Marketing
How Do People Remember You?
When I was at school there was a kid in my class, who for the sake of this article shall remain nameless. He was a pretty nice guy; I’d even go so far as to call this guy my friend. In our first year of school he came in with a rather messy haircut (not…
Alex Evans
A surge in office refurbishments outside London, the fastest growth in years.
The first six months of 2015 has been really interesting the pattern of refurbishments has been changing for the first time in years we are seeing the north and the provinces refurbishing at a much faster rate in years. We are finding that in certain areas offices have not updated for 20 years and have…
Alex Evans
What to do when the vendor chooses another estate agent
A lovely agent called Brian wrote to me this week. He had an interesting question: “What can I do when the vendor decides not to instruct us, but chooses one of our (cheaper) competitors instead? Do I calmly walk away or do I keep in touch with them? We lost an instruction recently to an…
Sam Ashdown
The Benefit of Integrating Calls into your CRM.
History of Calls There are many call options for letting and estate agents when it comes to phone systems. As a former agent, I understand the dilemma of making the right decision. There are literally endless options to make calls, each with their own costs, contracts and limitations. For example, a few years ago, I…
7 Reasons You Should Be Using RAW Images for Property Photography.
In this article, I’ll explore what RAW is, what RAW really means in terms of your property images and why, if you care about the quality of your images, it’s particularly important to ask your image providers to shoot RAW images, even if your final images are delivered in JPEG format. In doing so, I…
Alex Evans
The Definitive Guide To Social Media Metrics (And Which Ones Matter).
Social media analytics can leave us feeling completely confused – exactly the opposite of what they are designed to do. They should offer clarity. But extracting wisdom from the numbers and understanding what to do next can be hard. There are an overwhelming amount of measurements that many of us scan over, before closing the…
Alex Evans
Don’t underestimate the damaged caused from bad photos
As estate agents we work for the vendor and our job is to get them the highest net price. To do this we need to ensure that every piece of marketing material we produce to promote the vendor’s property is professional. Sounds simple doesn’t it! But why aren’t many of you doing it? A couple…
Stephen Brown
SEO vs CRO.
Everyone in the web design industry and many who have websites will know the term SEO (search engine optimisation). It is a vital component of any modern website if you want to get found on Google. There are many factors alongside SEO that determine the success of a website such as it being responsive and…
Alex Evans
How to keep your phone ringing
I was in an agent’s office recently, and the phones were mostly silent. I asked her if that was usual, and she explained that whilst that time of year tends to be pretty quiet, this year it seemed to be slower than ever. She looked worried. “I’m really hoping for a good surge next month,”…
Sam Ashdown
The Ultimate 12 Tips For Increasing Social Media Engagement.
We all want to be better on social media. We want a bigger following, more engagement, an increase in website traffic. Ultimately, we want to become more popular with our target market and win more business as a result. But how? Based on data, here are 12 simple yet incredibly effective tips that can be easily…
Alex Evans
Wallpapered have got it covered (walls and questions!)
Wallpapered supply custom map wallpaper that is created specifically for each client’s specifications. Throughout each process we get a selection of reoccurring questions being asked, so we thought we would write about these and answer them once and for all! 1. Does it come in sections? Yes, our map wallpaper comes in strips of 52cm width, the…
Alex Evans
Why Video Is The Secret Ingredient For Estate Agents (And Doesn’t Cost A Fortune).
Residential estate agents are often noted for being at the cutting edge in terms of technology uptake, but for some reason, when it comes to video, property professionals have been either astoundingly slow in appreciating how fantastic a tool video can be for their business, or dismiss video as unaffordable. If, as a property professional,…
Alex Evans
What gets you out of bed in the morning?
Do you bounce out of bed before the alarm every morning, with a spring in your step and a smile on your face? Or do you hit the snooze button seven times in a row before eventually dragging your body out from under the duvet to face the world? How you get up in the…
Sam Ashdown
Are videos really a useful online marketing tool?
Having had in the past a video production agency myself and being one of the first people to really push audio and video tours for property in the UK Estate Agency industry then my thoughts are that videos are a great tool for the industry to embrace. Though using videos is good, we need to…
Christopher Walkey
The importance of your social media accounts growing?
Social media is ever progressing and I am very certain that in the near future mostly new and more and more existing businesses will put greater values on the likes of their Twitter and Instagram accounts over their own website and possibly even email addresses too. I will put my hand up that of a…
Christopher Walkey