Estate Agency Domain Authority

Let’s start things off with explaining what is domain authority: Your domain authority or your DA score is quite simply how well your website will rank on search engines. The point scoring (scale) is from 1 (worst) to 100 (best), the higher the score you have then the higher will be the ranking of your website. This DA scale was first created by MOZ (SaaS Company) and you can still take a free DA score test today by visiting the MOZ website here.

Now that you understand that domain authority is relevant to how you rank on search engines then you will be eager to know how to improve your score. You will want the likes of Google presenting your website within the natural search results for when internet users are searching either directly for your name, the property you are likely to be selling or other relevant key words.

To improve your domain authority for your estate agency website the following actions are advisable:

  • Have a professionally built website that loads quickly and is simple to navigate. A website that has a good site structure will enable it to be crawled by Google thus presented on search results. Potential top tip: Register your domain name expiry date for several years in advance.
  • Create quality content on your website with keyword rich articles that should have carefully thought out titles and wording. Make sure to include external links out on each article you write and to include internal links back to other relevant articles on your own website.
  • Work on backlinks where your website is reference with a link on quality third party websites. The more times that Google sees your website being referenced elsewhere then the higher it will present you in their search results. Potential top tip: Research all websites that reference your website link as sometimes these maybe be bad websites / spam filled sites and this will have a negative impact on your DA score (ask for your links to be removed).
  • Social media is key when it comes to your DA where once again the more content you place on the main channels and the more frequently you content is re-shared / commented on pushes you up the Google ranking.

Content marketing is very important in todays world if you want to be discovered. Think about having a selection of articles each titled on relevant subjects such as:

  • Local region information
  • Advice on how to buy and sell property
  • Presenting your property for sale
  • Money saving advice
  • Mortgage advice
  • Legal advice

The more target and local you can keep your content then the more likely that local people will find you on Google. Think ‘Where to buy cheap property in Guildford‘ over ‘Finding cheap property in the UK‘.

 

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Estate Agent Talk

Closing the gap on client relationships and recommendations

New research from iamproperty has highlighted the growing disconnect between what buyers and sellers want from their agent and what they experience, which could be killing recommendations from happy clients. iamproperty’s quarterly consumer survey revealed that only a third of respondents (32%)¹ would recommend their agent following their experience. With many agents relying on recommendations…
Read More
Estate Agent Talk

Northern Ireland to expect over 25,000 new home movers

Belfast-based estate agency John Minnis has revealed that Northern Ireland is to welcome an estimated 25,000- 30,000 new arrivals from the UK and Europe over the next five years, as migration to the region reaches its highest levels in more than a decade. Recent figures show that 11,700 people relocated from other parts of the…
Read More
Breaking News

Red tape and rising costs stifling new-build availability across the capital

The latest analysis from London estate agent, Benham and Reeves, has revealed how protracted building timelines are preventing the capital’s housebuilders from delivering the level of new-build housing stock required to meet demand, with new homes currently accounting for just 7.5% of all properties listed for sale across London. Benham and Reeves analysed the latest…
Read More
Estate Agent Talk

UK’s new wave of ‘second cities’ offers strongest yield growth for property investors

The latest research from West One Loans has found that whilst investors may continue to favour the nation’s key cities such as London, Birmingham, and Manchester, a new wave of ‘second cities’ is delivering the strongest growth in rental yields. These emerging markets are offering investors the chance to achieve attractive returns, driven by rising…
Read More
Estate Agent Talk

Decline in change of use further constricting housing supply

Jonathan Samuels, CEO of Octane Capital, believes that a decline in conversion projects could ultimately prevent the Government from hitting its ambitious housing delivery targets, as the firm’s latest analysis has revealed that the number of homes created through change of use has fallen sharply in the last five years. Octane Capital analysed official Government…
Read More
Rightmove logo
Breaking News

Annual price fall driven by south, which could be harder hit by rumoured property taxes

The average price of property coming to the market for sale rises by 0.4% (+£1,517) this month to £370,257. However, average new seller asking prices are now 0.1% below this time last year following several months of muted price growth The dip in annual prices is driven by London and the south, as the south…
Read More