Searches spike in Cornwall’s Watergate Bay following ITV’s Playing Nice

January 15, 2025
Love or Hate Rightmove
  • Property searches for Watergate Bay in Cornwall jumped by 46% after it was featured as a location in ITV’s drama, Playing Nice:
    • Searches for Watergate Bay jumped by 46% over the past week versus the previous week
    • Rightmove platform visits peak between 8-9pm each day as many people spend the evening dual screening
  • The busiest minute on Rightmove is 8:48pm on a Monday
  • The average price of a home in the TR8 postcode where Watergate Bay is located is £382,228
  • Cornwall is one of the most searched for locations on Rightmove, behind only London and Manchester

Wednesday 15th January 2025: New data from the UK’s biggest property website Rightmove reveals property searches for Watergate Bay in Cornwall jumped by 46% after it was featured in ITV’s Playing Nice.

This is the latest example of culturally popular TV shows influencing search behaviour on the UK’s largest property platform.

Rightmove platform visits peak between 8-9pm each day as many people spend the evening dual screening. The busiest minute on Rightmove is 8:48pm on a Monday.

The average price of a home in the TR8 postcode where Watergate Bay is located is £382,228.

The drama, set in Cornwall, showcases stunning coastal backdrops across locations in the county.

Current average asking prices in locations where the show is filmed include St. Ives (£499,947) Penzance (£330,259), and Newquay (£337,399).

Cornwall is one of the most searched for locations on Rightmove, behind only London and Manchester.

During the pandemic, it became the most searched for location, as more potential buyers searched near the coast and countryside.

Steve Pimblett, Chief Data Officer at Rightmove comments: “With the scale of a platform like Rightmove, we can see how trends impact search behaviour down to the minute, and in the smallest of locations. It’s always fascinating to see how popular TV shows can impact how people search, with people at home inspired by the screen to look at what it might be like living in a place like Watergate Bay, and the other picturesque areas of Cornwall nearby.”

Rank Most searched for locations
1 London
2 Manchester
3 Cornwall
4 Glasgow
5 Edinburgh
6 Bristol
7 Devon
8 Sheffield
9 York
10 Bath

Rightmove

UK Property news updates shared directly from Rightmove PLC - the country's leading property portal.

You May Also Enjoy

Breaking News

UK House Price Index for December 2025

The latest UK House Price Index shows that: The average monthly rate of house price growth in December was -0.7%. Average UK house price annual inflation was 2.4% in the 12 months to December 2025. As a result, the average UK house price currently sits at £270,000.   Here are some thoughts from the Industry.…
Read More →
Cozy Pet Cat Tree Grey
Breaking News

10 things all tenants need to know when renting now

The Renters’ Rights Act 2025 received Royal Assent on 27th October 2025 and will introduce major reforms to private renting in England. The first raft of measures affecting tenants will come into force on 1st May this year. So, whether you currently have a tenancy agreement or are planning to rent this year, here are…
Read More →
Rightmove logo
Breaking News

Average monthly mortgage payment down £119 year-on-year in January

Rightmove’s monthly mortgage tracker shows that the national average monthly mortgage payment in January was £1,592, based on January’s average asking price for a home of £368,031: Average monthly mortgage payments are £119 (7%) lower than a year ago, despite the average price of a home rising by 0.5% year-on-year in January A big January…
Read More →
Countryside
Breaking News

Homes with a great view command premiums

Buyers are paying a 28% price premium for homes with a great view The latest research from Yopa reveals that homebuyers who want to secure a property with a great view are going to have to pay an average price premium of 28%, rising beyond 35% in the North East. Every house has windows, and…
Read More →
for sale sign london
Breaking News

More sellers looking to enter the property market

The latest research from eXp UK has revealed that an increasing number of home sellers are entering the UK market, as demonstrated by recent growth in online search interest for terms such as ‘estate agent’ and ‘best estate agent’. Previous research from eXp UK recently found that sellers started reentering the market in the opening…
Read More →
Estate Agent Talk

Non-standard home insurance cover and how to get it right

Leading insurer provides the low-down on non-standard home insurance cover and how to get it right Most home insurance policies in the UK are designed for ‘standard’ homes, but not every home is considered standard. Whether the property is built with timber frames, has a flat roof or is a listed building, it may fall…
Read More →