their audiences as going online to search on Google or an independent portal slowly becomes a thing of the past.
The more active you are on social media and the bigger the target audience you have following you then the better placed you will be for when social media or similar does take over from the need of advertising on property portals.
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