Essential Marketing Tips for Estate Agents
The UK property industry is becoming more and more competitive as traditional estate agency is now being opened up to expanding setups such as working from home, online estate agents, AI and more. Whereas years before your local knowledge and length of time serving your community would be a key factor in consumer choice, the market has changed and it can suddenly be your trending videos on TikTok which will be the all important key factor.
Amazingly, there are some 16.8 Million (76 percent aged between 15 and 24 years) with a TikTok account in the UK.
The market place is awash with varying estate agents attracting audiences both online and off, the traditional high street agency competing against that new online agency for both valuations and buyers. Today, there is not just one action required to being a successful estate agency, you need to master several. Consumers have a great choice to run with catering for all preferences from those wishing to use the old fashioned themed agency to those not requiring to walk into an office and happy to conduct business by email – Those wanting property details sent by post to those preferring to watch property videos on Youtube.
Essential Marketing Tips for Estate Agents:
Stick to a theme: Whether you have been in the industry for generations to being a new kid on the block, it is good practise to use this identity and build yourself a theme around your agency’s history.
Mastering PropTech: The are many property technology services out there designed to save you time and earn your agency more money. From lead generation to auto responses, rental fault reporting to key management, there will be a proptech option out there to supply a service that is usually easily integrated to your current online setup.
Mastering your Website: Simply having a website is not enough today, it is all about functionality, design, ranking on Google (SEO) and more. There are several estate agency website design companies that give great, up to date templates to choose from and most will be geared up purely for estate and letting agents. Websites today are vastly different to those of ten years ago. Have you a blog on your website and do you regularly release articles for your readers?
Mastering Social Media: A must is to simply have your estate agency present on Facebook and maybe one other social media platform, but you should really look to further your brand exposure by being creative and active – No more will one post a year be enough! Think about daily posts on property listings, advice and tips, events locally and more – Also join local groups and be active within.
Studying Competition: Have you seen what your rivals are up to recently, are they killing it on social media – are they offering video tours on all new valuations – are they sponsoring local events?
Creativity: Estate agents are making a name for themselves across social media, personalities are being born and importantly brands are being exposed and leads created. Would you like to advertise your property with a local TikTok estate agency negotiator star who’s just had one million views on their latest property video?
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