Estate Agency Domain Authority

February 18, 2022

Let’s start things off with explaining what is domain authority: Your domain authority or your DA score is quite simply how well your website will rank on search engines. The point scoring (scale) is from 1 (worst) to 100 (best), the higher the score you have then the higher will be the ranking of your website. This DA scale was first created by MOZ (SaaS Company) and you can still take a free DA score test today by visiting the MOZ website here.

Now that you understand that domain authority is relevant to how you rank on search engines then you will be eager to know how to improve your score. You will want the likes of Google presenting your website within the natural search results for when internet users are searching either directly for your name, the property you are likely to be selling or other relevant key words.

To improve your domain authority for your estate agency website the following actions are advisable:

  • Have a professionally built website that loads quickly and is simple to navigate. A website that has a good site structure will enable it to be crawled by Google thus presented on search results. Potential top tip: Register your domain name expiry date for several years in advance.
  • Create quality content on your website with keyword rich articles that should have carefully thought out titles and wording. Make sure to include external links out on each article you write and to include internal links back to other relevant articles on your own website.
  • Work on backlinks where your website is reference with a link on quality third party websites. The more times that Google sees your website being referenced elsewhere then the higher it will present you in their search results. Potential top tip: Research all websites that reference your website link as sometimes these maybe be bad websites / spam filled sites and this will have a negative impact on your DA score (ask for your links to be removed).
  • Social media is key when it comes to your DA where once again the more content you place on the main channels and the more frequently you content is re-shared / commented on pushes you up the Google ranking.

Content marketing is very important in todays world if you want to be discovered. Think about having a selection of articles each titled on relevant subjects such as:

  • Local region information
  • Advice on how to buy and sell property
  • Presenting your property for sale
  • Money saving advice
  • Mortgage advice
  • Legal advice

The more target and local you can keep your content then the more likely that local people will find you on Google. Think ‘Where to buy cheap property in Guildford‘ over ‘Finding cheap property in the UK‘.

 

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

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