‘Don’t be Stupid’ Business Marketing Tips…
January 24, 2019
Basic marketing advice can sometimes save you a lot of time and money which are the two main themes that goes in to getting you results from the likes of social media, videos, banners, content writing, SEO, Google Ads and more. By keeping things simple you can avoid some of these blindingly obvious no go areas in marketing:
- Thinking you need to spend millions to get results. You do not need to be an expert neither have ever so deep pockets when it comes to marketing, the skill set is to understand your target audience and the best way to communicate your business to them. Many elements of marketing you can do yourself and it just requires your time such as social media updates, content writing and even photography – Outsourcing is usually required for more specialised elements such as graphic design, videos, web design etc.
- Telling people what’s good about you instead of telling people what good you can do them. Sometimes you need to reverse your thinking and consider what your clients are looking to achieve over what your service offers. Simple example would be to say ‘We offer mortgages at the most competitive rates in the UK‘ compared to saying ‘How would you like to save on average 5% off from your mortgage repayments each and every month‘…
- Not knowing your target audience. Just because you are being good by dedicating a lot of time to marketing and sharing many a finely written article, video, photo and more it will not gain you any ROI should you be displaying them on the wrong channels or in the wrong manner. A post on Twitter is like a drop in the ocean, you are competing with millions and the split second that your post is view-able before it fades in to invisibility is very short. Have you researched where your target audience is most active, when they are active and how they react and engage? Stick to channels that will be effective, ie what will a message on Snapchat get you if you are attracting clients to pension funds? Remember that not everyone in the world will want to engage with your business, make sure you get in front of the right people.
- Do not wait around to test the market. Even before you launch a business or a product/service you should look to test the water with marketing. Do not simply start marketing when you are at the stage to launch – You should by that stage have built up a strong knowledge of how what you are offering is being received.
- Sticking to sales, sales, sales… Do not think that marketing is simply about selling, you are looking to build relationships. By long termsmarketing plans, engaging / entertaining / educating your audiences you will increase your chances of selling your business offering. If you stick to sales orientated marketing you are less likely to build audiences and trust. Place valuable content that your audiences can use over ‘we sell this for this price‘.
- Sharing poor content. It shouldn’t just be all about sharing content no matter what – Quality content will be much more effective over poor content, of course it is obvious you say! Remember that there are over 1 billion blogs on the internet so how can you share great and unique content as the internet is awash of information / content that is being shared over and over again including being simply rewritten and shared out again – People are thirsty for unique content, relevant to them and likely to be worth their while engaging with. This will help you establish authority in your industry sector.
You May Also Enjoy
Breaking Property News 21/11/25
Daily bite-sized proptech and property news in partnership with Proptech-X. VE+ the new procurement engine cutting developers costs without compromise Finishes packages are specification sensitive and expensive components of any build – VE+ fixes this As construction costs continue to climb and procurement timelines tighten, developers and contractors are being pushed harder than ever…
Read More 
Inheritance Tax Receipts raise £5.2 billion in seven months
Inheritance tax (IHT) receipts hit £5.2 billion in the first seven months of the 2025/26 tax year, according to data released by HM Revenue and Customs (HMRC) this morning. This is £0.2 billion higher than same period of the previous tax year and continues an upward trend over the last two decades. Nicholas Hyett, Investment…
Read More
FMB calls on Reeves to scrap housing tax threat
The Chancellor needs to scrap the Government’s proposed landfill tax quarry exemption which will add up to £28,000 to the cost of homes on small sites in next week’s Autumn Budget, says the Federation of Master Builders (FMB). Brian Berry, Chief Executive of the FMB, said: “At a time when the Government is failing to…
Read More 
Full Steam Ahead! UK Construction to return to growth in 2026
Construction intelligence specialists predict renewed activity following false-start over the summer. Revised figures will see UK construction sector grow 21% over the next two years Private housebuilding remains on course to grow significantly, with activity still predicted to rise by almost a fifth in 2027 Commercial office starts set to continue their ascent, and increasing…
Read More 
Winter is Coming: Douglas & Gordon Warns Landlords and Tenants to Take Action Before Disputes Occur
Mould, damp, burst pipes and boilers on the blink? With temperatures set to plummet in London this week, real-estate agent Douglas & Gordon is advising landlords and tenants to take action before issues occur. With 45% of landlords experiencing arrears or disputes, often linked to property condition or delayed maintenance* the agent’s expert lettings team…
Read More 
Home sellers slashing asking prices amid Budget speculation
The latest research from Property DriveBuy reveals that homesellers are slashing asking prices across the country in an attempt to attract buyers in a stagnant pre-Budget housing market. The latest asking price data* shows that the average asking price in Britain (£364,833) fell by -1.8% between October and November 2025, contributing to an overall annual…
Read More