Estate Agency Domain Authority

Let’s start things off with explaining what is domain authority: Your domain authority or your DA score is quite simply how well your website will rank on search engines. The point scoring (scale) is from 1 (worst) to 100 (best), the higher the score you have then the higher will be the ranking of your website. This DA scale was first created by MOZ (SaaS Company) and you can still take a free DA score test today by visiting the MOZ website here.

Now that you understand that domain authority is relevant to how you rank on search engines then you will be eager to know how to improve your score. You will want the likes of Google presenting your website within the natural search results for when internet users are searching either directly for your name, the property you are likely to be selling or other relevant key words.

To improve your domain authority for your estate agency website the following actions are advisable:

  • Have a professionally built website that loads quickly and is simple to navigate. A website that has a good site structure will enable it to be crawled by Google thus presented on search results. Potential top tip: Register your domain name expiry date for several years in advance.
  • Create quality content on your website with keyword rich articles that should have carefully thought out titles and wording. Make sure to include external links out on each article you write and to include internal links back to other relevant articles on your own website.
  • Work on backlinks where your website is reference with a link on quality third party websites. The more times that Google sees your website being referenced elsewhere then the higher it will present you in their search results. Potential top tip: Research all websites that reference your website link as sometimes these maybe be bad websites / spam filled sites and this will have a negative impact on your DA score (ask for your links to be removed).
  • Social media is key when it comes to your DA where once again the more content you place on the main channels and the more frequently you content is re-shared / commented on pushes you up the Google ranking.

Content marketing is very important in todays world if you want to be discovered. Think about having a selection of articles each titled on relevant subjects such as:

  • Local region information
  • Advice on how to buy and sell property
  • Presenting your property for sale
  • Money saving advice
  • Mortgage advice
  • Legal advice

The more target and local you can keep your content then the more likely that local people will find you on Google. Think ‘Where to buy cheap property in Guildford‘ over ‘Finding cheap property in the UK‘.

 

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Rental stock availability in England rises by 19.7%

The latest rental stock analysis from Adiuvo, the UK’s leading provider of 24/7 property management solutions, reveals that tenants in England are benefitting from a 19.7% increase in stock over the 12 months leading up to Q3 2025. In some areas of the country, annual stock growth easily exceeded 50%. Adiuvo has analysed rental listings…
Read More
Breaking News

Tenant demand continues to climb in Q3 as rental market shows no signs of cooling

The latest market analysis by Dwelly, one of the UK’s leading lettings acquisition and success planning experts, has revealed that tenant demand continued to climb across the rental sector during the third quarter of this year, with West Sussex home to the highest demand, whilst Rutland saw the largest quarterly increase. Dwelly’s Rental Demand Index* analyses…
Read More
Breaking News

Halifax House Price Index for September 2025 – Thoughts from the Industry

Halifax House Price Index for September 2025. The latest index shows that: On a monthly basis, house prices fell by -0.3% between August and September 2025. However, house prices were up 1.3% on an annual basis. The new average house price now sits at £298,184. Thoughts from the Industry. Nathan Emerson, CEO of Propertymark, comments:…
Read More
Breaking News

Halifax House Price Index for September 2025

House prices in September 2025 were -0.3% lower than the same month a year earlier. Average house price – £298,184 Monthly change -0.3% Quarterly change +0.4% Annual change +1.3%   Amanda Bryden, Head of Mortgages, Halifax, said: “The average UK house price edged down by -0.3% (£794) in September, following a modest rise in August.…
Read More
New Build for Merseyside
Breaking News

First-time buyer demand falls sharply

First-time buyer demand falls sharply across Britain’s major cities, with Nottingham leading the decline The latest research by Yopa has shown that first-time buyer demand has dropped significantly across a number of major British cities, with Nottingham seeing the sharpest decline since the start of the year. Yopa analysed first-time buyer (FTB) demand based on…
Read More
Breaking News

Families to save hundreds of pounds through major homebuying overhaul

·        Buying or selling a home to be faster, cheaper, and easier under common-sense reforms ·        First-time buyers to save £710 on average, putting money back into people’s pockets ·        Proposals will halve number failed transactions, preventing last minute fall throughs, slashing weeks off the process and driving up standards across the board Hundreds of thousands of first-time…
Read More