Find out why #video advertising will get you ahead of your competitors

Video advertising has been around for more than 10 years. But the production cost exceeded the value required to justify the investment. But now this is changing.

There are many points that indicate this:

Increase in video platforms – There are now many open platforms that accept videos. From the traditional YouTube channel to social media accounts like Facebook and Twitter.

More consumer demand – Consumers prefer videos and in fact are expected to account for over 80 percent of global internet traffic by 2019, according to areport by Cisco.

Less consumer time – Potential customers have less time and with all the noise from many sources, you have less eyeball time. So captivating content that can explain the proposition quickly and to the point is more important than ever.

Videos are the best content – We are interested more in videos than any other content. According to Facebook community update, 100 Million hours are being watched every day. That is 6 minutes of video content per person on the social network.

Even Buffer, social media publishing tool confirms that videos on Facebook have the highest engagement rate of any other content.

More video tools available – Creating or distributing videos are no longer expensive. There are many platforms that make this easy to do. From freelancer platforms like Fiverr or editing tools like Kizoa

How to build a video

The hardest part to making a video is the raw footage. Recording by going round with the mobile phone, though quick, a professional with the right equipment is always recommended.

You can purchase a tripod fairly cheaply, attach it to a HD Camera phone and start filming. This may get you best non-professional results as the video will be steady and look more well made.

Or if you hire a photographer anyway for your valuation photos. Enquire about the additional cost for raw footage for the property. They may give you a good price if they already have to attend.

Can’t record videos? You can even use photos and get a video slideshow built. This will still get more eyeballs than a traditional set of static photos. Plus you could add captions, making the video tour more informative than just static images.

Once the raw footage is captured, it needs to be edited. Remove unnecessary scenes and  add captions to slides.

Editing does not have to be expensive. As mentioned above there are many platforms that can help you build your content  – for example hiring a third party on Fiverr or Freelancer can cost as little as £5 per video.

Distribute your video

Create your video channel on YouTube. It will help you manage these files by creating a central library for all your videos.

And YouTube being a Google company. You will have the best algorithms in place to be found on search results, improving your long term SEO.

You can also embed the video HTML into your website; feed videos to property portals like Rightmove; post video content to Facebook or Twitter. Or even use in-branch as traditional TV advertising. All of which use the standard YouTube video format.

Checklist Tips

  • Capture content – Videos. Try to get the most presentable content you can afford.
  • Enhance content – Add other images, captions, floor plans, and a bit of self advertising to property videos
  • Edit Quickly – Use on-line freelancers or subscribe to simple video editing software
  • YouTube – Create a channel and create available property playlist
  • Landmax.pro – Add and upload videos to your website, Rightmove and TV Advertiser
  • Hootsuite – Create an account and post videos on your social channels

The importance of video should not be forgotten and in fact you should start to think of them as another major tool in your advertising arsenal.

As mentioned, according to statistics, there is huge demand for this type of content but ironically it is also the lowest chosen medium to be used by letting and estate agents.

So if you want to stand out – think video.

Alex Evans

You May Also Enjoy

small house bird box
Breaking News

UK First Time Buyers better off than many other global nations

Is it really that bad being a first-time buyer? UK better off than many other global nations when it comes to affordability The latest market analysis from Yopa, the full-service estate agents, reveals that first-time buyers (FTBs) in the UK may be paying 63% more to get a foot on the property ladder than they…
Read More
new build homes colchester essex
Breaking News

Building Safety Regulator Reform

The Government has announced reforms to the Building Safety Regulator, including leadership, process and investment. The changes are hoped to deliver 1.5 million homes. The reforms pave the way for creation of a single construction safety regulator, as recommended by the Grenfell Tower enquiry. David Smith, property litigation partner at London law firm Spector Constant…
Read More
Breaking News

New anti-money laundering rules now in effect: what landlords need to know

New anti-money laundering (AML) rules came into effect this month, marking a significant change for landlords and the lettings industry as a whole. The new rules mean financial sanctions checks are now required for all lettings, regardless of how much rent is charged. Here, Steve Bond, managing director of residential lettings for Beresfords, explains what…
Read More
Breaking News

What landlords need to know about the upcoming Renters Rights Bill

The government’s long-awaited Renters Rights Bill is one of the most significant overhauls of the private rental sector in decades. While it has not yet received royal assent, the legislation is expected to come into effect late this year, or early in 2026. With the bill moving closer to becoming law, Steven Bond, managing director…
Read More
Breaking News

Mortgage approvals bounce back in May

The latest figures show that: – Mortgage approvals on house purchases for May sat at 63,032 up 3.9% from 60,656 in April. The monthly increase seen in May marks the end of four months of previous decline, with approval levels having fallen each month since January of this year. Approvals are also 2.5% higher than…
Read More
Breaking News

Money and Credit – May 2025

Key points: Net borrowing of mortgage debt by individuals increased by £2.8 billion to £2.1 billion in May, following a large decrease in net borrowing of £13.8 billion to -£0.8 billion in April. Net mortgage approvals for house purchases increased by 2,400 to 63,000 in May. Approvals for remortgaging also increased by 6,200 to 41,500…
Read More