First Autumn rental price standstill as South East records annual fall

  • National asking rents outside London dropped by 0.2% in the third quarter of 2017, the first drop recorded at this time of year
  • Drop fuelled by the South East with rents down 2.3% on last quarter, and down annually for the first time, due to steadily increasing supply since last year’s second home stamp duty changes
  • In London asking rents are at their lowest at this time of year since 2013, though a drop in supply and increased demand could mean rental prices will start to rise again soon
  • Properties taking 8% longer to find a tenant outside London and 5% longer in London than in Q3 2016

We usually see asking rents for new properties coming on the market increase in the third quarter of the year, as historically it’s one of the busiest times for tenants looking for a new place. This year however, whilst demand is still strong, rents are pretty much at a standstill, down slightly by 0.2%. The national standstill comes as a result of South East prices dropping by 2.3%, and down annually for the first time over the past six years, at -1.9%.

Rightmove’s Head of Lettings Sam Mitchell explains: “Since last April’s second home stamp duty changes came in the supply of new rental properties in the South East has been steadily increasing, up 5.5% on this time last year. Agents are reporting that some investors looking for better yields are shifting their focus from London to instead buy in the surrounding counties of Surrey, Berkshire and Buckinghamshire. The increase in stock in the South East has led to softening in rents in some areas where there is less competition among tenants, but they are holding up in key commuter areas where tenant demand is strong.”

Asking rents in London have continued their downward trend this month, and are now actually at their lowest at this time of year since 2013, at an average of £1,920. New listings are down 3.7% in London on Q3 last year, the only region in the South to see a drop in new supply.

Mitchell continues: “Last year the supply of rental properties in London increased as much as 26% when investors rushed to buy ahead of the stamp duty changes, leading to cooling rents over the last 12 months in the capital. Now it appears that rental investors are starting to move their money away from London with a number of agents across London saying that investors are being replaced by first-time buyers. This is likely to constrict rental supply in the capital and lead to rents increasing again, so now would be a good time for prospective tenants to act, before this happens.”

Rightmove

UK Property news updates shared directly from Rightmove PLC - the country's leading property portal.

You May Also Enjoy

Breaking News

Why the postcode can make a big difference to your rebuild costs

93% of UK properties are insured for the wrong amount, according to research by RebuildCostASSESSMENT.com. The regional breakdown behind this figure shows why location still matters when calculating rebuild values. National figures demonstrate the scale of the issue and regional data helps show where inaccurate sums insured are more common. “Two similar properties in different…
Read More
Rightmove logo
Breaking News

New record rents as rental supply falls for first time since 2022

The average advertised rent of homes outside London has risen by 1.9% this quarter to a new record of £1,397 per calendar month, the first quarterly rent record since Q3 2025: The average advertised rents outside London is now 2.3% higher than a year ago, an increase from 1.6% last quarter London also reaches a…
Read More
Breaking News

Our predictions for the property market in the second half of 2026

Allison Thompson, Chief Lettings Officer, Leaders part of LRG. There is a lot going on right now that’s impacting the property market, both in terms of direct legislation and the wider economy: Global conflicts affecting consumer confidence and interest rates Ongoing cost of living issues challenging affordability for homeowners and renters The recent introduction of…
Read More
Breaking News

Breaking Property News 14/7/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   REVIEW: The Future of Real Estate Education: From Pedagogy to Technology Author Mr. Hugh Kelly, Ph.D., CRE Emeritus   Edited by Karen M. McGrath, Elaine M. Worzala, and Pernille H. Christensen. (Routledge, New York and London, 2026). 330 pp. ISBN 9781032625041. Paperback $70.99; hardcover $170.00; ebook…
Read More
Breaking News

Why 2026 is redefining responsibility in the private rented sector

The landlord rulebook has changed  Insurance experts warn that understanding where landlord obligations end and tenant responsibilities begin has never been more important, following the biggest legislative shake-up of the rental market in a generation. The implementation of the Renters’ Rights Act on 1st May 2026 has transformed the relationship between landlords and tenants, introducing…
Read More
Breaking News

Mortgage demand slowed in Q2

Mortgage demand softened as anticipated in the second quarter due to affordability pressures exacerbated by rising borrowing costs, Stonebridge reveals today. However, mortgage rates remain tricky to accurately predict while borrowers face being wrong-footed by renewed clashes in the Gulf, which sent oil prices and inflation expectations higher last week. Stonebridge mortgage and protection network’s…
Read More