‘Don’t be Stupid’ Business Marketing Tips…
January 24, 2019
Basic marketing advice can sometimes save you a lot of time and money which are the two main themes that goes in to getting you results from the likes of social media, videos, banners, content writing, SEO, Google Ads and more. By keeping things simple you can avoid some of these blindingly obvious no go areas in marketing:
- Thinking you need to spend millions to get results. You do not need to be an expert neither have ever so deep pockets when it comes to marketing, the skill set is to understand your target audience and the best way to communicate your business to them. Many elements of marketing you can do yourself and it just requires your time such as social media updates, content writing and even photography – Outsourcing is usually required for more specialised elements such as graphic design, videos, web design etc.
- Telling people what’s good about you instead of telling people what good you can do them. Sometimes you need to reverse your thinking and consider what your clients are looking to achieve over what your service offers. Simple example would be to say ‘We offer mortgages at the most competitive rates in the UK‘ compared to saying ‘How would you like to save on average 5% off from your mortgage repayments each and every month‘…
- Not knowing your target audience. Just because you are being good by dedicating a lot of time to marketing and sharing many a finely written article, video, photo and more it will not gain you any ROI should you be displaying them on the wrong channels or in the wrong manner. A post on Twitter is like a drop in the ocean, you are competing with millions and the split second that your post is view-able before it fades in to invisibility is very short. Have you researched where your target audience is most active, when they are active and how they react and engage? Stick to channels that will be effective, ie what will a message on Snapchat get you if you are attracting clients to pension funds? Remember that not everyone in the world will want to engage with your business, make sure you get in front of the right people.
- Do not wait around to test the market. Even before you launch a business or a product/service you should look to test the water with marketing. Do not simply start marketing when you are at the stage to launch – You should by that stage have built up a strong knowledge of how what you are offering is being received.
- Sticking to sales, sales, sales… Do not think that marketing is simply about selling, you are looking to build relationships. By long termsmarketing plans, engaging / entertaining / educating your audiences you will increase your chances of selling your business offering. If you stick to sales orientated marketing you are less likely to build audiences and trust. Place valuable content that your audiences can use over ‘we sell this for this price‘.
- Sharing poor content. It shouldn’t just be all about sharing content no matter what – Quality content will be much more effective over poor content, of course it is obvious you say! Remember that there are over 1 billion blogs on the internet so how can you share great and unique content as the internet is awash of information / content that is being shared over and over again including being simply rewritten and shared out again – People are thirsty for unique content, relevant to them and likely to be worth their while engaging with. This will help you establish authority in your industry sector.
You May Also Enjoy
Gap between house prices and earnings narrows
Gap between house prices and earnings narrows – but higher borrowing costs limit affordability gains UK’s house price to income ratio falls from 7.6 to 7.3, an 11-year low, as earnings continue to outpace house price growth For first-time buyers, homes now cost less than six times earnings, falling from 6.1 to 5.9 However, monthly…
Read More 
New Scheme Could Double Solo Buyer New-Build Options
Your First Home could more than double new-build options for solo first-time buyers The number of available new-build homes in England affordable to an average single first-time buyer could more than double (+114%) under the new Your First Home scheme The maximum purchase price affordable to an average solo buyer could increase by nearly £49,000,…
Read More 
Annual house price growth halves in September
UK annual house price growth halved to 0.8% in September, from 1.6% in August Northern Ireland remained best performing region, with prices up 5.9% year on year in Q3 2026 East Anglia weakest performing region, with annual decline of 0.7% Terraced properties were the strongest performing property type, with a 1.8% rise, whilst flats remained…
Read More 
Homesellers say valuation appointment is key
Nearly nine in 10 home sellers say the valuation appointment is key when choosing an estate agent The latest research from GetAgent.co.uk has revealed that the valuation appointment remains one of the most influential stages of the home selling journey, with almost nine in 10 sellers saying it played an important role when deciding which…
Read More
London’s rental market bucks the national trend
New analysis from the UK’s largest property platform Rightmove reveals that rental demand in the capital is up 7% in September while Great Britain overall is 2% below last year Rental demand in London had been running around 7% below 2025 levels on average throughout 2026 until the end of August before moving into growth…
Read More 
Higher mortgage rates put buyers in the driving seat
Market conditions vary locally: three in four Scottish homes find a buyer within three months, compared with just three in ten in London Mortgage rates now average 5.2 per cent, the highest level in three years, adding £150 a month (£1,800 a year) to typical repayments and further cooling buyer demand Homes for sale…
Read More