First-time buyer income to buy hits 54,000 according to Hometrack – industry comment

Director of Benham and Reeves, Marc von Grundherr, commented:

 

“City living has always carried a price premium and so the lack of appropriate income for first-time buyers in the UK’s most expensive cities is no new trend.

 

While this affordability gap may be growing, it is only a contributing fact in the recent price decline seen in London in particular. In fact, first-time buyers are one segment that has been largely undeterred by Brexit due to lower asking prices and their desire to get on the ladder at whatever cost, spurred by the continued affordability of mortgage products.

 

It is the lack of activity in the more meaningful areas of the market as a result of investor trepidation over Brexit that causing a much more notable impact to the rate of growth across the UK’s less affordable cities.

 

This is a temporary influence and while wage to property price ratio will remain an issue as it always has done, once the market breaks the shackles of political angst, prices growth will start to accelerate despite the larger price tags in the likes of the capital.”

 

Founder and CEO of Springbok Properties, Shepherd Ncube, commented:

 

“The financial barrier for first-time buyers will always be the hardest to overcome but while stricter mortgage regulations may be restricting buying power in the least affordable locations, they have been implemented for good reason.

 

However, you have to feel for those in London and the South East in particular, as city living is supposed to provide you with the additional income to stomach the higher cost of living in these urban hubs. But while house prices remain way out of reach for the majority, the wages available are barely adequate to cover the cost of renting, let alone buying.

 

Current market conditions remain delicate at present but the continued strength across the more affordable regional cities such as Liverpool, Belfast and Nottingham demonstrates the underlying resilience of the UK market.”

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Breaking News

Why 2026 is redefining responsibility in the private rented sector

The landlord rulebook has changed  Insurance experts warn that understanding where landlord obligations end and tenant responsibilities begin has never been more important, following the biggest legislative shake-up of the rental market in a generation. The implementation of the Renters’ Rights Act on 1st May 2026 has transformed the relationship between landlords and tenants, introducing…
Read More
Breaking News

Mortgage demand slowed in Q2

Mortgage demand softened as anticipated in the second quarter due to affordability pressures exacerbated by rising borrowing costs, Stonebridge reveals today. However, mortgage rates remain tricky to accurately predict while borrowers face being wrong-footed by renewed clashes in the Gulf, which sent oil prices and inflation expectations higher last week. Stonebridge mortgage and protection network’s…
Read More
Breaking News

Prime London buyer demand strengthens in Q2

aThe latest Prime London Demand Index by London lettings and estate agent, Benham and Reeves, reveals that buyer demand across London’s prime property market strengthened during the second quarter of 2026, with overall demand reaching 14.5%. The capital’s family-focused prime neighbourhoods continued to lead the way, with Clapham, Wandsworth, and Chiswick among the strongest performing…
Read More
Breaking News

Mortgage rates fall at fastest pace in almost two years

Moneyfacts UK Mortgage Trends Treasury Report data reveals fixed mortgage rates have recorded their biggest monthly reductions since October 2024. Product choice rose and the churn of mortgage deals was stable. Fixed mortgage rates dropped for a consecutive month, citing the biggest monthly reductions since October 2024, with the average two- and five-year fixed rates…
Read More
Breaking News

Breaking Property News 13/7/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   How Prevou created the world’s most enthusiastic salesperson for estate agents   A fly on the wall analysis of how and why successful technology companies solve big problems for small estate agencies in the UK Every successful business starts with a problem. For Prevou, that…
Read More
Letting Agent Talk

Landlords and tenants advised to work together to get through extreme heatwaves

With some areas set to be hotter than Portugal this week, lettings and estate agents across the UK are issuing advice to protect properties ahead of extreme weather Prolonged periods of hot weather across the UK are placing additional pressure on homes, from overheating and poor ventilation to damage caused by extreme temperatures. Today, lettings…
Read More