Estate Agents – 1 minute read – If it’s good enough for Google……..

August 17, 2016

I think most people would agree that Google is a pretty successful outfit.

The undisputed Heavyweight Champion of the internet search has entrenched itself in our everyday lives.

The people at Google are smart – very smart.

So smart are these digital geniuses that they send out fliers. Yep. They do. I’ve just had one.

Our postman delivered a mail out through the letterbox from them yesterday advertising a special offer they are running on their Ad Words service.

So if the World’s biggest online search engine uses direct mail what does that mean for estate agents?

For me the message is clear – don’t be scared to use different, even ‘old fashioned’, ways of getting in front of your customer.

Sure it pays to have a great online presence, and yes having a social media profile (when done properly) can build rapport with your market BUT don’t dismiss direct mail IF it passes the three finger test.

  • Is it interesting? Not – ‘We have 10000000 people looking for a home like yours.’
  • Is it entertaining? Write as if you are having a chat not giving a dull lecture.
  • Is it informative? Are you sharing useful information about the local area, property market or something that falls under the ‘help not hype’ header.

If direct mail outs are good enough for Google then they’re good enough for me and my clients.

Thanks for reading and here’s to your next instruction.

Jerry

PS: Big shout to all of you who gave me feedback on my PR training for estate agents idea. The first sessions are taking place in September.

PPS: I’ve a belting example of an interesting, entertaining and informative mailer I can share with you just ping me an email to Jerry@propertyprexpert.co.uk – saying ‘Three Fingers’.

 

You May Also Enjoy

Breaking News

Rental price and average salary tracker – September 2025

London and South East see biggest dips in required rental salary year-on-year London and the South East saw the sharpest dips year-on-year in the average salary needed in order to rent the average home in that area. London saw a 4.2% drop, whilst the South East saw a decline of 2.9%. Yorkshire and Humberside saw…
Read More →
buying at auction uk
Breaking News

The cities where buying beats renting – with just a 5% deposit

British first-time buyer mortgage payments are typically 17% cheaper than renting, even with a low 5% deposit The average 5% deposit is £11,412 based on a typical first-time buyer property price of £228,233 Among major cities outside London, the biggest gap between owning and renting is in Glasgow, where buyers could save more than £4,750…
Read More →
Rightmove logo
Breaking News

Rightmove’s Weekly Mortgage Rates Tracker

Average rates for 2-year and 5-year fixed-rate mortgages   Term Average rate Weekly change Yearly change 2-year fixed 4.51% +0.00% -0.37% 5-year fixed 4.55% +0.01% +0.01%   Lowest rates for 2-year and 5-year fixed-rate mortgages   Term Lowest rate Weekly change Yearly change 2-year fixed 3.77% +0.05% -0.07% 5-year fixed 3.97% +0.10% +0.29%   Average…
Read More →
Rightmove logo
Breaking News

Data and commentary from Rightmove on stamp duty reforms

Colleen Babcock, Rightmove’s property expert said: “We’ve been calling for stamp duty reform for some time now, as it’s a significant barrier for many people moving home. Abolishing it completely would remove one of the biggest barriers to moving, unlocking more moves at all stages of the property ladder. “Our data shows that only 5%…
Read More →
Breaking News

Second-time buyers dominate demand for longer term fixed mortgage deals

Second-time buyers are dominating demand for longer term fixed mortgage deals, fresh data from Moneyfacts Analyser can reveal. Of those looking for fixed term deals on moneyfactscompare.co.uk: Almost two-thirds (58%) of second-time buyers who compared mortgage deals using the moneyfactscompare.co.uk website were considering terms of three years or longer in the 30 days to 1…
Read More →
Breaking News

59% Increase in First Time Buyers in Summer 2025

The summer of 2025 saw a 59% increase in first-time buyers getting on the property ladder compared to the same period in 2024, according to a report by Compare My Move who surveyed users purchasing a house with a conveyancing solicitor.       Average Percentage of First-Time Buyers  Year  Entire Year  Summer Months  2024  66% …
Read More →