Estate Agencies Videos starring Themselves:

March 1, 2022

Today we are seeing more and more video content within the estate agency sector and this isn’t in reference to one of Channel 4’s broadcasts such as Kirsty Allsop and Phil Spencer in Location, Location, Location or even The Great House Giveaway. Here I am referencing those videos that are being created by the estate agents themselves in order to promote them and their services. Local estate agents braving the bright lights of the video camera in order to warm clients to their agency or even to showcase their more prized listings.

It is a number of years since I was heavily involved in property videos (I founded Property on Video) where I was turning out video property tours (with a handheld camera I might add) for agencies across London, an era when not even a dedicated URL field was available on Rightmove for such innovations of advertising property with videos!

I am pleased to see that I was merely ahead of the curve and today many estate agents embrace video marketing and we tend to see more and more senior level professionals facing videos which is a big positive. For sure most will not be interested in furthering their acting / stage careers, but instead wanting to make themselves / their agency far more approachable.

The public have for a long time been influenced by famous faces and especially those they see on video (or television) and as we have far more video sources to entertain ourselves by (television, internet, social media) then the opportunity for stardom increases. Sometimes viewing figures on (live) videos on YouTube will outdo those on main stream television / satellite / internet channels.

I thought I would take a look and share some videos being created by estate agencies to give you an idea of the good work being done:

 

David Lee Estates (YouTube Channel) – Probably one of the busiest estate agencies with videos and offering a wonderful diversity on content from local business interviews to property video tours with presenters.

Maurice Kilbride Estate Agency (YouTube Channel) – An estate agency that likes to embrace innovation and certainly social media with property video tours presented by Maurice Kilbride himself.

Lawrence Rand Estate Agents (YouTube Channel) – Recently focusing on local market reports and local business interviews.

Agents4u Estate Agent Northwich (YouTube Channel) – Previously just basic audio tours of property though now full on videos of clients reviewing their customer experiences.

Michael Graham Living (YouTubeChannel) – Though 99% property video tours we have some engagement with the office staff and the video above gives us a great little insight in to ‘a day in the life of an estate agent’.

Haart Estate Agents (YouTube Channel) – Providing great personally presented property videos that really engage well the viewers.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Real-life value of the most famous Christmas film homes

The real-life value of the most famous Christmas film homes, from budget classics to multimillion-pound mansions New research has gathered and analysed the estimated valuations of real homes featured in popular Christmas films, ranking them by cost. The priciest homes are featured in The Holiday, Trading Places, and Home Alone, with Amanda’s home from The…
Read More →
Estate Agent Talk

77% of buyers refuse to buy a flood risk property

Despite 4.7 million English homes facing flood risk New research from Lyons Bowe has revealed that 77% of homebuyers would not consider purchasing a property in a flood risk area, despite more than 4.7 million homes across England currently being deemed at risk of flooding. The findings come as the Government launches a new flood taskforce amid…
Read More →
Letting Agent Talk

Poor Communication becomes Expensive at Scale

The hidden cost of fragmented property management By Adam Hills, Client Services Director, LRG Living Markets A landlord asks for an update on a repair. The property manager asks the contractor, who is waiting for access from the tenant. Meanwhile, the accounts team has received an invoice but cannot tell whether the work is complete.…
Read More →
Estate Agents should not all look the same
Estate Agent Talk

When Estate Agents Decide to Go Solo

Leaving an established estate agency to work independently gives experienced agents more control over fees, client service and working hours. It also brings responsibility for compliance, cash flow and every part of the customer experience. Before handing in your notice, test the idea against realistic sales volumes, local competition and the amount of time you…
Read More →
Estate Agent Talk

What Should Buyers Ask Before Reserving a New Build?

Research from Skipton Building Society has found that 44% of aspiring first time buyers would rather buy a new build than an older property, with just 30% favouring an older build. Modern fittings and appliances were the biggest draw, cited by over half of those who preferred a new build, alongside the promise of lower…
Read More →
Breaking News

The UK cities with the largest property price increases revealed

A new study has unveiled the most challenging UK cities for first-time buyers. Newry leads Northern Ireland’s ranking, with a property price increase of 12.8%, while Hull leads Great Britain’s ranking, recording an increase of 6.6%. The research examined data from HM Land Registry to reveal the cities that have faced the highest property price…
Read More →