Email Marketing and your Estate Agency:

It is by far one of the most important tools for communicating in business that we have readily available and yet many businesses still do not maximise the full potential they hold. Yes, social media is a power force steaming ahead for many businesses – Free to use, easy to use and if used correctly it can be a powerful and target driven shop window to help to sell our products and services… But we come back always to emails, the channel of communication that many warm connections and business deals are made and completed within it’s virtual space.

Emails have been with us since the early 1970’s and it is said that by 2019, over one-third of the
worldwide population will be using them. Another important factor to consider is that emails have managed to follow the innovation is both computers and the internet to continue evolving and stamping it’s authority as the main channel of communication online with a predicted volume of 225 billion average being sent each and every day, yes each day in 2017! Not only computer and internet, but mobiles and tablets have also continued to adopt emails so we really must acknowledge that email marketing for business should be at the fore front of many businesses.

There are many tasty facts and figures on email marketing online and they provide us with a great indication on how we should go about adopting email marketing within our businesses and the best routes to take. For instance, it is said 50% of email users will check their inboxes whilst in bed, more and more employees are updating themselves with their emails outside of working hours and that nearly 100% of emails sent will make it to the recipients inbox compared to only 5% of Facebook fans seeing your latest update in their news feed.

I would say that most of us who use emails, be it for business or for social reasons, know what good email marketing is already. If you are not with me on this, then consider what you do already when checking your inboxes and how you go about selecting / swiping right / deleting / trashing those boring looking spammy ones compared to those which have grabbed your attention, even if they are too emails with spam content. You know how within the first sentence you have lost interest in some emails where as others you have read through… Some you do not click the links provided and yet others you have… You are engaged by some photos and others not, you have watched that video or contributed to that poll etc, etc. So, you know what works already and what does not, so with this in mind, surely you can be working harder on your email marketing for your business?

What increases your chances that an email will be read, will be acted upon and will end up offering you back return on investment?

One really neat trick which some businesses are starting to use already is email branding which is a system that enables your emails to go out fully branded with clickable call to action links and a full signature with contact details and live social links. What this does is not only sends for you an email with the message you wish to send out, but also the opportunity for further direct marketing from key banner placements at the header and footer of your emails (most businesses sending email will only ever be able to, via simple html coding, add a basic signature to the footer area of their emails).

Estate Agency Email Stationary

It is said that we send and receive over 100 emails each and every working day so with this kind of daily activity within one form of key marketing channel we should at the very least be maximising the potential of it? By adding email stationary to your emails you are able to entice click throughs to key capture pages on your website, your listings on Rightmove, new followers to your social media accounts and other clickable links through to your online network. The emails are still communicating your direct message and the images and branding can easily be ignored if required by the end users, but nonetheless you have increased the opportunity of a key marketing message being acted upon.

To find our more about Email Stationary for UK Estate Agents simply visit Mailsign today via: https://www.mailsign.co.uk

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Breaking Property News – 28/03/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   tlyfe the tenant App gets huge marketing boost from national team tour from the Openbrix team As many will know tlyfe, powered by OpenBrix, is the UK’s most innovative tenant lifecycle app, taking the stress out of the move in process and helping to…
Read More
Breaking News

Over Four Out Of Five Tenants Unaware Of The Renters Reform Bill

OVER four out of five tenants remain unaware of the Renters (Reform) Bill and its contents, according to new research. The data comes from a representative survey of over 2,000 private renters conducted by the TDS Charitable Foundation, which works to advance education about housing rights and obligations in the private rented sector. The Bill…
Read More
Estate Agent Talk

What is Property Damage in a Personal Injury Case?

Property damage refers to any damage that affects things instead of a person. This might include damage to your car, house, etc. As such, it is not regarded as a personal injury case. However, when an individual is injured when the accident occurs, the affected person can file a personal injury claim. A typical example…
Read More
Love or Hate Rightmove
Breaking News

Rightmove comment on new 99% first-time buyer mortgage product

Matt Smith, Rightmove’s mortgage expert said: “It’s encouraging to see lenders continuing to try to innovate in the mortgage market, even after the government abandoned its own plans to encourage lower deposit mortgages in the Spring Budget. This new product has the potential to help some first-time buyers who fit the affordability criteria, but are struggling…
Read More
Breaking News

Breaking Property News – 27/03/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   Coadjute ahead of the game as they are already licensed to provide digital TA6 Forms to property stakeholders This week, the Law Society announced its TA6 Form will now include Material Information as per the the National Trading Standards Estate and Letting Agency Team…
Read More
Breaking News

Breaking Property News – 26/03/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   Sharing Success: The Guild Conference and Awards celebrate Member achievements The QEII Centre in Westminster, London, was abuzz with excitement on Friday, 22 March 2024, as The Guild of Property Professionals hosted its highly anticipated annual Guild Conference and Awards. Under the theme ‘Sharing…
Read More