‘Don’t be Stupid’ Business Marketing Tips…
January 24, 2019
Basic marketing advice can sometimes save you a lot of time and money which are the two main themes that goes in to getting you results from the likes of social media, videos, banners, content writing, SEO, Google Ads and more. By keeping things simple you can avoid some of these blindingly obvious no go areas in marketing:
- Thinking you need to spend millions to get results. You do not need to be an expert neither have ever so deep pockets when it comes to marketing, the skill set is to understand your target audience and the best way to communicate your business to them. Many elements of marketing you can do yourself and it just requires your time such as social media updates, content writing and even photography – Outsourcing is usually required for more specialised elements such as graphic design, videos, web design etc.
- Telling people what’s good about you instead of telling people what good you can do them. Sometimes you need to reverse your thinking and consider what your clients are looking to achieve over what your service offers. Simple example would be to say ‘We offer mortgages at the most competitive rates in the UK‘ compared to saying ‘How would you like to save on average 5% off from your mortgage repayments each and every month‘…
- Not knowing your target audience. Just because you are being good by dedicating a lot of time to marketing and sharing many a finely written article, video, photo and more it will not gain you any ROI should you be displaying them on the wrong channels or in the wrong manner. A post on Twitter is like a drop in the ocean, you are competing with millions and the split second that your post is view-able before it fades in to invisibility is very short. Have you researched where your target audience is most active, when they are active and how they react and engage? Stick to channels that will be effective, ie what will a message on Snapchat get you if you are attracting clients to pension funds? Remember that not everyone in the world will want to engage with your business, make sure you get in front of the right people.
- Do not wait around to test the market. Even before you launch a business or a product/service you should look to test the water with marketing. Do not simply start marketing when you are at the stage to launch – You should by that stage have built up a strong knowledge of how what you are offering is being received.
- Sticking to sales, sales, sales… Do not think that marketing is simply about selling, you are looking to build relationships. By long termsmarketing plans, engaging / entertaining / educating your audiences you will increase your chances of selling your business offering. If you stick to sales orientated marketing you are less likely to build audiences and trust. Place valuable content that your audiences can use over ‘we sell this for this price‘.
- Sharing poor content. It shouldn’t just be all about sharing content no matter what – Quality content will be much more effective over poor content, of course it is obvious you say! Remember that there are over 1 billion blogs on the internet so how can you share great and unique content as the internet is awash of information / content that is being shared over and over again including being simply rewritten and shared out again – People are thirsty for unique content, relevant to them and likely to be worth their while engaging with. This will help you establish authority in your industry sector.
You May Also Enjoy
Budget wishlist
Kevin Shaw, National Sales Managing Director at LRG With the Budget just days away, the property market is in a slightly better place than it was this time last year. Stamp Duty has been ruled out of this year’s changes, which removes the kind of speculation that held buyers and sellers back last autumn. The…
Read More 
Autumn Budget 2026: Property industry experts comment
Ahead of Wednesday’s Autumn Budget, property industry experts from across the residential sales, lettings, land and property development, mortgage finance and client money protection sectors have shared their predictions, priorities and warnings for the Chancellor. With speculation surrounding property taxation, first-time buyer support, landlord investment, inheritance tax and housebuilding, industry leaders outline what Wednesday’s announcements…
Read More 
5 Renovations That Can Transform a Property Before It Goes on the Market
Ask a vendor what they plan to fix before listing and the answer is often too ambitious. A loft conversion won’t be finished in time, and it rarely pays back on a quick sale. The changes that actually move a listing are smaller and cheaper, and they show up in the photos. Here are five…
Read More 
Seven things to do if a tree damages your property
Storm Austen and Storm Boelo are bringing strong winds and heavy rain across the UK this weekend, meaning homeowners could find themselves dealing with fallen trees, damaged roofs, crushed cars and difficult conversations with neighbours about who should pay. But what should you do if a neighbour’s tree comes crashing through your roof? Will your…
Read More 
Leasing demand rises across all sectors
Leasing demand rises across all sectors as investment enquiries remain subdued Leasing enquiries rose across all four main commercial property sectors in the third quarter of 2026, while investment enquiries fell in three, according to Rightmove’s latest Commercial Insights Tracker. The figures point to improving occupier interest alongside a more cautious investment market. Industrial property…
Read More 
Don’t Put The Property Market On Pause
What Estate Agents actually want from the Budget Estate Agents are looking to the looming Budget for something that has been in short supply across the property market in recent years – certainty. That was one of the clearest messages to come out of iamproperty’s recent roundtable attended by agents from across the UK. The…
Read More