First-time buyer income to buy hits 54,000 according to Hometrack – industry comment

Director of Benham and Reeves, Marc von Grundherr, commented:

 

“City living has always carried a price premium and so the lack of appropriate income for first-time buyers in the UK’s most expensive cities is no new trend.

 

While this affordability gap may be growing, it is only a contributing fact in the recent price decline seen in London in particular. In fact, first-time buyers are one segment that has been largely undeterred by Brexit due to lower asking prices and their desire to get on the ladder at whatever cost, spurred by the continued affordability of mortgage products.

 

It is the lack of activity in the more meaningful areas of the market as a result of investor trepidation over Brexit that causing a much more notable impact to the rate of growth across the UK’s less affordable cities.

 

This is a temporary influence and while wage to property price ratio will remain an issue as it always has done, once the market breaks the shackles of political angst, prices growth will start to accelerate despite the larger price tags in the likes of the capital.”

 

Founder and CEO of Springbok Properties, Shepherd Ncube, commented:

 

“The financial barrier for first-time buyers will always be the hardest to overcome but while stricter mortgage regulations may be restricting buying power in the least affordable locations, they have been implemented for good reason.

 

However, you have to feel for those in London and the South East in particular, as city living is supposed to provide you with the additional income to stomach the higher cost of living in these urban hubs. But while house prices remain way out of reach for the majority, the wages available are barely adequate to cover the cost of renting, let alone buying.

 

Current market conditions remain delicate at present but the continued strength across the more affordable regional cities such as Liverpool, Belfast and Nottingham demonstrates the underlying resilience of the UK market.”

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Letting Agent Talk

Advice for London landlords and tenants ahead of the Renters’ Rights Act implementation

Phase one of the Renters’ Rights Act (RRA) comes into force on 1 May 2026, and with it brings about the most significant overhaul of the private rental sector in a generation. While the Act will see new responsibilities introduced, it will also offer an opportunity for landlords to strengthen their practices with a clear…
Read More
Estate Agent Talk

Budget-friendly ways to boost your chances of a successful spring house sale

With many households feeling the pressure of changing global economic conditions, tighter finances, and the high costs associated with moving, such as Stamp Duty, legal fees and removals, selling a home can currently feel like challenge. At the same time, spring traditionally brings a surge in buyer activity. Longer days and better weather tend to encourage more viewings,…
Read More
Letting Agent Talk

Expert Reacts To Renters’ Rights Act Ahead of Changes This Week

The Renters’ Rights Act comes into force this week (1st May), introducing major reforms to tenancy structures, eviction rules, and tenant protections across England. The changes will reshape how landlords manage properties and how tenants experience private renting, with significant implications for student private rentals and the wider rental market. Ahead of implementation, Owen Dixon,…
Read More
Breaking News

52% of buyers are cash purchasers – and they’re ready to move

New research from LRG reveals that sellers entering the spring market are meeting an unusually large pool of cash-ready buyers, many of whom aren’t constrained by affordability, but by a lack of suitable homes. According to LRG’s Spring 2026 Sales Report, based on a survey of 307 buyers and sellers across England and Wales, more than…
Read More
for sale sign london
Breaking News

Landlords sell up as Renters’ Rights prove final straw

Leading Kent and London law firm Thackray Williams have had a wave of last-minute instructions from landlords looking to sell their portfolios ahead of the Renters’ Rights Act coming into force this Friday. The litigation team has been instructed to seek possession by landlords wishing to sell their entire buy-to-let portfolios, as well as last-minute…
Read More
Breaking News

Breaking Property News 27/4/26

Daily bite-sized proptech and property news in partnership with Proptech-X. Will AI change the way we search on property portals? Thought Leadership by Andrew Stanton, CEO Proptech-PR Rightmove: the UK’s most profitable proptech Rightmove is widely seen as the UK’s most profitable proptech, generating £300m+ annually with operating margins around 70%. Even with slight recent…
Read More