Estate Agents – 1 minute read – If it’s good enough for Google……..

August 17, 2016

I think most people would agree that Google is a pretty successful outfit.

The undisputed Heavyweight Champion of the internet search has entrenched itself in our everyday lives.

The people at Google are smart – very smart.

So smart are these digital geniuses that they send out fliers. Yep. They do. I’ve just had one.

Our postman delivered a mail out through the letterbox from them yesterday advertising a special offer they are running on their Ad Words service.

So if the World’s biggest online search engine uses direct mail what does that mean for estate agents?

For me the message is clear – don’t be scared to use different, even ‘old fashioned’, ways of getting in front of your customer.

Sure it pays to have a great online presence, and yes having a social media profile (when done properly) can build rapport with your market BUT don’t dismiss direct mail IF it passes the three finger test.

  • Is it interesting? Not – ‘We have 10000000 people looking for a home like yours.’
  • Is it entertaining? Write as if you are having a chat not giving a dull lecture.
  • Is it informative? Are you sharing useful information about the local area, property market or something that falls under the ‘help not hype’ header.

If direct mail outs are good enough for Google then they’re good enough for me and my clients.

Thanks for reading and here’s to your next instruction.

Jerry

PS: Big shout to all of you who gave me feedback on my PR training for estate agents idea. The first sessions are taking place in September.

PPS: I’ve a belting example of an interesting, entertaining and informative mailer I can share with you just ping me an email to Jerry@propertyprexpert.co.uk – saying ‘Three Fingers’.

 

You May Also Enjoy

Breaking News

Record number of contacts for The Property Ombudsman

• 73,035 consumers contacted The Property Ombudsman in 2024 • 19,495 property businesses registered • £1.49 million awarded to consumers • 7,823 enquiries were related to tenant issues • 4,980 cases resolved by early resolution and formal investigation • 71% of cases resolved by formal investigation were found in favour of the consumer • 2,107…
Read More →
Home and Living

Exercise Equipment Movers Services Los Angeles: 8 Excellent Ways for Easy Home Gym Relocation

The city of Los Angeles is a very vibrant city and one that presents challenges that are quite different from most other cities of the country. Los Angeles is known for having a diverse and vibrant culture which can be experienced both in small neighborhoods as well as in the city’s core. Los Angeles, a…
Read More →
Estate Agent Talk

How to Choose an Air Conditioning Installation Engineer

With rising temperatures becoming more common in the UK, many homeowners are considering installing air conditioning systems to maintain comfortable indoor environments. However, selecting the right professional to handle your air conditioning installation is crucial for ensuring safety, efficiency, and compliance with regulations. This comprehensive guide will help you navigate the process of choosing a…
Read More →
Breaking News

Over Half of UK Property Investors Plan to Expand Portfolios in 2025

  Portfolio Growth: 54% of investors intend to increase the size of their portfolios, with 73% aiming to diversify geographically and 75% sectorally, reflecting a strategic approach to growth. London Leads Again: Cited by 46% of respondents, London has regained its crown as the most attractive region, followed by the East of England at 42%.…
Read More →
Home and Living

Why Walk-In Baths Can Enhance the Value of Your Home and Property

Walk-in baths are becoming an increasingly popular feature in modern homes, and for good reason. With an ageing population, a greater emphasis on accessible design, and a desire for luxury upgrades, walk-in baths offer both practical and aesthetic advantages. Beyond their health and convenience benefits, they can also significantly enhance your property’s value. Increased Accessibility…
Read More →
Rightmove logo
Breaking News

Prices reach new record despite more subdued late Spring market

New seller asking prices rise by 0.6% (+£2,335) this month to a new record of £379,517. However, this month’s seasonal price increase is the lowest at this time of year since 2016, as the decade-high number of homes for sale limits price growth The traditionally strong late Spring market is more subdued following a busy…
Read More →