First Autumn rental price standstill as South East records annual fall

  • National asking rents outside London dropped by 0.2% in the third quarter of 2017, the first drop recorded at this time of year
  • Drop fuelled by the South East with rents down 2.3% on last quarter, and down annually for the first time, due to steadily increasing supply since last year’s second home stamp duty changes
  • In London asking rents are at their lowest at this time of year since 2013, though a drop in supply and increased demand could mean rental prices will start to rise again soon
  • Properties taking 8% longer to find a tenant outside London and 5% longer in London than in Q3 2016

We usually see asking rents for new properties coming on the market increase in the third quarter of the year, as historically it’s one of the busiest times for tenants looking for a new place. This year however, whilst demand is still strong, rents are pretty much at a standstill, down slightly by 0.2%. The national standstill comes as a result of South East prices dropping by 2.3%, and down annually for the first time over the past six years, at -1.9%.

Rightmove’s Head of Lettings Sam Mitchell explains: “Since last April’s second home stamp duty changes came in the supply of new rental properties in the South East has been steadily increasing, up 5.5% on this time last year. Agents are reporting that some investors looking for better yields are shifting their focus from London to instead buy in the surrounding counties of Surrey, Berkshire and Buckinghamshire. The increase in stock in the South East has led to softening in rents in some areas where there is less competition among tenants, but they are holding up in key commuter areas where tenant demand is strong.”

Asking rents in London have continued their downward trend this month, and are now actually at their lowest at this time of year since 2013, at an average of £1,920. New listings are down 3.7% in London on Q3 last year, the only region in the South to see a drop in new supply.

Mitchell continues: “Last year the supply of rental properties in London increased as much as 26% when investors rushed to buy ahead of the stamp duty changes, leading to cooling rents over the last 12 months in the capital. Now it appears that rental investors are starting to move their money away from London with a number of agents across London saying that investors are being replaced by first-time buyers. This is likely to constrict rental supply in the capital and lead to rents increasing again, so now would be a good time for prospective tenants to act, before this happens.”

Rightmove

UK Property news updates shared directly from Rightmove PLC - the country's leading property portal.

You May Also Enjoy

Estate Agent Talk

69% of homebuyers would compromise on their property

New research from UK Property Development reveals that 69% of recent UK homebuyers would be willing to compromise on the property itself to live in a better location, while 65% say they would pay more for a home if the location was right. The findings, from a survey of 1,016 recent UK homebuyers*, highlight the…
Read More
Breaking News

The UK towns boasting +80% house price growth amid nationwide drop

For the first time since 2023, UK house prices have dropped. However, many areas are bucking the recent news, with strong growth overall in the last 5 and 10 years. The cash house buyers and property experts at Sell House Fast have compiled ‘The Property Prosperity Index’, revealing the best places to buy and sell property…
Read More
Estate Agent Talk

London remains destination of choice for international property wealth

The latest research from London lettings and estate agent, Benham and Reeves, has revealed that London accounts for 43% of all property titles owned by overseas companies across England and Wales, highlighting the capital’s enduring appeal as an international property investment destination. Benham and Reeves analysed the latest Land Registry Overseas Companies Ownership Data to…
Read More
to let sign 2025
Breaking News

First drop in rental supply in three years pushes rents higher

Rental growth set to accelerate to 4–5 per cent by the end of 2026 as higher mortgage rates keep would-be buyers renting for longer, reducing rental supply UK rents are 2.6 per cent higher in the 12 months to July 2026, up from 1.6 per cent in February and are on track to reach 4-5…
Read More
Breaking News

Breaking Property News 13/9/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   Sourced Living Chooses Genifea AI to support its branch network and its clients Sourced Living, the lettings and estate agency network of Sourced Property Group, has chosen Genifea to handle customer enquiries across its branches — in what is also the London-based platform’s first…
Read More
Rightmove logo
Breaking News

Back-to-school buyer bounce outpaces typical September uplift

New real-time analysis from the UK’s largest property platform Rightmove reveals that buyer demand received a stronger than usual back-to-school boost during the first week of September Buyer demand increased by 5% during the opening week of the month, significantly higher than the average increase of 0.4% seen over the same period during the last…
Read More