Estate Agency Domain Authority

February 18, 2022

Let’s start things off with explaining what is domain authority: Your domain authority or your DA score is quite simply how well your website will rank on search engines. The point scoring (scale) is from 1 (worst) to 100 (best), the higher the score you have then the higher will be the ranking of your website. This DA scale was first created by MOZ (SaaS Company) and you can still take a free DA score test today by visiting the MOZ website here.

Now that you understand that domain authority is relevant to how you rank on search engines then you will be eager to know how to improve your score. You will want the likes of Google presenting your website within the natural search results for when internet users are searching either directly for your name, the property you are likely to be selling or other relevant key words.

To improve your domain authority for your estate agency website the following actions are advisable:

  • Have a professionally built website that loads quickly and is simple to navigate. A website that has a good site structure will enable it to be crawled by Google thus presented on search results. Potential top tip: Register your domain name expiry date for several years in advance.
  • Create quality content on your website with keyword rich articles that should have carefully thought out titles and wording. Make sure to include external links out on each article you write and to include internal links back to other relevant articles on your own website.
  • Work on backlinks where your website is reference with a link on quality third party websites. The more times that Google sees your website being referenced elsewhere then the higher it will present you in their search results. Potential top tip: Research all websites that reference your website link as sometimes these maybe be bad websites / spam filled sites and this will have a negative impact on your DA score (ask for your links to be removed).
  • Social media is key when it comes to your DA where once again the more content you place on the main channels and the more frequently you content is re-shared / commented on pushes you up the Google ranking.

Content marketing is very important in todays world if you want to be discovered. Think about having a selection of articles each titled on relevant subjects such as:

  • Local region information
  • Advice on how to buy and sell property
  • Presenting your property for sale
  • Money saving advice
  • Mortgage advice
  • Legal advice

The more target and local you can keep your content then the more likely that local people will find you on Google. Think ‘Where to buy cheap property in Guildford‘ over ‘Finding cheap property in the UK‘.

 

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Solutions to fix construction skills

The Centre for Social Justice (CSJ) has released a report titled, ‘Skills to Build: Fixing Britain’s construction workforce crisis.’ After speaking to several organizations and having roundtables to garner a wide understanding of the sectors’ perspectives and needs, they have proposed twenty six recommendations that will fix the issues underpinning the skills crisis. Richard Beresford,…
Read More →
Breaking News

Budget Commentary – Mansion Tax, Business Rates & Planning Reform

Andrew Teacher, Co-founder at LauderTeacher, one of the UK’s leading advisors on real estate communications, investor relations and a former spokesman for the BPF, comments on the potential Budget. Mansion tax “Nobody likes paying tax, but the reality is a council tax revaluation is long overdue. Rather than distorting the market, which is what a…
Read More →
Rightmove logo
Breaking News

Budget 2025 market data & home-mover and agent insight

Speculation about property tax changes is fuelling uncertainty across much of the market Rightmove research found that home-movers would favour staggered stamp duty payments, while a poll of estate agents also suggested that staggered payments would be a preferable change to shifting payment to the seller Rightmove data on rumoured property tax changes Mansion Tax…
Read More →
Breaking News

Breaking Property News 24/11/25

Daily bite-sized proptech and property news in partnership with Proptech-X. Symple resolves four core issues in the new Renter’s Rights Act Automating compliance in the new PRS landscape   The Renters’ Rights Act has raised the bar for private landlords in England in terms of property condition, hazard resolution, evidence of compliance and regulatory registration. Symple…
Read More →
Breaking News

What does Rachel Reeves have in store for the UK property market?

With the Autumn Budget now just days away, speculation is mounting that the Chancellor, Rachel Reeves, will use property taxation as a central tool to address the widely reported fiscal shortfall of between £20bn and £40bn. As a result, the housing market has entered a period of caution, with asking prices falling 1.8 percent in…
Read More →
Letting Agent Talk

Why Property Guarantors Need Legal Advice Before Signing

When it comes to property deals, it’s natural to look for additional support, especially when you’re not fully confident about meeting the terms of the agreement. This is where a guarantor comes into play, as they step in to give the property owner some assurance. The idea of helping someone you trust can feel quite…
Read More →