‘Don’t be Stupid’ Business Marketing Tips…
January 24, 2019
Basic marketing advice can sometimes save you a lot of time and money which are the two main themes that goes in to getting you results from the likes of social media, videos, banners, content writing, SEO, Google Ads and more. By keeping things simple you can avoid some of these blindingly obvious no go areas in marketing:
- Thinking you need to spend millions to get results. You do not need to be an expert neither have ever so deep pockets when it comes to marketing, the skill set is to understand your target audience and the best way to communicate your business to them. Many elements of marketing you can do yourself and it just requires your time such as social media updates, content writing and even photography – Outsourcing is usually required for more specialised elements such as graphic design, videos, web design etc.
- Telling people what’s good about you instead of telling people what good you can do them. Sometimes you need to reverse your thinking and consider what your clients are looking to achieve over what your service offers. Simple example would be to say ‘We offer mortgages at the most competitive rates in the UK‘ compared to saying ‘How would you like to save on average 5% off from your mortgage repayments each and every month‘…
- Not knowing your target audience. Just because you are being good by dedicating a lot of time to marketing and sharing many a finely written article, video, photo and more it will not gain you any ROI should you be displaying them on the wrong channels or in the wrong manner. A post on Twitter is like a drop in the ocean, you are competing with millions and the split second that your post is view-able before it fades in to invisibility is very short. Have you researched where your target audience is most active, when they are active and how they react and engage? Stick to channels that will be effective, ie what will a message on Snapchat get you if you are attracting clients to pension funds? Remember that not everyone in the world will want to engage with your business, make sure you get in front of the right people.
- Do not wait around to test the market. Even before you launch a business or a product/service you should look to test the water with marketing. Do not simply start marketing when you are at the stage to launch – You should by that stage have built up a strong knowledge of how what you are offering is being received.
- Sticking to sales, sales, sales… Do not think that marketing is simply about selling, you are looking to build relationships. By long termsmarketing plans, engaging / entertaining / educating your audiences you will increase your chances of selling your business offering. If you stick to sales orientated marketing you are less likely to build audiences and trust. Place valuable content that your audiences can use over ‘we sell this for this price‘.
- Sharing poor content. It shouldn’t just be all about sharing content no matter what – Quality content will be much more effective over poor content, of course it is obvious you say! Remember that there are over 1 billion blogs on the internet so how can you share great and unique content as the internet is awash of information / content that is being shared over and over again including being simply rewritten and shared out again – People are thirsty for unique content, relevant to them and likely to be worth their while engaging with. This will help you establish authority in your industry sector.
You May Also Enjoy
Rental supply climbs 15% despite landlord uncertainty
The latest research from Dwelly has found that, despite what has been an incredibly uncertain year for landlords – marked by political back and forth over the Renters’ Rights Act, its eventual approval, and the additional 2% tax hit delivered in last week’s Autumn Budget – there are currently 15% more rental homes available to…
Read More 
FCA sets out plans to help build mortgage market of the future
First-time buyers and the self-employed could get a step-up onto the housing ladder, under new plans from the FCA. Its priorities for reforms to the mortgage market also include helping homeowners unlock housing wealth for a more comfortable later life. The FCA will focus on 4 areas: First-time buyers & underserved consumers: Simplifying mortgage rules…
Read More 
UK housing market modest growth expected in 2026
UK housing market steady in 2025, modest growth expected in 2026 • UK housing market performed broadly in line with expectations over the last year • Limited annual growth of +0.7% lifted the average property price to a new high of £299,892 • Market activity was influenced by stamp duty changes but overall remained close…
Read More 
Cladding remediation work stalls – when will we realise that this is a matter of life and death?
The most recent government data shows that the UK is monitoring more high-rise buildings with potential cladding risks than ever before, yet fewer are actually entering remediation. Property Inspect UK is now warning that the widening gap between identification and action reflects a persistent structural issue in how remediation is managed, verified, and delivered. As…
Read More 
3 Top-Rated Garages in Northampton
Car maintenance can be stressful if you are unsure which garage to trust to deliver precise and timely service. Choosing a garage that handles repairs carefully ensures your vehicle remains safe and performs reliably on the road. In Northampton, several garages stand out for their consistent service quality and attentive customer care. They provide support…
Read More 
Slight easing in affordability pressures helps underpin buyer demand
Housing market activity remained resilient in 2025 House price growth expected to be in the 2% to 4% range in 2026 Looking back at the housing market in 2025 and what we can expect in 2026, Robert Gardner, Nationwide’s Chief Economist, comments: “The word that best describes the housing market in 2025 is ‘resilient’. Even…
Read More