Estate Agencies Videos starring Themselves:

Today we are seeing more and more video content within the estate agency sector and this isn’t in reference to one of Channel 4’s broadcasts such as Kirsty Allsop and Phil Spencer in Location, Location, Location or even The Great House Giveaway. Here I am referencing those videos that are being created by the estate agents themselves in order to promote them and their services. Local estate agents braving the bright lights of the video camera in order to warm clients to their agency or even to showcase their more prized listings.

It is a number of years since I was heavily involved in property videos (I founded Property on Video) where I was turning out video property tours (with a handheld camera I might add) for agencies across London, an era when not even a dedicated URL field was available on Rightmove for such innovations of advertising property with videos!

I am pleased to see that I was merely ahead of the curve and today many estate agents embrace video marketing and we tend to see more and more senior level professionals facing videos which is a big positive. For sure most will not be interested in furthering their acting / stage careers, but instead wanting to make themselves / their agency far more approachable.

The public have for a long time been influenced by famous faces and especially those they see on video (or television) and as we have far more video sources to entertain ourselves by (television, internet, social media) then the opportunity for stardom increases. Sometimes viewing figures on (live) videos on YouTube will outdo those on main stream television / satellite / internet channels.

I thought I would take a look and share some videos being created by estate agencies to give you an idea of the good work being done:

 

David Lee Estates (YouTube Channel) – Probably one of the busiest estate agencies with videos and offering a wonderful diversity on content from local business interviews to property video tours with presenters.

Maurice Kilbride Estate Agency (YouTube Channel) – An estate agency that likes to embrace innovation and certainly social media with property video tours presented by Maurice Kilbride himself.

Lawrence Rand Estate Agents (YouTube Channel) – Recently focusing on local market reports and local business interviews.

Agents4u Estate Agent Northwich (YouTube Channel) – Previously just basic audio tours of property though now full on videos of clients reviewing their customer experiences.

Michael Graham Living (YouTubeChannel) – Though 99% property video tours we have some engagement with the office staff and the video above gives us a great little insight in to ‘a day in the life of an estate agent’.

Haart Estate Agents (YouTube Channel) – Providing great personally presented property videos that really engage well the viewers.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Popping the Asking Price Bubble

Where in the Uk Can Buyers Snap Up Property Bargains and Where Properties Go for a Premium Above Asking Price   New research from fast selling property company, Upstix has uncovered the UK’s most surprising postcodes for snapping up a property at bargain prices this year, highlighting a widening gap between sellers’ expectations and the…
Read More
Rightmove logo
Breaking News

Highest demand to lease office space since pre-pandemic

The latest insights from the UK’s number one commercial property website Rightmove, reveals that the number of unique enquiries to lease office space is at its highest point since pre-pandemic, as businesses look for spaces that meet modern requirements. Demand to lease office space is 19% higher than the same period a year ago and…
Read More
Planning disputes on new build land
Estate Agent Talk

Planning consultations for major infrastructure to be streamlined

Robert Bruce, a planning and infrastructure partner at law firm Freeths LLP, said he: “Welcomed the change as a significant step to speeding up the DCO process and the focus on the quality and effectiveness of the consultation, rather than box ticking and a risk averse approach to pre-application consultation due to the current legal…
Read More
Breaking News

‘The property ladder pulls further away’ warns Open Property Group

For many first-time buyers across England, the dream of homeownership continues to slip further out of reach. Despite rising wages, soaring house prices are making it harder than ever to get on the property ladder. A leading UK professional house buying company ‘Open Property Group’ based in Buckinghamshire UK, has raised concerns over the ongoing…
Read More
Estate Agent Talk

How Long It Takes to Buy a House in the UK: 5 Common Delays That Can Slow Down Your Home Purchase

Wondering how long it takes to buy a house in the UK? The average timeline ranges from 8 to 22 weeks, but even that can stretch significantly due to unexpected delays, especially if you’re a first-time buyer or caught in a chain. That’s why working with experienced professionals like Belvoir — one of the UK’s…
Read More
Love or Hate Rightmove
Breaking News

Rightmove to host Renters’ Rights Bill webinar with Guild of Lettings

Rightmove is hosting a live and interactive webinar session with the Guild of Lettings to help agents get Renters’ Rights Ready. The webinar will take place from 10:00am – 11:00am on Wednesday 23rd April. Susie Crolla, Managing Director for the Guild of Lettings, will be joining Rightmove to help agents with questions they may have about…
Read More