Estate Agency Domain Authority

February 18, 2022

Let’s start things off with explaining what is domain authority: Your domain authority or your DA score is quite simply how well your website will rank on search engines. The point scoring (scale) is from 1 (worst) to 100 (best), the higher the score you have then the higher will be the ranking of your website. This DA scale was first created by MOZ (SaaS Company) and you can still take a free DA score test today by visiting the MOZ website here.

Now that you understand that domain authority is relevant to how you rank on search engines then you will be eager to know how to improve your score. You will want the likes of Google presenting your website within the natural search results for when internet users are searching either directly for your name, the property you are likely to be selling or other relevant key words.

To improve your domain authority for your estate agency website the following actions are advisable:

  • Have a professionally built website that loads quickly and is simple to navigate. A website that has a good site structure will enable it to be crawled by Google thus presented on search results. Potential top tip: Register your domain name expiry date for several years in advance.
  • Create quality content on your website with keyword rich articles that should have carefully thought out titles and wording. Make sure to include external links out on each article you write and to include internal links back to other relevant articles on your own website.
  • Work on backlinks where your website is reference with a link on quality third party websites. The more times that Google sees your website being referenced elsewhere then the higher it will present you in their search results. Potential top tip: Research all websites that reference your website link as sometimes these maybe be bad websites / spam filled sites and this will have a negative impact on your DA score (ask for your links to be removed).
  • Social media is key when it comes to your DA where once again the more content you place on the main channels and the more frequently you content is re-shared / commented on pushes you up the Google ranking.

Content marketing is very important in todays world if you want to be discovered. Think about having a selection of articles each titled on relevant subjects such as:

  • Local region information
  • Advice on how to buy and sell property
  • Presenting your property for sale
  • Money saving advice
  • Mortgage advice
  • Legal advice

The more target and local you can keep your content then the more likely that local people will find you on Google. Think ‘Where to buy cheap property in Guildford‘ over ‘Finding cheap property in the UK‘.

 

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

How to market to Estate Agents UK

The UK’s property sales and letting industry is quite sizable in both volume of work and those employed within. Some 25 million dwellings in England alone exist and there were estimated to be approximately 55,500 estate agents working in the United Kingdom as of the second quarter of 2024. Up and down the country, in…
Read More →
Letting Agent Talk

Preventative Measures to Reduce the Risk of Emergencies in a Rental Home

Ensuring that a rental home is safe and well-maintained is essential for both landlords and tenants. Emergencies in a rental property can lead to significant stress, financial loss, and potential damage. However, by implementing preventative measures, landlords and tenants alike can reduce the risk of emergencies and create a safer living environment. This guide provides…
Read More →
Estate Agent Talk

Understanding the Metrics Used by Estate Agents to Determine Your Home’s Worth

Determining the value of a property can sometimes feel like a complex process shrouded in mystery. However, understanding the various metrics and considerations that estate agents use to assess your home’s worth can demystify the process and empower you as a homeowner. This blog will provide a comprehensive guide to the key factors estate agents…
Read More →
Breaking News

Breaking Property News 15/11/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   Digital transformation of real estate drives profitability Press Release – London 14th November 2024 – Following the October budget, estate agents across the UK are seeking new ways to adapt to an evolving property market. Rising costs and shifting buyer expectations have driven a need…
Read More →
Estate Agent Talk

Labour’s Vision for Homeowners and Renters: Key Changes to Expect

The UK housing market continues to be a complex and often challenging landscape for both homeowners and renters. Labour’s vision for housing reform aims to address longstanding issues in affordability, security, and sustainability, setting out a series of policy proposals that could reshape the property market. Whether you are a homeowner, a renter, or an…
Read More →
Letting Agent Talk

The pros and cons of renting to students: is it the right choice for you?

Student properties are no different in term of quality and facilities than any other type of private rental. And although landlords may have to spend a fair amount on setting up and properly maintaining student lets, they can also charge a good market rent. To help you decide whether letting to students might be worthwhile…
Read More →