Marketing
SEO vs CRO.
Everyone in the web design industry and many who have websites will know the term SEO (search engine optimisation). It is a vital component of any modern website if you want to get found on Google. There are many factors alongside SEO that determine the success of a website such as it being responsive and…
Alex Evans
How to keep your phone ringing
I was in an agent’s office recently, and the phones were mostly silent. I asked her if that was usual, and she explained that whilst that time of year tends to be pretty quiet, this year it seemed to be slower than ever. She looked worried. “I’m really hoping for a good surge next month,”…
Sam Ashdown
The Ultimate 12 Tips For Increasing Social Media Engagement.
We all want to be better on social media. We want a bigger following, more engagement, an increase in website traffic. Ultimately, we want to become more popular with our target market and win more business as a result. But how? Based on data, here are 12 simple yet incredibly effective tips that can be easily…
Alex Evans
Wallpapered have got it covered (walls and questions!)
Wallpapered supply custom map wallpaper that is created specifically for each client’s specifications. Throughout each process we get a selection of reoccurring questions being asked, so we thought we would write about these and answer them once and for all! 1. Does it come in sections? Yes, our map wallpaper comes in strips of 52cm width, the…
Alex Evans
Why Video Is The Secret Ingredient For Estate Agents (And Doesn’t Cost A Fortune).
Residential estate agents are often noted for being at the cutting edge in terms of technology uptake, but for some reason, when it comes to video, property professionals have been either astoundingly slow in appreciating how fantastic a tool video can be for their business, or dismiss video as unaffordable. If, as a property professional,…
Alex Evans
What gets you out of bed in the morning?
Do you bounce out of bed before the alarm every morning, with a spring in your step and a smile on your face? Or do you hit the snooze button seven times in a row before eventually dragging your body out from under the duvet to face the world? How you get up in the…
Sam Ashdown
Are videos really a useful online marketing tool?
Having had in the past a video production agency myself and being one of the first people to really push audio and video tours for property in the UK Estate Agency industry then my thoughts are that videos are a great tool for the industry to embrace. Though using videos is good, we need to…
Christopher Walkey
The importance of your social media accounts growing?
Social media is ever progressing and I am very certain that in the near future mostly new and more and more existing businesses will put greater values on the likes of their Twitter and Instagram accounts over their own website and possibly even email addresses too. I will put my hand up that of a…
Christopher Walkey
My Periscope property journey so far………
I am lucky enough to be poolside in Port de Pollenca, Spain as I write this article, safe in the knowledge that everything at ACE Property Management is in good hands. My experienced team have already told me to stop bothering them and to just relax and enjoy the sunshine. You may be thinking ‘What…
Alex Evans
How many times a day should I tweet, post, share, pin etc… ??
Updating your social media accounts is what will build you a following and engagement so knowing just how many times a day you should be doing this is very important. Too much could be seen as ‘overkill’ whereas too little could be contributing to you missing out on ‘stamping your authority’. How many times a…
Christopher Walkey
First, last or middle?
When you go out to a valuation, would you choose to be the first agent to go in? Or the last? Or perhaps the one in the middle? I’ve heard arguments for every which way, with no real conclusion. Having researched this issue, talked to loads of agents and put my curious mind to work,…
Sam Ashdown
Top 5 improvements to make before putting your property on the market for sale.
Well presented properties gain more buyer interest and receive offers quicker than properties that are less visually appealing to potential buyers. Quite often the changes that a seller can make prove to be fairly inexpensive and only cost a fraction of the value that the works will add to the property. There are some obvious…
Alex Evans
6 Online Property Search Filters You Could Be Using.
Number of bedrooms, price, location. It’s been done before. What about filtering in a way that’s more out of the box? Here’s a few suggestions that step away from the norm. Add your suggestions below. Public transport friendly: there’s a lot of people that require parking space in a garage or driveway and it’s covered…
Alex Evans
Five things you need to know before updating your office.
When updating you window displays it is important to ask yourself what would make you stop and take the time to see what’s on offer? Window displays are so much more than a colourful display that looks good. Whilst this is important, the display needs to be well branded and enticing to draw the customer…
Alex Evans
How to Win The Best Instructions Locally
How professional-looking photos can make the difference You’re a great estate agent! You’ve got all the moves and can negotiate the skin off a rice pudding. You’re working from state-of-the-art offices with a cafe-style ambience and free Coca-Cola (the real stuff, not home-made) – oh, and there’s a 90” plasma in the window. Your clients…
Alex Evans