Searches spike in Cornwall’s Watergate Bay following ITV’s Playing Nice

January 15, 2025
Love or Hate Rightmove
  • Property searches for Watergate Bay in Cornwall jumped by 46% after it was featured as a location in ITV’s drama, Playing Nice:
    • Searches for Watergate Bay jumped by 46% over the past week versus the previous week
    • Rightmove platform visits peak between 8-9pm each day as many people spend the evening dual screening
  • The busiest minute on Rightmove is 8:48pm on a Monday
  • The average price of a home in the TR8 postcode where Watergate Bay is located is £382,228
  • Cornwall is one of the most searched for locations on Rightmove, behind only London and Manchester

Wednesday 15th January 2025: New data from the UK’s biggest property website Rightmove reveals property searches for Watergate Bay in Cornwall jumped by 46% after it was featured in ITV’s Playing Nice.

This is the latest example of culturally popular TV shows influencing search behaviour on the UK’s largest property platform.

Rightmove platform visits peak between 8-9pm each day as many people spend the evening dual screening. The busiest minute on Rightmove is 8:48pm on a Monday.

The average price of a home in the TR8 postcode where Watergate Bay is located is £382,228.

The drama, set in Cornwall, showcases stunning coastal backdrops across locations in the county.

Current average asking prices in locations where the show is filmed include St. Ives (£499,947) Penzance (£330,259), and Newquay (£337,399).

Cornwall is one of the most searched for locations on Rightmove, behind only London and Manchester.

During the pandemic, it became the most searched for location, as more potential buyers searched near the coast and countryside.

Steve Pimblett, Chief Data Officer at Rightmove comments: “With the scale of a platform like Rightmove, we can see how trends impact search behaviour down to the minute, and in the smallest of locations. It’s always fascinating to see how popular TV shows can impact how people search, with people at home inspired by the screen to look at what it might be like living in a place like Watergate Bay, and the other picturesque areas of Cornwall nearby.”

Rank Most searched for locations
1 London
2 Manchester
3 Cornwall
4 Glasgow
5 Edinburgh
6 Bristol
7 Devon
8 Sheffield
9 York
10 Bath

Rightmove

UK Property news updates shared directly from Rightmove PLC - the country's leading property portal.

You May Also Enjoy

Breaking News

Solutions to fix construction skills

The Centre for Social Justice (CSJ) has released a report titled, ‘Skills to Build: Fixing Britain’s construction workforce crisis.’ After speaking to several organizations and having roundtables to garner a wide understanding of the sectors’ perspectives and needs, they have proposed twenty six recommendations that will fix the issues underpinning the skills crisis. Richard Beresford,…
Read More →
Breaking News

Budget Commentary – Mansion Tax, Business Rates & Planning Reform

Andrew Teacher, Co-founder at LauderTeacher, one of the UK’s leading advisors on real estate communications, investor relations and a former spokesman for the BPF, comments on the potential Budget. Mansion tax “Nobody likes paying tax, but the reality is a council tax revaluation is long overdue. Rather than distorting the market, which is what a…
Read More →
Rightmove logo
Breaking News

Budget 2025 market data & home-mover and agent insight

Speculation about property tax changes is fuelling uncertainty across much of the market Rightmove research found that home-movers would favour staggered stamp duty payments, while a poll of estate agents also suggested that staggered payments would be a preferable change to shifting payment to the seller Rightmove data on rumoured property tax changes Mansion Tax…
Read More →
Breaking News

Breaking Property News 24/11/25

Daily bite-sized proptech and property news in partnership with Proptech-X. Symple resolves four core issues in the new Renter’s Rights Act Automating compliance in the new PRS landscape   The Renters’ Rights Act has raised the bar for private landlords in England in terms of property condition, hazard resolution, evidence of compliance and regulatory registration. Symple…
Read More →
Breaking News

What does Rachel Reeves have in store for the UK property market?

With the Autumn Budget now just days away, speculation is mounting that the Chancellor, Rachel Reeves, will use property taxation as a central tool to address the widely reported fiscal shortfall of between £20bn and £40bn. As a result, the housing market has entered a period of caution, with asking prices falling 1.8 percent in…
Read More →
Letting Agent Talk

Why Property Guarantors Need Legal Advice Before Signing

When it comes to property deals, it’s natural to look for additional support, especially when you’re not fully confident about meeting the terms of the agreement. This is where a guarantor comes into play, as they step in to give the property owner some assurance. The idea of helping someone you trust can feel quite…
Read More →